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The McCann Health network encompasses various international practices, including advertising and promotion, strategic consulting, healthcare professional marketing, medical communications, consumer health and wellness, global health, and specialized areas such as pharmacy, payer, and patient engagement.
For decades, membership in PCMA had been a closed circle, limited to medical-meeting professionals. Outside of medicalmeetings, “those [organizations] that were going to have a meeting, instead of Mickey Rooney and Judy Garland [putting on a show], it was the new secretary in the department. High(ish) Tech.
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