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It will mark the return of the Tour of Britain to Manchester, the home city of British Cycling, for the first time since 2019, when Mathieu van der Poel won the final stage of the race on Deansgate in the city centre, while the city also hosted the first stage of the modern Tour of Britain back in 2004. More information can be found here.
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Bo Krüger is a speaker, facilitator and meeting designer. What is he known for? Where to find him?
In 2004, he pioneered cultural branding as a powerful new strategy tool in his international best-selling book How Brands Become Icons: The Principles of Cultural Branding and two supporting articles in the Harvard Business Review. Bo Krüger is a speaker, facilitator and meeting designer. What is he known for? Where to find him?
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