Conferences that Work

APRIL 1, 2024

And that’s when I decided I would write my first book, Conferences That Work, Creating Events that People Love , to talk about the format, and make it available to anyone who wanted to use it. That book came out in 2009, and suddenly I was in the meeting industry. How does that mechanically work in your events?

Conference 241

Conference Meetings Corporate Meetings Association Meetings 241

PCMA Convene

FEBRUARY 28, 2018

When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. In November, the economic recovery since the 2007–2009 recession was in its eighth year, and “showing little signs of fatigue,” according to Reuters. 2007 Event-supply rentals. 2008 Event-supply rentals.

Marketing 78

Marketing Meetings 2016 2007 78

PCMA Convene

FEBRUARY 28, 2017

recession hit December 2007, through post-recession (mid-2009), to the recovery. Remarkably, some metrics in 15 key areas have held steady during the past decade — for example, meetings and conventions have consistently contributed to around one-third of their organizations’ total annual revenues — regardless of the economy.

2015 40

2015 Meetings Marketing 2016 40