2013 Event Marketing Marketing 
Event Marketer
OCTOBER 2, 2023
Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Gone are the days of the stress ball you found on the trade show floor.
Bizzabo
DECEMBER 17, 2018
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.
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Event Marketer
JANUARY 30, 2023
HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. Read a full breakdown of the event here.)
Event Marketer
JANUARY 30, 2023
Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. 15 became the network’s second most-viewed in a decade.
Eventory
MARCH 13, 2018
Whenever we do it on purpose or not, this became a new challenge for marketing and advertising departments. An abridged history of outbound marketing. What is outbound marketing? From market sellers screaming their best offers out loud, through first printed magazines, posters and banners to the emergence of the new media.
Event Marketer
OCTOBER 5, 2022
Consider an iceberg scenario: Digital is what’s below the surface—it’s much more than meets the eye and is anchoring the campaign—while the live event component is the tip of the formation, and serves as a visual and physical cue for the overall campaign and messaging. “As Learn more about Experiential Commerce here.
GEVME
APRIL 23, 2018
Find out how GDPR enforcement is going to revolutionize the world of event planning and which measures event marketers should take right now to comply with this new legal framework. What event managers should know about GDPR. Event marketing under GDPR.
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