Got Shrinking Room Blocks?
PCMA Convene
MARCH 14, 2017
“The industry still continues to focus on the room block and the room-block pick-up as the primary measure to value the event, even in light of general agreement that many attendees book outside the room block,” DMAI’s Christine “Shimo” Shimasaki, CDME, CMP, wrote in The Event Room Demand Study , produced by Tourism Economics in July 2015.
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