Event Marketer

AUGUST 14, 2023

With VidCon returning for its second in-person event since 2019, Meta built a space that gave back to creators, fostered creativity and facilitated connection, both live and on social. Photo credit: Marissa Joy Photo The post Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023 appeared first on Event Marketer.

2023 246

2023 2015 Social Media 2019 246

Event Marketer

AUGUST 30, 2021

We caught up with Vinay Shahani, vp-marketing at Lexus, to discuss the Gamers’ IS reveal, lessons learned from marketing to this audience and how experiential has evolved for the brand during the pandemic. Event Marketer: Why is the gaming audience important to Lexus? But I can tell you they’ve come a long way.

Sports 358

Sports 2021 Marketing Travel 358

Event Industry News

NOVEMBER 29, 2024

After a record-breaking year, Elevate – the fastest-growing community for mentoring and training in the events industry – is excited to announce applications for its 2025 mentorship programme are now open and it is looking for new mentees and mentors to get involved.

2025 59

2025 2015 Events Event Design 59

Event Marketer

JANUARY 17, 2022

The installation and concept car were then placed on display at the Miami Convention Center for the duration of the event. In addition to this most recent artist collaboration, Art Basel and BMW founded the BMW Art Journey in 2015 to support emerging- to mid-career artists. Photo credit: BMW. A post shared by CHANEL (@chanelofficial).

2021 331

2021 Automotive 2015 Banking 331

Smart Meetings

NOVEMBER 2, 2018

In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation. CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI event marketing and analytics platform.

Tech 185

Tech Management 2018 2015 185

Hubilo Blog

JULY 31, 2018

Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle. The “personal factor” is what sets it apart from the traditional form of event marketing.

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Event Geek

JUNE 1, 2016

We love building the platform that’s the answer to event marketers’ fervent, stressed-out wishes. So let’s say instead: If we had a dollar for every time we heard someone say they’re just looking for “exposure” at events, we’d give that dollar right back to them and say, “There’s a better way.” What do you need to measure?

2015 111

2015 2014 Social Media Event Marketing 111

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? Ask them questions and have their answers to impact the design of your event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

SpotMe Blog

JUNE 28, 2023

With in-person events making a comeback, SpotMe’s Swoogo integration will give event organizers what they need to create a frictionless, personalized experience at registration, throughout your event, and with post-event marketing. For more updates and information on how to participate, follow us on LinkedIn.

Event Management 147

Event Management Management Event Apps 2015 147

Planning Pod

FEBRUARY 6, 2017

Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. Think With Google – Lifting the Curtain on Live Events. How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives – Marketing Profs.

2014 113

2014 Social Media 2016 Sponsorships 113

Event Industry News

JANUARY 11, 2023

With live meetings and events back in full swing across the globe post pandemic, touch associates have today announced the appointment of Charlie Litchfield as their new Director, Americas.

2015 72

2015 Meetings Events Event Design 72

Event Industry News

JUNE 15, 2020

Pylon One have been providing event analytics since 2015; Building on this experience they have continually developed new products for data driven insights, which resulted in the creation of the Multiverse Analytics brand in 2019. A leading academic says about Thermal Imaging systems, “They are…….

Government 95

Government 2015 Consulting 2019 95

Master the Event

APRIL 1, 2022

This is one of the main challenges that an event planner faces. It’s important to cover the basics of what the event is intended to accomplish as well as to offer incentives, such as unique venues and attractions, that an event marketer can use to promote the event.

Corporate Events 72

Corporate Events 2015 Social Media Tourism 72

Event Industry News

APRIL 11, 2022

As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the events market was valued at $1.14

Technology 105

Technology 2028 2015 Event Technology 105

EventMB

MAY 26, 2022

Cvent announced the release of Cvent Studio at its annual Cvent CONNECT® event on August 2. Cvent Studio has been developed based on Shoflo Studio, now fully integrated into Cvent’s Event Marketing and Management platform. The company has also invested heavily in its own virtual events and overall marketing.

Event Tech 209

Event Tech Tech 2021 2022 209

Event Industry News

AUGUST 16, 2024

Known as the Motorpoint Arena Nottingham since 2015, the renewal means the relationship between the UK’s largest independent used car retailer and the 10,500-capacity venue in the heart of the city […]

Entertainment 59

Entertainment Venues 2015 Retail 59

Event Industry News

JUNE 11, 2018

Securing a research-based scholarship with Regent’s University in 2011 brought her to London, where she completed a bachelor’s degree in International Events Management and worked for the Event Marketing Association.

2011 69

2011 2015 2016 Tourism 69

GEVME

JULY 10, 2019

Urgency: Just like in the case of selling tickets, make your event urgent and limited in time to encourage people to sign up. For example: “Big Sean will be at the Underground at 333 Yonge Street on March 24, 2015 at 5:00 p.m. Tips to increase attendance to your event. for an exclusive FAN MEET & GREET.

2015 136

2015 Social Media Advertising Sponsorships 136

TicketBud

JUNE 1, 2015

Pinterest is one of those extremely popular networks that still has some event marketers scratching their heads. I first talked about utilizing Pinterest in my post about event marketing on social media platforms here , and what I said then is still true today: it's mostly female oriented and definitely geared for creative types.

Social Media 60

Social Media Advertising 2015 Marketing 60

Event Industry News

MAY 12, 2022

Jennifer has been with the business since 2015 and has become a key part of the division’s success over that period, while Jessica joined in 2019 from the PCO world. The SEC also welcomes a new Marketing Manager to support the conference sales team.

Conference 59

Conference 2015 B2B 2019 59

Event Industry News

MARCH 4, 2019

Founded in 2015 by veteran event management professionals, Hubb brings order to the chaos of the most time-consuming aspects of event management and provides data that improves decision making across events.

2015 58

2015 Marketing Event Management Management 58

Event Industry News

DECEMBER 17, 2019

The first step was using this information to make a better event. Now, companies have begun to leverage attendees’ onsite behavioral data to inform their marketing decisions outside the event world. You see, most event marketers record the number of attendees at their events. And this is huge.

2020 96

2020 Tech Event Tech Event Apps 96

Event Industry News

SEPTEMBER 16, 2019

Stephen Cotton, commercial director of Ronald Britton and Bioglitter , said: “The first edition of The Show Must Go On Report was published in 2015 and has been an information resource for the festival scene and launched the Festival Vision:2025 strategy for events to cut impacts year on year.

Sustainability 66

Sustainability 2025 2015 2020 66

Event Industry News

MAY 8, 2019

Anita Howard, founder and director of the ICEAWARDS and ICE added: “We want to make the events market more collaborative and are continually looking for innovative and creative ways to deliver ICE’s core values – to recognise, reward, inspire and educate the community.

2015 58

2015 Corporate Events 2019 Education 58

Bizzabo

NOVEMBER 8, 2018

Registrations and tickets form the backbone of any event. They are how event marketers can attract attendees, organize attendee data and measure the effectiveness of a ticketing strategy. One of the biggest challenges that organizations face when hosting events is driving event registrations.

Event Technology 50

Event Technology Technology 2015 2018 50

Plan Your Meetings

AUGUST 31, 2016

According to the 2015 Social CEO Report : 61% of Fortune 500 CEOs have no social media presence whatsoever. Focus on CEOs but don’t forget CMOs who are making more and more decisions about event marketing. Reach out to executives of smaller companies through offline marketing, such as direct mail or live networking events.

Social Media 71

Social Media B2B B2C Marketing 71

Bizzabo

JUNE 4, 2018

Asking for a comparison with other event softwares will help you assess the honesty of their sales process which is a reflection of the company's values. 3) Can I monitor event registration performance in real-time? 10) Can I speak with a few customers from my industry who use your platform? Click below to demo the Bizzabo platform!

Event Management 93

Event Management Management Event Apps Events 93

PCMA Convene

MAY 31, 2016

More common at events right now are wearable beacons like the one Ball was given at the Exhibit & Event Marketers Association’s (E2MA) 2016 Red Diamond Congress in Orlando in April, which was used to track crowd movement via heat mapping. “It “Then the wearable can alert me, ‘So-and-so is 50 feet away.’ Corin Hirsch.

Technology 75

Technology Meetings 2015 Hotels 75

Floktu

JULY 17, 2021

Generation Z is the demographic group born between 1997 and 2015. While Millennials are already represented in the working force and as consumers in the marketplace, Gen Z are just starting to enter these worlds. Unlike Millennials who came of age in the Great Recession, Gen Z was predicted to have a better economic and work fate.

Social Media 75

Social Media 2015 Technology Venues 75

Event Industry News

FEBRUARY 12, 2019

But in 2019 we will see a continued transition towards more event organisers turning to new cloud-based technology to manage cashless transactions. The last event I’m aware of that turned to a cloud—based payment technology was Download in 2015, which proved that festivals and clouds are not in the least compatible. Is that so?

Banking 89

Banking Technology 2015 Marketing 89

SmartMeetings

MAY 31, 2017

According to the most recent statistics from the National Indian Gaming Commission, revenue increased 5 percent in 2015 for a total of almost $30 billion. of meeting space, it caters to the event market. It was expanded again in 2015 with a new Green Reed Spa and four-story parking garage. Route 66 Hotel, Albuquerque.

2015 40

2015 Hotels Entertainment Meetings 40

Floktu

JULY 24, 2019

Whether it’s a song associated with a time in your past or the smell of a loved one’s perfume, sensory experiences often have a longer-lasting impact on memories (London & Partners, 2015). When it comes to capturing the attention of your guests, creating an event experience that appeals to multiple senses can be a great way to do so.

2018 51

2018 2015 Fashion Hotels 51

Event Industry News

DECEMBER 7, 2022

The Scottish Event Campus (SEC) has announced the appointment of Jennifer Roddie as Senior Sales Manager and Lead Bid Strategist, and Louise Watson as Association Sales Manager, as the business continues to invest in its talent.

2030 59

2030 2015 2021 Management 59

Bizzabo

SEPTEMBER 28, 2018

Event tickets are the lifeblood of your strategy. And now, events are more relevant than ever. A survey shows that 67% of event professionals in the U.S. view event marketing as their most effective strategy. One of the best methods for increasing registrations is using an event marketing software.

B2B 74

B2B Social Media Marketing Event Marketing 74

Social Tables

OCTOBER 14, 2016

According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. But don’t let the social media fun grind to a halt when the event kicks off. see the highlights and what’s to come in 2015! Social Media.

2014 60

2014 Food and Beverage Social Media 2015 60

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go? Let’s find out.

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Event Industry News

AUGUST 24, 2018

PlayPass’ Co-founder and Chief Executive Officer David de Wever states: “This capital will fuel our growth and advance our progress to expand and become the global market leader in access and contactless payment solutions for the events market. “. David added: “We will expand in two key areas. The post PlayPass secures €1.9

2012 45

2012 2015 B2B 2018 45