Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 246

2023 2015 Social Media 2019 246

Hubilo Blog

JULY 31, 2018

This is, in short, the impact of experiential marketing on the consumers. What exactly is experiential marketing ? Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle.

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Eventmobi

SEPTEMBER 22, 2022

As with any event or marketing campaign, you will spend time promoting your CSR initiative through PR, social media, email marketing and other channels. . The buzz you generate around such an event can have a big, positive impact on how the public sees your business overall. Improved brand image and recognition.

2012 195

2012 2015 Sustainability 2018 195

Smart Meetings

NOVEMBER 2, 2018

In 2015, the top entrants in the awards included mostly apps, allowing for easier networking, real-time communication or streamlined translation. CadmiumCD –a meeting room scheduling, resource management system and event logistic management platform. Radario –an AI event marketing and analytics platform.

Tech 185

Tech Management 2018 2015 185

Event Marketer

JANUARY 17, 2022

We recap nine experiential marketing works of art delivered across the annual affair. The installation and concept car were then placed on display at the Miami Convention Center for the duration of the event. At an event where you can buy a $1,000 cup of coffee , Cheetos doesn’t quite seem like a natural fit. Photo credit: BMW.

2021 331

2021 Automotive 2015 Banking 331

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Social Listening.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Event Industry News

NOVEMBER 29, 2024

After a record-breaking year, Elevate – the fastest-growing community for mentoring and training in the events industry – is excited to announce applications for its 2025 mentorship programme are now open and it is looking for new mentees and mentors to get involved.

2025 59

2025 2015 Events Event Design 59

Event Geek

JUNE 1, 2016

Stop Settling for “Getting Your Name Out There” If we had a dollar for every time we heard a marketer or company leader say, “Events are just something we do to get our name out there,” we wouldn’t have to… Well, okay, we would still work at EventGeek. Want a little help planning the ROI of your next event?

2015 111

2015 2014 Social Media Event Marketing 111

SpotMe Blog

JUNE 28, 2023

With in-person events making a comeback, SpotMe’s Swoogo integration will give event organizers what they need to create a frictionless, personalized experience at registration, throughout your event, and with post-event marketing. For more updates and information on how to participate, follow us on LinkedIn.

Event Management 147

Event Management Management Event Apps 2015 147

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The numbers.

Social Media 71

Social Media B2B B2C Marketing 71

EventMB

MAY 26, 2022

as a $1 trillion market opportunity. Tevent, a UK-based virtual event technology platform, announced a $2 million round of seed funding backed by a group of individual Silicon Valley investors from companies such as Salesforce, Medallia, MeshDynamics.io The company sees the metaverse and Web 3.0 Tevent Raises $2M in Seed Funding.

Event Tech 209

Event Tech Tech 2021 2022 209

Planning Pod

FEBRUARY 6, 2017

PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. Think With Google – Lifting the Curtain on Live Events. 4 & 12.

2014 113

2014 Social Media 2016 Sponsorships 113

Event Industry News

JUNE 15, 2020

Pylon One have been providing event analytics since 2015; Building on this experience they have continually developed new products for data driven insights, which resulted in the creation of the Multiverse Analytics brand in 2019. A leading academic says about Thermal Imaging systems, “They are…….

Government 95

Government 2015 Consulting 2019 95

Event Industry News

APRIL 11, 2022

As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the events market was valued at $1.14

Technology 105

Technology 2028 2015 Event Technology 105

Event Industry News

DECEMBER 17, 2019

by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. Event technology is a fast-changing landscape. Trend #1: Rise of the integrated event management software (EMS) platform. These trends will pick up speed as new AI-driven technologies come to market in 2020. And this is huge. About the author.

2020 96

2020 Tech Event Tech Event Apps 96

Master the Event

APRIL 1, 2022

This is one of the main challenges that an event planner faces. It’s important to cover the basics of what the event is intended to accomplish as well as to offer incentives, such as unique venues and attractions, that an event marketer can use to promote the event.

Corporate Events 72

Corporate Events 2015 Social Media Tourism 72

TicketBud

JUNE 1, 2015

Pinterest is one of those extremely popular networks that still has some event marketers scratching their heads. I first talked about utilizing Pinterest in my post about event marketing on social media platforms here , and what I said then is still true today: it's mostly female oriented and definitely geared for creative types.

Social Media 60

Social Media Advertising 2015 Marketing 60

Event Industry News

JUNE 11, 2018

Securing a research-based scholarship with Regent’s University in 2011 brought her to London, where she completed a bachelor’s degree in International Events Management and worked for the Event Marketing Association. Irina Graf will report on international news and build a stronger network for the association.

2011 69

2011 2015 2016 Tourism 69

MeetingPool

MAY 28, 2022

Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running. “I What sets Snöball apart as a community marketing and audience growth platform for event professionals? Snöball is the most comprehensive word-of-mouth marketing tool dedicated to events.

Tech 52

Tech Marketing 2001 Advertising 52

Event Industry News

MARCH 4, 2019

Founded in 2015 by veteran event management professionals, Hubb brings order to the chaos of the most time-consuming aspects of event management and provides data that improves decision making across events. Hubb makes its headquarters in Vancouver, WA. For more information, visit www.hubb.me. sales@hubbb.me.

2015 58

2015 Marketing Event Management Management 58

Event Industry News

MAY 12, 2022

The Scottish Event Campus (SEC) is investing in its conference division with the announcement today of three internal promotions, as well as the recruitment of two further members across its sales and marketing teams. The SEC also welcomes a new Marketing Manager to support the conference sales team.

Conference 59

Conference 2015 B2B 2019 59

Event Industry News

JANUARY 11, 2023

With live meetings and events back in full swing across the globe post pandemic, touch associates have today announced the appointment of Charlie Litchfield as their new Director, Americas.

2015 72

2015 Meetings Events Event Design 72

Bizzabo

JUNE 4, 2018

In addition to these tools, the organizer used another platform to provide attendees with an event networking platform. Those days are over and a number of companies have come on the market with event management software that is intended to make life easier for organizers - but how are you supposed to go about choosing the right one?

Event Management 93

Event Management Management Event Apps Events 93

Bizzabo

SEPTEMBER 28, 2018

Getting to sold-out event is no small task. In this guide you’ll learn partnerships, different marketing channels and key strategies can help sell registrations and selling tickets fast. Event organizers have a lot of responsibility. Event tickets are the lifeblood of your strategy. Source: Bizzabo. Leverage Partnerships.

B2B 74

B2B Social Media Marketing Event Marketing 74

Event Industry News

SEPTEMBER 16, 2019

Ronald Britton, the makers of Bioglitter , are helping fund a new report and knowledge hub, designed to provide inspiration and best practice on reducing the environmental impact of the festival market. Our goal is to help create a movement and champion eco-friendly practices in the festival market and the beauty industry as a whole.

Sustainability 66

Sustainability 2025 2015 2020 66

Event Industry News

FEBRUARY 12, 2019

The recent guest blog by David Kenny announcing the imminent demise of cashless wristbands at live events made compulsive reading. But in 2019 we will see a continued transition towards more event organisers turning to new cloud-based technology to manage cashless transactions. Is that so?

Banking 89

Banking Technology 2015 Marketing 89

Eventory

FEBRUARY 12, 2019

When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. How did it go?

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Floktu

JULY 17, 2021

Generation Z is the demographic group born between 1997 and 2015. Mobile apps, RFID check-in, gamification of event activities or the use of VR or AR as technology-induced experiences are some of the ideas you can use when planning your event. Digital Marketing and Social Media. It’s always about the location.

Social Media 75

Social Media 2015 Technology Venues 75

Bizzabo

JUNE 1, 2021

In a phrase: there’s a new wave of recruiting events upon us. What is a recruiting event? Recruiting events merge recruitment marketing and event marketing strategies. The most common image of a recruiting event is a long string of tables at a career fair with a multitude of businesses set up at each one.

Events 104

Events 2004 Tech Hotels 104

Event Industry News

AUGUST 16, 2024

Known as the Motorpoint Arena Nottingham since 2015, the renewal means the relationship between the UK’s largest independent used car retailer and the 10,500-capacity venue in the heart of the city […]

Entertainment 59

Entertainment Venues 2015 Retail 59

GEVME

JULY 10, 2019

Urgency: Just like in the case of selling tickets, make your event urgent and limited in time to encourage people to sign up. For example: “Big Sean will be at the Underground at 333 Yonge Street on March 24, 2015 at 5:00 p.m. Tips to increase attendance to your event. for an exclusive FAN MEET & GREET.

2015 136

2015 Social Media Advertising Sponsorships 136

Bizzabo

NOVEMBER 8, 2018

At the Event Technology Awards (often referred to as the “Oscars” of the industry), vendors are recognized for building outstanding products that are capable of improving the work of event organizers and marketers. Registrations and tickets form the backbone of any event. Best Ticketing Technology.

Event Technology 50

Event Technology Technology 2015 2018 50

Event Industry News

MAY 8, 2019

Anita Howard, founder and director of the ICEAWARDS and ICE added: “We want to make the events market more collaborative and are continually looking for innovative and creative ways to deliver ICE’s core values – to recognise, reward, inspire and educate the community.

2015 58

2015 Corporate Events 2019 Education 58

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

Floktu

JULY 24, 2019

Whether it’s a song associated with a time in your past or the smell of a loved one’s perfume, sensory experiences often have a longer-lasting impact on memories (London & Partners, 2015). When it comes to capturing the attention of your guests, creating an event experience that appeals to multiple senses can be a great way to do so.

2018 51

2018 2015 Fashion Hotels 51

Event Industry News

DECEMBER 7, 2022

The Scottish Event Campus (SEC) has announced the appointment of Jennifer Roddie as Senior Sales Manager and Lead Bid Strategist, and Louise Watson as Association Sales Manager, as the business continues to invest in its talent. Jennifer will work with the venue’s associations team to build on its existing success.

2030 59

2030 2015 2021 Management 59

Bizzabo

JANUARY 8, 2020

Learn how tech giant Qualcomm hosts such amazing events and marketing initiatives. And for those involved in B2B event marketing , they are a force to be reckoned with. When the Qualcomm team isn't designing new tech, they can be found brainstorming new corporate event ideas and/or hosting a noteworthy conference.

Wireless 62

Wireless Tech 2019 Telecommunications 62