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Podcast: Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE

Event Marketer

Cyndie Wang, VP-Global Sponsorships and Brand Experience, Hewlett Packard Enterprise (HPE) No two days are ever the same for Cyndie Wang. But Wang’s closest partners through all of the events and projects on her plate are the people on her own team—one she’s built up since her start with HPE in 2015.

2015 320
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How to master beer sponsorship for events – Heineken + Coachella style

Eventory

Heineken, one of the key players of the brewing industry, placed a bet on event marketing and implemented a master plan of beer sponsorship at Coachella Festival. Why alcohol sponsorship for events like Coachella is the perfect fit for marketing to a wide Millennial audience. How did it go? Why did it work so well? Let’s find out.

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How Exhibition Sponsorships Are Evolving

PCMA Convene

You saw the same ads, the same commercials, the same show, all together,” said Jackie Fast, managing director of Slingshot Sponsorship, which is headquartered in London. If you’re not going to do that, and if sponsorship’s all about mutual benefit, what are the types of assets you can do that actually drive value back to a brand?”.

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Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023

Event Marketer

The creator economy has changed a lot since 2015, and this event has grown so much since we started sponsoring [that year],” says Renata Rizzo, event marketing manager, North America at Meta. Our goal is to be connected to creators, the ones we have relationships with and the ones who are not that close to our platforms.

2023 246
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What Is The Best Event Management Software?

Bizzabo

In an effort to minimize overhead and make more data-driven decisions, #eventprofs are actively looking for all-in-one event management platforms that are designed to make event planning faster and easier. First of all, asking the question “What Is The Best Event Management Software?” is probably the wrong thing to ask.

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12 Event Industry Statistics That Will Make You Think Twice [Infographic]

Planning Pod

Sponsez – The Opportunity in B2B Event Sponsorships. How Marketers Measure the Effectiveness of Sponsorship and Event Initiatives – Marketing Profs. Cvent 2015 Global Event Industry Benchmarks Study. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014.

2014 113
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2019 Event Marketing Statistics, Trends and Data

Bizzabo

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Event Sponsorship. 80% of professional organizers planning B2B events currently use some sort of event management software. Event Management Software.