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Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.

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The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. Their goal is to.

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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

More quality options result in a buyer’s market…now and in the years ahead. How your audience responds will have a direct impact on your conference’s brand image and credibility. This model sets the tone your conference and then sends the participants off with an emotional high. What to Look For.

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Five New Event Planning Trends to Watch in 2019

Attendease

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. A Look Back at My 2016 Predictions. How does this list stack up to the list of event planning industry trends I originally put together back in March 2016?

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The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. Define A Common Purpose And Goals Of The Conference Customer Journey.

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Event Farm's Top 10 Blog Posts of 2016

Event Farm

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 35 Statistics That Every Event Marketer Should Know. 8 Trends for Event Marketing in 2016 and Beyond.

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9 Takeaways from HubSpot's INBOUND Conference for Event Marketers

Event Farm

HubSpot’s INBOUND started in 2012 as a conference of 2,500 registrants. Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Keep reading to find out what event marketers and planners can learn from HubSpot’s conference.