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Designing conferences to solve participants’ problems

Conferences that Work

What makes attending conferences worthwhile? As I described in Conferences That Work , the two most common reasons for attending conferences are to learn useful things and make useful connections. But there are numerous other ways that conferences provide value to stakeholders. Complicated problems.

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The Conference Owner’s Guide: From Conference Touchpoints To Journey Experiences Part 1

Velvet Chainsaw

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. Their goal is to.

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Getting More Value from Conference Keynote Speakers

Velvet Chainsaw

More quality options result in a buyer’s market…now and in the years ahead. How your audience responds will have a direct impact on your conference’s brand image and credibility. This model sets the tone your conference and then sends the participants off with an emotional high. What to Look For.

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Five New Event Planning Trends to Watch in 2019

Attendease

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. A Look Back at My 2016 Predictions. How does this list stack up to the list of event planning industry trends I originally put together back in March 2016?

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Are your Conferences Boring? Here’s the Cure

Smart Meetings

Conquer Cancer Foundation first decided to partner with the Chicago Cubs in 2016. The post Are your Conferences Boring? Is there a goal toward a common good? Are they just there for a good time? What if there were a way to check all the boxes on the same trip? Join them here. Here’s the Cure appeared first on Smart Meetings.

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The Conference Owner’s Guide: Steps 2-5 To Transition From Conference Touchpoints To Journey Experiences

Velvet Chainsaw

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. Define A Common Purpose And Goals Of The Conference Customer Journey.

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SXSW 2023: White Claw’s Marketing VP Talks Activating for Music Fans at the ‘Shore Club’

Event Marketer

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). We actually launched in 2016, but 2019 was the big explosion.

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