2016 Event Marketing Global Events 
Event Marketer
JULY 11, 2024
Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. Fun fact: In 2016, our honorees talked about the increased demand for live streaming.) Consider ditching swag.
Event Farm
OCTOBER 10, 2016
From providing insights into attendee trends to helping clients use event data to understand future business opportunities, Joe has helped build a company that focuses on providing actionable data to help companies grow their marketing strategies and drive business results. Rebecca Linder, CEO and founder, Linder Global Events.
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Planning Pod
FEBRUARY 6, 2017
MPI Meetings Outlook – 2016 Summer Edition. PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. Bureau of Labor, Occupational Outlook Handbook.
Smart Meetings
AUGUST 23, 2023
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled. “We’re
Hubilo Blog
APRIL 18, 2019
Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.
Maritz Global Events
MAY 2, 2019
There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers. The Game Has Changed.
Social Tables
DECEMBER 27, 2018
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent event marketing survey , 52% of survey respondents said that event marketing drove more business value than other marketing channels. (To
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