Event Marketer

AUGUST 18, 2024

Welcome to this month’s exhibit industry news digest for corporate trade show marketers, featuring intel on research, trends, people and company updates. Morrison joined WS as national sales director in 2016. Image Credit: iStock/kbeis The post Trade Show Industry Updates: News, Data, Trends appeared first on Event Marketer.

Trade Shows 264

Trade Shows 2024 Sustainability 2016 264

Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? 24-minute read).

Event Marketing 88

Event Marketing Marketing 2020 2016 88

Event Farm

DECEMBER 19, 2016

As 2016 comes to a close, we at Event Farm are excited about the coming year and the opportunity to continue helping you—the event and marketing pros—drive business results through offline, in-person experiences. 10 Real Examples of Amazing Event Invitation Language. 8 Trends for Event Marketing in 2016 and Beyond.

2016 100

2016 2017 B2B Banking 100

Event Marketer

JANUARY 26, 2024

Nicholas Rowland, Senior Marketing Manager, Seedlip As an event marketer, you’ve likely been exposed to an array of non-alcoholic (NA) spirits, wine and beer products over the last 12 months—the industry’s explosive growth has been hard to miss. Read on for more of Rowland’s insights on Seedlip’s 2024 marketing agenda, U.S.

Food and Beverage 299

Food and Beverage 2016 2024 Marketing 299

EventMB

JANUARY 3, 2017

In the fall of 2016, we contacted over 1,000 event professionals to find out what their challenges were and where they saw the industry going in reference to several critical areas like event technology and social media.

Social Media 184

Social Media 2016 Event Technology Technology 184

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event.

Conference 100

Conference Event Marketing Marketing Social Media 100

Event Marketer

MAY 19, 2023

cities, supported by a dedicated social media strategy and cause marketing efforts. In 2019, we sat down with Oscar Mayer’s senior experiential marketing manager and two Hotdoggers to get the inside scoop on how the Wienermobile fleet has been used as a big, juicy awareness play and what mobile tours typically entail.

2011 240

2011 Social Media 2016 2019 240

Event Marketer

SEPTEMBER 29, 2024

Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. Image Credit: iStock/ luismmolina Have an idea for an Agency Life story?

2016 276

2016 2024 Technology 2020 276

EventBank Insights

JANUARY 6, 2020

That’s just some of the marketing challenges we’ve encountered over the past year. But to succeed in marketing, you always need to be forward-thinking. Here’s what the other marketers have to say will be the biggest marketing opportunity this 2020. In B2B marketing, personal interactions will continue to be important.

2020 139

2020 Marketing Social Media B2B 139

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Case in point: A pre-Super Bowl event on Feb. 17, timed to Samsung’s annual Unpacked event.

Food and Beverage 312

Food and Beverage 2024 Social Media 2016 312

Event Marketer

FEBRUARY 20, 2024

Hot Properties You Might Like: Hot Property: Eight Insights on Activating at Davos Hot Property: Three Ways to Activate a Farmers Market Experience Davos At Davos 2024, LinkedIn and The Female Quotient joined forces to present an economic graph depicting gender inequality in the workforce. Location: Davos, Switzerland Dates: Jan.

Sponsorships 264

Sponsorships 2024 2023 Sports 264

Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. Simone White, SVP-AfroTech and Live Events at Blavity Inc. The media company, under Blavity Inc.,

Tech 306

Tech 2023 Conference 2024 306

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. As an event manager, this app (and other social media marketing software ) can be beneficial not only for building excitement for your upcoming events but also for broadcasting live events.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

Smart Meetings

JUNE 15, 2024

It is a place that is expanding its airport, convention center (reopened in 2016) and its downtown while preserving its history and amenities such as the famed San Antonio River Walk. He pointed to global profiles that will allow planners to draw on deeper data sets to deliver personalized event follow-up and marketing.

Meetings 264

Meetings Trade Shows Tech Event Tech 264

Event Farm

NOVEMBER 14, 2017

As with all of our other marketing initiatives, great event content would be essential. Here’s a look into how we recruited panelists, worked with them to garner a serious buzz about our event and ensure that the panel content would be captivating.

Marketing 178

Marketing Advertising 2016 2017 178

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Social Listening.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Event Geek

JANUARY 18, 2018

That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. CES 2018 had nearly 4,000 exhibitors or 10x as many as Dreamforce (see the The Best Event Marketing at Dreamforce 2017 ). Here's a recap of the best event marketing at CES 2018!

2018 68

2018 Event Marketing Marketing 2017 68

Event Marketer

MARCH 27, 2023

What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. We want to make sure we’re creating platforms to engage members.

Sports 246

Sports Sponsorships Retail Social Media 246

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Sent: 9/8/2016. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. To: InfluentialEventProf@InfluentialEventProfDomain.com.

Marketing 120

Marketing Social Media Site Selections 2014 120

Event Marketer

APRIL 11, 2024

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference. The post How ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform appeared first on Event Marketer.

Retail 305

Retail Sports Fashion Conference 305

Certain

NOVEMBER 11, 2016

Arming Yourself with Event Marketing Best Practices. When creating your event marketing strategy, do you ever wish you had statistics and a benchmark to measure your B2B event marketing best practices? Want to hear good news?

B2B 37

B2B 2016 Event Marketing Marketing 37

SmartMeetings

DECEMBER 29, 2016

20 Event Industry Trends Shaping the Meetings Landscape. During MPI’s 2016 World Education Congress, industry experts discussed the future of meetings and events, offering up several trends for the near and far future. Social media, content creation and event marketing are weaving their way into the speaker role.

2016 70

2016 Meetings Social Media Hotels 70

Event Industry News

NOVEMBER 4, 2022

Award-winning conference and events venue, 30 Euston Square, announces the appointment of Caterina Jane Alves as its new Head of Sales, Events & Marketing. Caterina, Head of Sales, Events & Marketing comments: “I am thrilled to join the great team at the award-winning 30 Euston Square.

2002 72

2002 2001 Marketing Event Marketing 72

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Events are more than just stuffy meetings and crowded exhibition halls. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel? Source: Oracle.

Event Marketing 56

Event Marketing Marketing Trade Shows Conference 56

Event Industry News

SEPTEMBER 7, 2021

The partnership will see Event Genius’ end-to-end ticketing solution integrate with Audience Republic’s suite of audience building & engagement tools. Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product.

Marketing 87

Marketing 2016 Events Event Marketing 87

Eventbrite UK

AUGUST 7, 2017

Build a thriving community to support your event's growth in 2016 with this complete 52 week event communication plan and template. The post The Complete 52 Week Event Communication Plan appeared first on Eventbrite UK Blog.

2016 167

2016 Events Event Marketing Event Planning 167

Event Farm

NOVEMBER 10, 2016

PS – if you weren’t able to attend our roadshow, but wanted to check out one of our panel recordings, you can click here to access our Future of Event Marketing series for 2016. Event pros – especially field marketers – what tips do you have to share with your peers who may be gearing up for their first roadshow series?

B2B 207

B2B Education Venues Marketing 207

Quickmobile

JANUARY 4, 2018

This post was originally posted on October 26, 2016. And that means opening up your event to include participation during, post, and pre-event. You can also spread this content via social media channels, or other promotion methods as suits your event marketing plan. It has been edited for updates and accuracy.

Event Apps 168

Event Apps Social Media Speakers 2016 168

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.

Marketing 85

Marketing Event Marketing Apparel Events 85

Corbin Ball

SEPTEMBER 13, 2016

Corbin's November/December 2016 TechTalk Newsletter. Welcome to Corbin's TechTalk Newsletter, in it's 18th year of providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries. NEW ARTICLE: How to Use Your Blog to Promote Events and Tradeshows. Volume XVIII, Issue 6.

2016 60

2016 Sponsorships Trade Shows Travel 60

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Event Farm

OCTOBER 10, 2016

Tomorrow we’re kicking off our Tour D’States roadshow on the east coast, hosting our first event on our home turf in Washington, DC, before we head to NYC and Boston. Interested in learning more about the speakers and panelists who will be at the Tour D’States event this week in your city? Jen Reddy, VP Marketing at IdeaPaint.

2016 100

2016 B2B Social Media Marketing 100

Planning Pod

FEBRUARY 6, 2017

MPI Meetings Outlook – 2016 Summer Edition. PCMA Convene Meetings Market Survey – February 2016. Sponsez – The Opportunity in B2B Event Sponsorships. The Viral Impact of Events – Freeman XP and the Event Marketing Institute 2014. 4 & 12.

2014 113

2014 Social Media 2016 Sponsorships 113

GEVME

MARCH 26, 2019

Event attendee education is a powerful tool for promoting the services of educational institutions and attracting new applicants from other industry a reas. Special events and promotions as w ell as learnings after an event may not only be remembered but can in some cases become news! Gamification elements during the event.

Education 136

Education Event Marketing Marketing Events 136

EventMB

MAY 26, 2022

as a $1 trillion market opportunity. Tevent, a UK-based virtual event technology platform, announced a $2 million round of seed funding backed by a group of individual Silicon Valley investors from companies such as Salesforce, Medallia, MeshDynamics.io A massive valuation of one of the largest event tech (and venue finding) vendors.

Event Tech 209

Event Tech Tech 2021 2022 209

Maritz Global Events

MAY 2, 2019

There’s big news for event marketers from Edison Research in their latest Infinite Dial study: Podcasts have now achieved 50 percent reach. Better yet, they tee up tremendous opportunities to extend the event value runway. 5 Reasons Why Podcasting is a Smart Move for Event Marketers. The Game Has Changed.

Event Marketing 45

Event Marketing Marketing 2007 2016 45

Event Industry News

MAY 17, 2019

The Showat Plaisterers’ Hall, saw a 7% year-on-year increase in attendance, further evidence of the strength of this seasonal events market. Thursdays and Fridays remain the most popular nights for Office Christmas parties in London, which now account for 73% of the total market.

Marketing 63

Marketing 2019 2018 2016 63