SmartMeetings

DECEMBER 29, 2016

20 Event Industry Trends Shaping the Meetings Landscape. During MPI’s 2016 World Education Congress, industry experts discussed the future of meetings and events, offering up several trends for the near and far future. Social media, content creation and event marketing are weaving their way into the speaker role.

2016 70

2016 Meetings Social Media Hotels 70

Planning Pod

FEBRUARY 6, 2017

You hear a lot of predictions and anecdotal evidence about the events industry, but we here at Planning Pod also like data … and lots of it. Average number of event-related social media mentions for large signature events. Percent of event professionals who measure ROI/ROO by PR and social media exposure.

2014 113

2014 Social Media 2016 Sponsorships 113

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. With smartphones you can order food in a matter of minutes and have it tracked and delivered to your house, you can check your email, record videos, and keep up to date with friends on social media.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

Hubilo Blog

APRIL 18, 2019

Interacting with the event industry influencers, knowing how they have developed and managed to achieve success and how the industry has changed in the past few decades. Let’s hear a version from a renowned event marketing influencer?—? My clients and friends at Maritz Global Events have identified 8 phases of a live event.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Quickmobile

JANUARY 4, 2018

This post was originally posted on October 26, 2016. And that means opening up your event to include participation during, post, and pre-event. You can also spread this content via social media channels, or other promotion methods as suits your event marketing plan.

Event Apps 168

Event Apps Social Media Speakers 2016 168

Planner WIre

MARCH 23, 2016

In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016. Now, it should be said that this client is not new to social media and content marketing. Conference Planners Need a Social Media Checklist.

Social Media 44

Social Media Conference 2016 Conference Planning 44

Cvent: Event Marketing

JULY 10, 2018

Getting the hang of social media is hard enough, let alone figuring out how to keep up with social media trends, but it’s important to stay on top of your game in order to engage your followers. Nowadays a major part of your brand is social media. Nowadays a major part of your brand is social media.

Social Media 44

Social Media 2016 Sports Conference 44

EventBank Insights

JANUARY 6, 2020

As a professional in the Media Data industry, I foresee more and more marketers relying not only on data but also on Actionable Insights. Digital marketers will go beyond social media engagement statistics and look into more measures like customer affinity and company reputation on social media to continue to be more competitive.

2020 139

2020 Marketing Social Media B2B 139

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Social Tables

OCTOBER 6, 2018

While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. In 2016, millennials became the largest segment in the U.S. Since the meeting industry is shaped by attendee expectations, successful events have to cater to millennials. .” labor force , at 35%.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

Endless Events

FEBRUARY 22, 2019

It should serve a specific purpose that directly relates to the success of the event (e.g. having 50% more social media impressions than your previous event). The main reasons why event goers attend is for learning or networking purposes. PURPOSE: Engage attendees and build social media presence.

Social Media 124

Social Media Event Apps Events Speakers 124

Social Tables

OCTOBER 6, 2018

While the shifts are plentiful, there are five that stand out from the fold when it comes to modern event design. In 2016, millennials became the largest segment in the U.S. In an industry shaped by attendee expectations, successful events have to cater to their wants and desires. .” labor force at 35%. Click To Tweet.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

Conferences that Work

SEPTEMBER 21, 2016

Sent: 9/8/2016. Brand X’s Property in Somewhere, USA is a client of ours, and I am working on an influencer campaign to help promote Property Z’s event spaces as ideal venues for conferences and corporate meetings. Now event industry influencers are being asked to do the same thing.

Marketing 120

Marketing Social Media Site Selections 2014 120

Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016.

2018 68

2018 Event Marketing Marketing 2017 68

Event Farm

OCTOBER 10, 2016

Natasha has led Mashable’s experiential and event marketing for over two years, and was named one of BizBash’s Event Innovators of 2016. Mashable hosts over 30 events a year, and its mission to inform and entertain the digital generation carries over into its experiential marketing strategy. eventfarm !

2016 100

2016 B2B Social Media Marketing 100

Endless Events

FEBRUARY 11, 2022

How To Gamify Events? Include gamification in your event marketing strategy – event gamification works best when people know all about the challenge before the event kicks off. As mentioned, choosing one method of gamification for events over another depends on your specific event goals.

Social Media 127

Social Media Events Trade Shows 2016 127

Event Farm

MAY 24, 2017

Over 12 million virtual reality headsets were sold in 2016 , and according to research firm Tractica, more than 200 million will be sold worldwide by 2020. Aside from scavenger hunt games and leaderboards, which are still popular on mobile event apps, RFID-enabled green screen photos and 360⁰ photo booths serve as fun, interactive displays.

Event Tech 153

Event Tech Tech Healthcare Technology 153

Event Industry News

JUNE 1, 2021

Paid media agency Tag Digital is sponsoring Event Tech Live (ETL) USA & Canada, which takes place in June. Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.

Event Tech 72

Event Tech Tech Social Media 2016 72

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

Speakers 155

Speakers Social Media Marketing 2016 155

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Event Marketer

JANUARY 15, 2024

On stage at the “Live Más LIVE” experience in Las Vegas, expect to find music performances, celeb appearances and recognition of superfans from the brand’s loyalty program, who are also eligible to score front-row seats to the “fan-first” event. 17, timed to Samsung’s annual Unpacked event. 17 through Feb.

Food and Beverage 121

Food and Beverage 2024 Social Media 2016 121

Capterra Event Management

AUGUST 8, 2017

Event managers are confronted with the same reality when making decisions for their future events. Each year the event market changes, sometimes for good and other times not so good. Flight and hotel prices fluctuate, new event technologies spring onto the scene, and other technologies get updated or become obsolete.

2017 74

2017 Event Management Management 2011 74

Event Farm

MARCH 6, 2017

Your event will likely answer a lot of questions your attendees might have, but it will probably also create some new ones. Whether it’s on your blog, through an email or posted on social media, facilitate a conversation where you encourage your attendees to ask any new or remaining questions they may have.

Banking 150

Banking Social Media 2016 Tech 150

Bizzabo

MAY 7, 2018

billion people, it naturally seems like it would be an ideal place to promote an event, and because there are so many people using Facebook, it sometimes feels like reaching people shouldn’t be a problem. Organizers and marketers must learn how to promote an event on Facebook, before buzz can be generated and registrations can be increased.

Advertising 103

Advertising Social Media Marketing Event Marketing 103

Bizzabo

NOVEMBER 25, 2019

Event planners and professionals are turning to podcasts to keep a pulse on thought leadership, event technology, and best practices. After all, it takes a lot less effort to listen to a podcast than it does to scroll through a newsfeed or event watch a video. The Best Event Planning Podcasts. Turn Of Events.

Event Tech 103

Event Tech Tech Event Technology Technology 103

Hubilo Blog

MAY 14, 2018

For a time it has been realized that tech is not just limited to social media presence and Microsoft office but it is a collection of innovative systematic ideas. Event Industry is not left behind in incorporating all the latest technoventions to increase the event ROI.

Event Management 83

Event Management Management Tech Social Media 83

Event Marketer

MAY 19, 2023

cities, supported by a dedicated social media strategy and cause marketing efforts. The post End of an Era: Oscar Mayer Rebrands the Wienermobile appeared first on Event Marketer. The program then made its way to 12 U.S. Time will tell if the new strategy cuts the mustard.

2011 68

2011 Social Media 2016 2019 68

Event Marketer

DECEMBER 18, 2023

They actually don’t even have the opportunity to engage with their own team members within their organizations that often, and so AfroTech events serve as an opportunity for the larger community and for employees to see each other. The media company, under Blavity Inc., Simone White, SVP-AfroTech and Live Events at Blavity Inc.

Tech 114

Tech 2023 Conference 2024 114

Social Tables

MAY 14, 2019

Marketer(s) We’ll touch on everything that goes into a good marketing plan a bit later in this post, but trust us when we say you might want an expert to help you promote your event. And make the most of your marketing budget while you’re at it!) You’ll likely also benefit from creating an “events” page.

Negotiating 141

Negotiating Sponsorships Social Media Education 141

MeetingPool

APRIL 5, 2017

In fact, according to the 2016 Ericsson Mobility Report, video will account for 70% of all mobile traffic by 2021. It’s probably a pretty big understatement to say that online video consumption has grown by leaps and bounds over the past decade and it’s definitely no surprise that there’s no sign of it slowing down.

2016 81

2016 2021 Social Media Event Marketing 81

Eventory

FEBRUARY 19, 2019

What happened, to earn it a title of the biggest event fraud of the last decade? At the end of 2016, Billy McFarland and rapper Ja Rule, the now-infamous event makers, announced their plan to the world. The festival came into being thanks to the huge promotional machine in Social Media. A timeline of a disaster.

2019 100

2019 2017 Social Media 2016 100

Capterra Event Management

JULY 19, 2017

What kind of event marketing services will you provide? Will you provide social media management? After conducting some demographic research, it’s time to put that information to use by drawing up a marketing plan for your event planning business. What will your message be?

Event Planning 63

Event Planning Social Media 2006 Advertising 63

Event Marketer

MARCH 27, 2023

What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign.

Sports 79

Sports Sponsorships Retail Social Media 79

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. She has been instrumental in the exponential growth that we’ve experienced since beginning in 2016. Rebecca – is Co-Founder, Managing Partner, and Client Services Director at Kemosabe.

Airlines 63

Airlines Social Media Retail Automotive 63

Capterra Event Management

NOVEMBER 29, 2016

The Event Tech Podcast, hosted by John Federico, is the perfect resource for keeping up with the latest event tech trends and news. Recommended Episodes: Feb 2, 2016: Bear Analytics, the Strategic and Practical Value of your Event Data. Feb 21, 2015: Eventbrite, the Best Way to Sell Out your Event Online.

2016 40

2016 Event Tech Social Media Tech 40

Endless Events

JUNE 28, 2018

Providing additional conference events and parties to hype up your attendees and build excitement will create loyalty. The 2016 Experiential Marketing Content Report states “Seventy-two percent of consumers say they positively view brands that provide quality event content opportunities and experiences. Funko Fundays.

Conference 81

Conference Entertainment Social Media Marketing 81

Endless Events

MAY 19, 2020

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . 2020 Virtual Event Trend: Data-Driven Decision Making.

2020 133

2020 Sustainability Events Event Apps 133