Prestige Events Magazine

MAY 21, 2021

Being appointed Executive Director to the consortium in 2018, Jennings has worked with a dedicated team of professionals to deliver sales, marketing, social media, training and membership services to Venues of Excellence, also managing the Venue Find Team who work with clients to place business within member venues and UK venues.

Hospitality 246

Hospitality Venues Financial 2021 246

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Photo credit: Poupay Jutharat Featured photo: Courtesy of Ricola The post The Brief: Karaoke Gondolas and AI Experience Centers appeared first on Event Marketer. 17 through Feb.

Food and Beverage 310

Food and Beverage 2024 Social Media 2016 310

Guidebook

DECEMBER 16, 2016

Check out some of our favorite new apps of 2016 and get inspired for your next build. In 2016 we saw over 30,000 guides get published on Guidebook’s Builder platform and we couldn’t be more proud. Here are our best guides of 2016 and some key takeaways. Here are our best guides of 2016 and some key takeaways.

2016 108

2016 Social Media Event Apps Transportation 108

SmartMeetings

JANUARY 5, 2017

Social media has long been trumpeted as a valuable tool for meeting and event planners who want to boost their marketing strategy. Mastering social media is key to connecting with millennials , who respond well to non-traditional marketing models. A viral video or post can be forgotten in just a few hours.

Social Media 60

Social Media 2017 2016 2015 60

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Sent: 9/8/2016. Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on social media. To: InfluentialEventProf@InfluentialEventProfDomain.com.

Marketing 120

Marketing Social Media Site Selections 2014 120

Event Marketer

MARCH 27, 2023

What began for Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. We want to make sure we’re creating platforms to engage members.

Sports 246

Sports Sponsorships Retail Social Media 246

Event Marketer

DECEMBER 18, 2023

Simone White, SVP-AfroTech and Live Events Since 2016, AfroTech has been the place where inclusive tech companies and Black professionals and innovators meet. The media company, under Blavity Inc., left) Event Marketer: You just hosted AfroTech Conference last month. A lot of times, it’s a kind of homecoming for the tech folks.”

Tech 304

Tech 2023 Conference 2024 304

Plan Your Meetings

JUNE 6, 2016

An effective social media marketing strategy is essential for event, meeting and hospitality industry professionals including event planners who work for major corporations, independent meeting planners, caterers, décor specialists and representatives from hotels and other venues. Be clear about your goals. Rebel Mouse.

Social Media 61

Social Media 2016 2011 2012 61

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. November 11, 2016.

Conference 100

Conference Event Marketing Marketing Social Media 100

Smart Meetings

NOVEMBER 30, 2018

Marriott says it inherited Starwood’s compromised data when it bought the competitor company in September 2016. Never use the same passwords for email and social media accounts, and certainly not for financial accounts. They’re more valuable on the black market than credit card numbers,” he says.

2014 190

2014 Risk Management Social Media Hotels 190

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Ins'Tent

DECEMBER 21, 2016

Marketing events have become the standard to launch products, generate buzz and get press mentions for brands. Let’s take a look at some of the biggest campaigns from 2016 and how they made an impact. The thrill of the chase and the social media posts that ensued got people talking and Snapchat saw a marketing success.

2016 53

2016 Marketing Social Media Wireless 53

Planner WIre

MARCH 23, 2016

In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016. Now, it should be said that this client is not new to social media and content marketing. Conference Planners Need a Social Media Checklist.

Social Media 48

Social Media Conference 2016 Conference Planning 48

Planning Pod

FEBRUARY 6, 2017

We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts we have been reading online. Average number of event-related social media mentions for large signature events. 6 – 1,398,359. 4 & 12.

2014 113

2014 Social Media 2016 Sponsorships 113

Conferences that Work

JULY 17, 2017

But as 2016 drew to a close I noticed that something was changing in the Twitter world. Though I didn’t know it at the time, Twitter would turn out to be the most important way for people to discover my work and for me to connect with thousands of kindred souls all over the world who share my specialized interests.

2017 145

2017 2016 Conference Social Media 145

SmartMeetings

DECEMBER 29, 2016

During MPI’s 2016 World Education Congress, industry experts discussed the future of meetings and events, offering up several trends for the near and far future. Dan Berger, CEO of Social Tables, shared 20 predictions based on technology, the economy and the evolution of live events. The Evolving Role of Speakers.

2016 70

2016 Meetings Social Media Hotels 70

Special Events

JANUARY 11, 2022

When you recognize that Pinterest is not an “alternative” to any social media site but rather a one-of-a-kind marketing entity, you can adjust your strategy to take advantage of the 40+ million people planning their wedding on Pinterest (The Knot, 2016).

Social Media 103

Social Media 2016 Marketing 103

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners. The Role of Influencers in Event Marketing.

Event Marketing 105

Event Marketing Marketing B2B Events 105

PCMA Convene

MARCH 1, 2019

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? 30 — is that the U.S.

Marketing 102

Marketing 2007 Meetings 2017 102

Planner WIre

MARCH 23, 2016

In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016. Now, it should be said that this client is not new to social media and content marketing. Conference Planners Need a Social Media Checklist.

Social Media 44

Social Media Conference 2016 Conference Planning 44

Guidebook

DECEMBER 9, 2015

App use is evolving, and to get the most out of yours you will need to change the way you think about marketing, how your attendees interact, what you can learn from the data, and much more. Shared photos, social media, live RSS feeds and other features may also require a solid (and sometimes expensive) wifi connection.

Event Apps 92

Event Apps 2016 Social Media Education 92

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. With smartphones you can order food in a matter of minutes and have it tracked and delivered to your house, you can check your email, record videos, and keep up to date with friends on social media.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting. Anticipation.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Quickmobile

JANUARY 4, 2018

This post was originally posted on October 26, 2016. You can also spread this content via social media channels, or other promotion methods as suits your event marketing plan. It has been edited for updates and accuracy. The show floor is no longer the only place where attendees can and should be inspired to engage.

Event Apps 168

Event Apps Social Media Speakers 2016 168

Cvent: Event Marketing

JULY 10, 2018

Getting the hang of social media is hard enough, let alone figuring out how to keep up with social media trends, but it’s important to stay on top of your game in order to engage your followers. Nowadays a major part of your brand is social media. Nowadays a major part of your brand is social media.

Social Media 44

Social Media 2016 Sports Conference 44

Connect Your Meetings

JUNE 25, 2018

On July 4, 2016, Baton Rouge, like most American cites, celebrated Independence Day with cold beer, hot dogs and fireworks. As a result, VBR’s visitor inquiries jumped nine percent in 2017 over 2016’s total, while its website hits rose by a third from the previous year.

Marketing 75

Marketing 2016 Tourism Social Media 75

SmartMeetings

DECEMBER 28, 2016

It’s fitting, then, that the top Vegas property on the list is the one that markets itself to the younger party crowd. A photo posted by The Cosmopolitan of Las Vegas (@cosmopolitan_lv) on Sep 20, 2016 at 4:33pm PDT. A photo posted by ZAIN زين (@i_zainahmed) on Dec 23, 2016 at 12:19am PST. Vegas sunsets are our favorite color.

2016 56

2016 Hotels Social Media 2017 56

Eventmobi

JUNE 20, 2019

On the other hand, the return on technology sponsorships, which can include interactive digital signage, mobile applications, games, social media activations, and other digital platforms, is highly measurable. Social Photo Booths. Sponsors post guest photos on social media sites. Twitter Vending Machines.

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Social Tables

OCTOBER 6, 2018

In 2016, millennials became the largest segment in the U.S. For the Post-Masters (aka Instagram-savvy social media mavens), the team rounded up recommendations of local entertainment and provided picturesque backdrops that screamed photo-op. In 2016, millennials became the largest segment in the U.S. labor force , at 35%.

Meetings 157

Meetings 2016 Trade Shows Social Media 157

SmartMeetings

JANUARY 30, 2017

Twitter, like many other social media platforms, wants to emphasize the importance of live videos with the Explore tab. Overall, MailChimp hopes to integrate more advertising systems and improve marketing tools. Gen X Surpasses Millennials in Social Media Use. Meeting Planner Takeaway. Meeting Planner Takeaway.

Social Media 40

Social Media Advertising 2016 Marketing 40

Event Farm

MAY 24, 2017

This is a guest post by Courtney Spero , a Marketing Communication Specialist at the Creative Group. Over 12 million virtual reality headsets were sold in 2016 , and according to research firm Tractica, more than 200 million will be sold worldwide by 2020.

Event Tech 160

Event Tech Tech Healthcare Technology 160

Event Farm

OCTOBER 10, 2016

At our series of small, educational events that we'll be hosting throughout the month, attendees will hear from experts about the future of event and experiential marketing, and will have the opportunity to network with industry peers. Jen Reddy, VP Marketing at IdeaPaint. Rebecca Linder, CEO and founder, Linder Global Events.

2016 100

2016 B2B Social Media Marketing 100

Social Tables

OCTOBER 6, 2018

In 2016, millennials became the largest segment in the U.S. As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts. labor force at 35%.

Meetings 158

Meetings 2016 Trade Shows Social Media 158

Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. having 50% more social media impressions than your previous event). What is gamification for events?

Social Media 124

Social Media Event Apps Events Speakers 124

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.

Social Media 127

Social Media Events Trade Shows 2016 127

EventPlanning

JUNE 23, 2016

[June 2016 Update]. Once you reach out to your inner circle, you can launch a social media outreach campaign. How to Get Clients through Social Media. Social media works but it takes a little time. Just do one small thing on social media once per day. How to Get Clients on Review Sites.

2016 60

2016 Event Planning Social Media Marketing 60