SmartMeetings

JANUARY 30, 2017

Twitter, like many other social media platforms, wants to emphasize the importance of live videos with the Explore tab. Overall, MailChimp hopes to integrate more advertising systems and improve marketing tools. Gen X Surpasses Millennials in Social Media Use. Meeting Planner Takeaway. Meeting Planner Takeaway.

Social Media 40

Social Media Advertising 2016 Marketing 40

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. A Look Back at My 2016 Predictions. How does this list stack up to the list of event planning industry trends I originally put together back in March 2016?

2019 375

2019 Event Planning 2016 2018 375

Plan Your Meetings

JUNE 6, 2016

An effective social media marketing strategy is essential for event, meeting and hospitality industry professionals including event planners who work for major corporations, independent meeting planners, caterers, décor specialists and representatives from hotels and other venues. Be clear about your goals. Rebel Mouse.

Social Media 61

Social Media 2016 2011 2012 61

Planner WIre

MARCH 23, 2016

In fact, I have a conference planning client that is starting to slip beneath the waves just thinking about thinking about the marketing of their conferences in 2016. Now, it should be said that this client is not new to social media and content marketing. Conference Planners Need a Social Media Checklist.

Social Media 44

Social Media Conference 2016 Conference Planning 44

Guidebook

DECEMBER 16, 2016

Check out some of our favorite new apps of 2016 and get inspired for your next build. In 2016 we saw over 30,000 guides get published on Guidebook’s Builder platform and we couldn’t be more proud. Here are our best guides of 2016 and some key takeaways. Here are our best guides of 2016 and some key takeaways.

2016 108

2016 Social Media Event Apps Transportation 108

Special Events

JANUARY 11, 2022

When you recognize that Pinterest is not an “alternative” to any social media site but rather a one-of-a-kind marketing entity, you can adjust your strategy to take advantage of the 40+ million people planning their wedding on Pinterest (The Knot, 2016).

Social Media 103

Social Media 2016 Marketing 103

BizBash

OCTOBER 17, 2016

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Social Media 80

Social Media 2016 Marketing Meetings 80

Conferences that Work

SEPTEMBER 21, 2016

Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Sent: 9/8/2016. Brand X would like you to review the visit and conference experience on your company’s blog and promote Property Z on social media. To: InfluentialEventProf@InfluentialEventProfDomain.com.

Marketing 120

Marketing Social Media Site Selections 2014 120

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Smart Meetings

MARCH 22, 2024

In 2016, ASAE presented him with the Key Award, which honors CEOs who demonstrate exceptional leadership and a commitment to voluntary membership associations. Dringham enters as director of marketing. Throughout her career, she has held multiple strategic marketing positions. Serra serves as director of sales and marketing.

Food and Beverage 98

Food and Beverage Hospitality Social Media Hotels 98

Event Farm

NOVEMBER 14, 2016

Last week, HubSpot hosted more than 19,000 attendees from 92 countries at INBOUND—an event that has become the annual marketing and sales conference. Event Farm marketers were among those in attendance, and we took notes for all of the event pros who might want to learn from the increasingly-popular event. November 11, 2016.

Conference 100

Conference Event Marketing Marketing Social Media 100

SmartMeetings

DECEMBER 28, 2016

It’s fitting, then, that the top Vegas property on the list is the one that markets itself to the younger party crowd. A photo posted by The Cosmopolitan of Las Vegas (@cosmopolitan_lv) on Sep 20, 2016 at 4:33pm PDT. A photo posted by ZAIN زين (@i_zainahmed) on Dec 23, 2016 at 12:19am PST. Vegas sunsets are our favorite color.

2016 56

2016 Hotels Social Media 2014 56

SmartMeetings

DECEMBER 29, 2016

During MPI’s 2016 World Education Congress, industry experts discussed the future of meetings and events, offering up several trends for the near and far future. Dan Berger, CEO of Social Tables, shared 20 predictions based on technology, the economy and the evolution of live events. The Evolving Role of Speakers.

2016 70

2016 Meetings Social Media Speakers 70

PCMA Convene

SEPTEMBER 29, 2016

Zumba Instructor Convention 2016 July 28–31, 2016 Orange County Convention Center and Hyatt Regency Orlando. We had tons of traction on social [media] and excitement at the event.”. INITIATIVES  Another goal for Perlman’s team was to celebrate a big anniversary: the Zumba Instruc tor Network (ZIN) turned 10 in 2016.

2016 40

2016 Social Media Marketing Events 40

Eventsforce

FEBRUARY 5, 2020

As an event marketer, the impact of using video around your events can be significant. Businesses are using it too as the importance of video content in marketing campaigns becomes more and more evident over the last couple of years. Read: 3 Content Marketing Tips for Event Planners. The Role of Influencers in Event Marketing.

Event Marketing 105

Event Marketing Marketing B2B Social Media 105

Hubilo Blog

APRIL 18, 2019

Let’s hear a version from a renowned event marketing influencer?—? Nick Borelli, who is presently the President/Strategist of Borelli Strategies marketing consulting firm, has been an integral part of the events industry since the age of 14. Nick Borelli. How did Borelli strategies begin? Announcing. Attracting. Anticipation.

Event Marketing 83

Event Marketing Marketing Social Media Trade Shows 83

Connect Your Meetings

JUNE 25, 2018

On July 4, 2016, Baton Rouge, like most American cites, celebrated Independence Day with cold beer, hot dogs and fireworks. As a result, VBR’s visitor inquiries jumped nine percent in 2017 over 2016’s total, while its website hits rose by a third from the previous year.

Marketing 75

Marketing 2016 Tourism Social Media 75

Capterra Event Management

JULY 31, 2017

“Update 08/01/2017: This piece has been updated to include more ways to use Snapchat for event marketing. With smartphones you can order food in a matter of minutes and have it tracked and delivered to your house, you can check your email, record videos, and keep up to date with friends on social media.

Event Marketing 74

Event Marketing Marketing Social Media Advertising 74

Event Industry News

JUNE 1, 2021

Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.

Event Tech 72

Event Tech Tech Social Media 2016 72

PCMA Convene

MARCH 1, 2019

In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. The economic verdict in Davos, according to Bloomberg ? 30 — is that the U.S.

Marketing 102

Marketing 2007 Meetings 2017 102

SmartMeetings

SEPTEMBER 22, 2016

Coming off of two wins for Best eNewsletter and Best Trade Publication (for our October 2015 issue) at the Western Publishers Association’s 2016 Maggie Awards in June, Smart Meetings has racked up two more trophies at the 2016 Digital Nichee Awards, which were announced during the Niche Digital Conference 2016, held Sept.

2016 40

2016 2015 Meetings Social Media 40

Event Marketer

MAY 19, 2023

cities, supported by a dedicated social media strategy and cause marketing efforts. In 2019, we sat down with Oscar Mayer’s senior experiential marketing manager and two Hotdoggers to get the inside scoop on how the Wienermobile fleet has been used as a big, juicy awareness play and what mobile tours typically entail.

2011 66

2011 Social Media 2016 2019 66

Planning Pod

FEBRUARY 6, 2017

We were recently poking around the Web (our favorite timesink) and came across quite a few event industry statistics that didn’t square with articles and social media posts we have been reading online. Average number of event-related social media mentions for large signature events. 6 – 1,398,359. 4 & 12.

2014 113

2014 Social Media 2016 Sponsorships 113

EventPlanning

JUNE 23, 2016

[June 2016 Update]. Once you reach out to your inner circle, you can launch a social media outreach campaign. How to Get Clients through Social Media. Social media works but it takes a little time. Just do one small thing on social media once per day. How to Get Clients on Review Sites.

2016 60

2016 Event Planning Social Media Marketing 60

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.

Social Media 127

Social Media Events Trade Shows 2016 127

Guidebook

DECEMBER 9, 2015

App use is evolving, and to get the most out of yours you will need to change the way you think about marketing, how your attendees interact, what you can learn from the data, and much more. Shared photos, social media, live RSS feeds and other features may also require a solid (and sometimes expensive) wifi connection.

Event Apps 92

Event Apps 2016 Social Media Education 92

Nunify

FEBRUARY 28, 2024

Global Wedding Market Size Growth Is Expected To Reach $219.8 Billion In 2024 The market size of the wedding industry has increased quickly in recent years, and this expansion is predicted to continue in the next few years. It is better for wedding planners to optimize their website or social media handle and increase online presence.

2024 52

2024 2028 2023 Social Media 52

Eventmobi

JUNE 20, 2019

On the other hand, the return on technology sponsorships, which can include interactive digital signage, mobile applications, games, social media activations, and other digital platforms, is highly measurable. Social Photo Booths. Sponsors post guest photos on social media sites. Twitter Vending Machines.

Sponsorships 150

Sponsorships Technology Social Media Event Apps 150

Event Marketer

JANUARY 15, 2024

TACO BELL IS COOKING UP A PRE-SUPER BOWL ‘CONFERENCE’ You never know what Taco Bell will pull from its experiential marketing playbook next. Photo credit: Poupay Jutharat Featured photo: Courtesy of Ricola The post The Brief: Karaoke Gondolas and AI Experience Centers appeared first on Event Marketer. 17 through Feb.

Food and Beverage 115

Food and Beverage 2024 Social Media 2016 115

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Event Farm

OCTOBER 10, 2016

At our series of small, educational events that we'll be hosting throughout the month, attendees will hear from experts about the future of event and experiential marketing, and will have the opportunity to network with industry peers. Jen Reddy, VP Marketing at IdeaPaint. Rebecca Linder, CEO and founder, Linder Global Events.

2016 100

2016 B2B Social Media Marketing 100

PCMA Convene

DECEMBER 2, 2019

Nicolaidis reached out to international associations, events, and publications to develop partnerships and promote the IDP among key influencers in top markets. As a result of the program, IBIE 2019 attracted 23 delegations compared to 13 at its last event in 2016. Sweetened Experience. Learn more about IBIE 2019 at ibie2019.com.

Marketing 52

Marketing 2007 2019 Retail 52

Event Geek

JANUARY 18, 2018

Meanwhile the media circus surrounding the event was truly out of this world. By comparison, CES 2017 garnered nearly 1,000,000 social media mentions and 60,000 media mentions. That's enough mentions to approach the biggest sporting events in the world, such as Superbowl LI and Olympics 2016. And that's a wrap!

2018 68

2018 Event Marketing Marketing 2017 68

Planner WIre

NOVEMBER 5, 2022

There is also talk that Vine, which was discontinued in 2016, may come back and be integrated in to the Twitter app. The question we look at is, how will this affect event industry marketing? There are plans for layoffs, changes to the verification blue tick pricing and a proposal to allow the return of banned users.

Marketing 36

Marketing 2016 Advertising Conference 36

Prestige Events Magazine

MAY 21, 2021

Being appointed Executive Director to the consortium in 2018, Jennings has worked with a dedicated team of professionals to deliver sales, marketing, social media, training and membership services to Venues of Excellence, also managing the Venue Find Team who work with clients to place business within member venues and UK venues.

Hospitality 98

Hospitality Venues Financial 2021 98

Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. having 50% more social media impressions than your previous event). What is gamification for events?

Social Media 124

Social Media Event Apps Events Speakers 124

Meeting Application

JANUARY 26, 2017

Email marketing might be your best friend in completing this task. Here are 10 tips on email marketing for events: Create a targeted email list. Ask them to support you and spread the news via social media or email. Your recipient has to realize a networking, knowledge sharing or marketing advantage.

Marketing 60

Marketing Social Media 2016 Conference 60