2017 Marketing Meetings 
Attendease
OCTOBER 12, 2022
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.
PCMA Convene
MARCH 1, 2019
In fact, most saw continued stability and growth for their events — and many also blamed the strong economy — which in turn creates a seller’s market — for making their job more challenging. continued to lose market share, with overseas travel to the U.S. destinations vs. nearly 8 percent in 2017. 30 — is that the U.S.
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Conferences that Work
AUGUST 24, 2020
Here are five meeting design books I especially recommend. Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). Into the Heart of Meetings: Basic Principles of Meeting Design ( ebook or paperback ). In an outrageous display of chutzpah , I wrote three of these books. [If
Eventinterface
JANUARY 5, 2017
The new year has landed and its time again to explore the top meeting planning trends and considerations. From custom coasters to straws and logos embedded in ice cubes, beverages can now play an even more important role in experiential marketing at events. We see this trend further developing in 2017. Food and Beverage Trends.
Velvet Chainsaw
MAY 21, 2018
It’s even tougher for those independent meeting companies that survive on commissions. Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and.
PCMA Convene
FEBRUARY 28, 2018
When we invited event professionals to participate in this Annual Meetings Market Survey in November, the U.S. and those that travel to international markets. Here are some highlights of the results: Size of 2017 convention/meeting budget vs. 2016 convention/meeting budget — -1 percent compared to +1.7
Event Farm
OCTOBER 17, 2016
Thanks to the rapid development of new technology, the event and experiential marketing field is constantly in flux. finding the event marketing software that best suits your needs to incorporating virtual reality into your events, there are always new tools and technology that help take experiential marketing to the next level.
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