2019 Marketing Sustainability 
Smart Meetings
JANUARY 7, 2019
And more spending money means more events: forty-nine percent of respondents plan to host more events in 2019. Marketing and promotion. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent.
Smart Meetings
APRIL 18, 2024
Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.
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Event Marketer
MAY 16, 2022
As corporations pledge to be more sustainable, the event industry seeks lasting solutions. In an era of climate and pandemic disruption, event marketers are embracing a new chapter that addresses consumer and corporate expectations surrounding sustainability and safety. THE PANDEMIC EFFECT. CORPORATE MESSAGING.
GEVME
AUGUST 15, 2019
Even if your 2018 events made an incredible impression, in 2019–2020, you should learn how to make these experiences even more memorable and impressive. The top 10 event planning trends in 2019–2020. Transformation is the trend that will define the primary direction of event industry development in 2019–2020.
Event Marketer
DECEMBER 27, 2021
And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.
Smart Meetings
OCTOBER 4, 2018
The revenue per available hotel room (RevPAR) across the conference and meetings market is predicted to grow by 3.5 percent by the end of the year, thanks in large part to a sustained rise in occupancy numbers and daily room rates, according to a new report. Market-wide, the RevPAR is expected to slow to 3 percent in 2019.
Event Marketer
OCTOBER 2, 2023
Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. When it comes to our organization, sustainability is really important.
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