2021 Conference Sustainability 
Velvet Chainsaw
DECEMBER 3, 2020
In 2020, attendees, sponsors, and exhibitors were more forgiving of our virtual conferences than they will be in 2021. They, like you, are all experiencing Zoom fatigue and will have much higher expectations for conferences this coming year — especially those they are investing their precious time and money.
Attendease
JANUARY 21, 2021
In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. This eloquently sums up what 2021 will need as we return to live events. In 2021 the only thing we are touching is our own device. How will we need to respond?
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Velvet Chainsaw
OCTOBER 14, 2020
Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Virtual Expo Truths. I’ve got bad news for you.
Eventmobi
SEPTEMBER 17, 2021
More than any other marketing channel, face-to-face experiences solidify a sense of community and help sustain them in the long run. Use your event platform as a central hub for regular events and meetings, including: Association events and conferences. How to Make It Happen. Annual general meetings. 1:1 video meetings.
Attendease
JANUARY 21, 2021
In the last five years Pantone has made this interesting, including ‘ultraviolet’ and ‘greenery’ and for the complexities of 2021 they have addressed it with two colors. This eloquently sums up what 2021 will need as we return to live events. In 2021 the only thing we are touching is our own device. How will we need to respond?
Velvet Chainsaw
MARCH 15, 2021
As organizations shift their energy and resources to adapting safety protocols and freshening in-person conferences and trade shows, will the virtual event and platforms built to sustain them survive or even flourish? I question if the synchronous hybrid meetings, as many envision now, are sustainable.
Social Tables
JANUARY 14, 2022
Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.
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