Velvet Chainsaw

SEPTEMBER 23, 2021

Register Now for our next VCC Webinar, Wednesday September 29, 2021, 12:00-1:00 PM EDT. Davis is the Director, Exhibits & Sponsorships for the Society for Human Resource Management (SHRM) and leads the sales, client experience, and operations for all SHRM events. Space is Limited.

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Social Tables

JANUARY 27, 2021

While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business. Read on to learn more about some of the top event planning conferences that 2021 has to offer.

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Velvet Chainsaw

OCTOBER 1, 2021

Most Q3 and Q4, 2021 conferences are reporting attendance numbers that are 40 – 60% below 2019. Sponsorship revenue, however, is holding its own–and in some cases–growing. If you have not adjusted your sponsorship menu to include more thought leadership and attendee-experience elements, make it a high priority.

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GEVME

JANUARY 4, 2022

In 2021, GEVME ‘s internal research showed that respondents who believed in paying for a virtual event has gone up by 27%, compared to 2020; with the majority of people being happy to pay for tiered pricing. . Dimash Kunayev highlights the importance of designing different sponsorship packages with different tiers based on gamification.

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Event Marketer

JULY 27, 2021

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Velvet Chainsaw

FEBRUARY 8, 2021

The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going. Whether hybrid is self-funding or not, associations should strongly consider making portions of their annual conference available virtually through the end of 2022.

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Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.

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Event Marketer

FEBRUARY 14, 2022

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan.

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Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The big draw for 2021 were the first-ever American Express Courts at Pier 76 in New York City.

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Event Marketer

OCTOBER 18, 2021

More Music Festival Strategies: Lollapalooza 2021: Good Vibes and Music Lovers Kick Off an In-person Festival Season. The post How 12 Brands Engaged Festivalgoers at the 2021 Governors Ball appeared first on Event Marketer. Take a photo tour of what’s new and different this year at New York’s homegrown festival.

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Event Marketer

APRIL 10, 2023

It expanded by nearly 40 percent between 2019 and 2021 and now boasts 4.8 Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. million active “picklers” in the U.S.,

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Attendease

APRIL 5, 2021

Because hybrid formats will likely be more costly to produce than a straight-up virtual event, it creates yet another barrier for event professionals to solve when hosting meetings and events in 2021 and beyond. You can have sponsorship packages that leverage both virtual and in-person components.

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Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria. Find companies with the resources for sponsorship.

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SpotMe Blog

MAY 4, 2021

Plus, check out our list of the best virtual events and conferences to attend and be inspired by in 2021. Check out The Best Mobile Conference and Event Apps for Your Hybrid and In-Person Events in 2021. 5) Build Credibility With Sponsorships. The Best Virtual Conferences and Events of 2021. Image by CNET. Description.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. All of these options and more are easy to authorize and restrict depending on the level of sponsorship agreement on platforms like Swapcard. Allowing them the option to upgrade halfway through the event or the year is another virtual event sponsorship idea that can show great returns.

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SmartMeetings

AUGUST 31, 2020

Event marketers have been challenged with how to pivot quickly and keep business going and pipeline numbers up with virtual events for now, and hybrid events in the future, as the pandemic will have a rolling impact on logistics, location, sponsorships and attendance. More : How to Create a COVID-era Event Marketing Plan.

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Event Marketer

JANUARY 12, 2022

And when the world was put on hold, so was that key sponsorship opportunity, lost along with the Red Rocks in-person concert season. Check out all of the 2021 Ex Award-winning campaigns here. The post Grand Ex 2021: Visible Earns Campaign of the Year for ‘Red Rocks Unpaused’ appeared first on Event Marketer.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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SpotMe Blog

JULY 25, 2021

5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. Check out the 7 Best Hybrid Event Platforms for 2021. With many states restricting in-person events due to COVID-19, large-scale in-person events have been less common in 2021. Check out 12 Event Metrics to Measure your Success. 1) Empower 21.

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Event Age by Swapcard

MARCH 18, 2021

Here are the 50 best virtual event ideas for 2021. All of these options and more are easy to authorize and restrict depending on the level of sponsorship agreement on platforms like Swapcard. Allowing them the option to upgrade halfway through the event or the year is another virtual event sponsorship idea that can show great returns.

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Event Industry News

SEPTEMBER 28, 2021

The Event Supplier and Services Association (ESSA) has announced details of its schedule for the ESSA Conference and Award Dinner, at Arena MK on December 2, 2021, in conjunction with its headline sponsors, BeMatrix and JL Live. Members can also check the ESSA website regularly as we update the conference schedule with additional content.

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Picatic by Eventbrite

JULY 8, 2021

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, building a global audience, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub.

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Eventmobi

FEBRUARY 3, 2021

After a year of adapting to virtual-only formats, many within the events industry are eagerly predicting that 2021 will be the year of hybrid events. Planning Hybrid Events in 2021. Physical event attendance will continue to face limitations in terms of venue capacity and travel restrictions for at least the first of half of 2021.

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Socio Events

JUNE 22, 2021

Taking your event to the virtual space can also be valuable if you want to conserve funds, open up more digital sponsorship opportunities, and cast a wider net to reach more attendees with your content. If attendees are still concerned about gathering in person, virtual events may be necessary. How to Plan a Virtual Event.

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Nunify

JANUARY 4, 2022

By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021). By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021). Markletic , 2021).

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Expo Pass

JUNE 1, 2021

The only problem is marketing in-person events in 2021 is a whole different story. Here are our top tips for marketing your hybrid or in-person event in 2021 and beyond. Smaller brands are making a big splash in 2021. Show people what an in-person event looks like in 2021. Think local. Which should be a lot!

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Eventmobi

JULY 13, 2022

In the 2021 Otus Assocation Exchange (OAX) survey , nearly half of association respondents said they have experienced a decline in membership numbers and associated revenue since March 2020. By leveraging digital ticket sales and sponsorship opportunities, associations can tap into new revenue streams to increase their bottom line.

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SpotMe Blog

MAY 25, 2021

Where to Apply Event Production Techniques in Your 2021 Hybrid Events. A remarkable event experience will create a deeper engagement with your audience, gain more buzz online and in the press, demand a higher sponsorship price, and boost your ROI. . Check out the Top 10 Hybrid Event Production Companies of 2021.

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Event Marketer

APRIL 4, 2022

More Sports Sponsorship Strategies: Comcast Business Launches a New Pavilion Experience for the PGA Tour. Covid was the spark that led to this PGA sponsorship,” says Berry. The living room-inspired lounge featured long tables for community-style seating and televisions streaming live broadcasts of the tournament.

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Event Marketer

SEPTEMBER 27, 2021

For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center. To find out more about the evolution of Grey Goose’s US Open sponsorship strategy, we tapped Aleco Azqueta, vp-marketing at Grey Goose, North America, for his insights.

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Bizzabo

JANUARY 22, 2021

97% of event professionals believe we will see more hybrid events in 2021. It’s hard to predict but here are some ways hybrid events could emerge in 2021. This is why professional broadcasting will become much more prominent in 2021. Source: Convening Leaders 2021. 2021 Event Trends Bring Experimentation and Testing.

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Bizzabo

MAY 18, 2021

According to expert predictions on hybrid , hybrid events truly are the future and a critical strategy for organizers to adopt in 2021. Hybrid Event Sponsorship. Here’s a glimpse at what the hybrid events team will look like in 2021. Hybrid Event Sponsorship. And there’s a good reason for that. Hybrid Event Examples.

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Nunify

JUNE 7, 2021

Thanks to technological advancements and the growth and emergence of new technology platforms, hybrid events have transformed into a new entity with increased engagement and sponsorship opportunities for the event organizers. Increased Scope of Sponsorship: Hybrid events enable terrific sponsorship opportunities.

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Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. Sponsorship Opportunities. An important component of many virtual conferences is event sponsorship. Sponsorships can provide much needed financial support. Here are several ideas to add value to your sponsorship opportunities. Source: Bizzabo. Bizzabo , 2020).

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Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. Mutually Beneficial Event Sponsorships. Another highlight of the sponsorship was a photo activation based on the series’ key art. launched in 2014 and has seen steady growth since. .”

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CadmiumCD

DECEMBER 29, 2020

To help you get the most out of 2021, we put together a PDF calendar to help you keep your year in order. This year will be a big one and we’re so excited to see what you do with your events in 2021. ” Do yourself a favor and review all the pieces of your 2021 events platform. Review Your Software Needs. Get a Demo.

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ePly

AUGUST 30, 2021

With so few hours in the day, it’s been impossible to attend all the webinars you may have wanted to, so that’s why we gathered together some of our best webinars of 2021. Association Event Trends for 2021. Effective sponsorships and revenue-generating ideas. And we aren’t done yet for 2021, not even close.

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