Will Use-It-or-Lose-It Budgeting Negatively Impact Expo and Sponsor Revenue?
Velvet Chainsaw
OCTOBER 14, 2021
If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? If you have 200 exhibitors, build an account management plan around the top 20. Double down on sponsorship.
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