2022 Conference Marketing 
Velvet Chainsaw
APRIL 5, 2022
On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. Market differently. One of the most effective tactics for moving fence sitters to registrants is influencer-marketing campaigns. Budget realistically. They provide the social proof needed to drive action.
Social Tables
JANUARY 14, 2022
Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. HFTP Mid-South Atlantic Regional Conference . Cvent CONNECT.
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Velvet Chainsaw
JUNE 15, 2022
In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. The holy grail of pricing is to make it value-based, or what the market will bear. C) Investors help activate the sponsorship through their pre- and post-conference marketing. Opportunities sell out.
Attendease
SEPTEMBER 6, 2023
This led to a quick shift in how to approach one’s virtual event marketing strategy. For most event organizers and businesses that rely on heavy foot traffic for exposure at conferences, the digital transformation was embraced more out of necessity than fervent interest.
Velvet Chainsaw
FEBRUARY 8, 2021
Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Conference content product management requires a good deal of business acumen. whose post, “ 6 Ways to Create Revenue Around your Conference Content ,” helped inspire this article.
Conferences that Work
DECEMBER 7, 2022
Industry experts first get to nominate and then vote for those they believe have the most notable impact on the world of events and experience marketing. And thank you everyone who voted for me in the last four years (2019 – 2022)! This year, a total of 454 professionals were honored with a nomination.
Velvet Chainsaw
AUGUST 3, 2022
With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t.
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