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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. We’ve culled those trends to identify five that are applicable to the B2B events industry. Move Over, Kim Kardashian.

B2C 370
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Smart Moves in Berkeley, Hollywood and More

Smart Meetings

Along with expertise in corporate travel events and hotel contracting, he brings a passion for community service. She brings expertise in digital marketing, brand development, social media strategy and analytics tools, which she will use to lead the resort’s marketing initiatives. Dringham enters as director of marketing.

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Social Media Marketing for Events

TicketBud

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event. Like Instagram, videos are king.

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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Englander takes on the role of account manager as well, and will assist with all aspects of site selection and contract negotiation processes. Aguilar Bultman joined Destination Madison in 2022 as partnership development manager. She previously served as a global sourcing manager at Bishop-McCann.

Ecommerce 265
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How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes

Event Marketer

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next.

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Will Meetings Thrive in 2024?

Smart Meetings

Calendar year 2024 is already forecasted to show a healthy increase in group rooms nationwide, largely due to the number of meetings that had been on the books in 2021, 2022 and 2023 that were postponed or re-scheduled into 2024. I understand hotel costs have risen.” Perhaps to include more than just the meeting specs.”

2024 264
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Lessons from IMEX Frankfurt to Look for at IMEX America

Smart Meetings

One lesson learned from both Frankfurt 2022 and America in 2021 was that people want more focused learning tracks. In Frankfurt, the team produced lots of short videos and social media. “We Right now, the contract is through 2025, but we’re already talking about continuing,” she said. Focused Learning.

Education 246