Event Marketer

JUNE 13, 2022

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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Event Marketer

APRIL 27, 2022

The editors of Event Marketer announce the winners of the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year… The post Winners Unveiled: The 2022 Ex Awards appeared first on Event Marketer.

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Event Marketer

MARCH 30, 2022

The post Finalists Announced: The 2022 Ex Awards appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 22, 2022

Our annual special report on the Top 100 agencies serving the event marketing industry. Event Marketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to.

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Event Marketer

JANUARY 24, 2022

Sustainable containers that maintain food temperature and quality during travel are among 2022 trends. What’s cooking at the best events this year? The National Restaurant Association has released its “ What’s Hot: 2022 Culinary Forecast ,” which reveals that the F&B industry is choosing to reset in 2022.

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Event Marketer

MARCH 29, 2022

Whether you’re rebuilding your team from the ground up, hiring for specialized positions or fine-tuning your talent pool for a busy 2022, you need the industry’s best workers to want to work for you. The post Great Places to Work in Experiential 2022 appeared first on Event Marketer. FEATURED ORGANIZATIONS: Drury Design.

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Event Marketer

APRIL 5, 2022

For b-to-b event marketers in 2022, work is a complex balancing act. The post Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events appeared first on Event Marketer. They are charged with creating a fresh experience for in-person attendees while delivering in virtual.

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Event Marketer

JANUARY 24, 2022

Inspired by the classic drive-in movie experience, drive-into events often involve live actors playing beloved characters, jaw-dropping a/v and special effects and sets that transport audiences to another world—while they sit safely in their vehicles with windows up. State Farm Kicks Off the NFL Season with an AR-fueled Football Hunt.

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Attendease

NOVEMBER 18, 2021

You could have people deciding to turn up last minute, and this could help you fill up your event. However, you might want to charge slightly more at the door to encourage people to buy well before the event. . Marketing channels. As for marketing, you should explore the different channels you’d like to market through.

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Event Marketer

DECEMBER 8, 2022

Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. If you’re reading this, you’re probably tired.

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Event Marketer

SEPTEMBER 29, 2022

Congratulations to all of the 2022 honorees. MEET THE 2022 FAB 50. The post The 2022 Fab 50: Recognizing the Event Industry’s Top Builders appeared first on Event Marketer. Photo credit: Matt Petit.

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GEVME

FEBRUARY 18, 2022

Be it a graduation ceremony, career fair, exhibitions or a business conference, over the past two years, event planners have been switching from traditional physical venues to virtual venues. That said, are virtual events here to say? What is the best virtual event platform in 2022? The answer is yes.

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Event Marketer

JUNE 24, 2022

Virtual events and experiences aren’t just contingency plans for derailed in-person activations; they’re critical resources and strategic avenues for delivering ongoing audience engagement and expanding reach. And experts say they’ll be part of event marketing tactics for years to come. Infinity Marketing Team.

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Event Marketer

JUNE 22, 2022

In our second annual Experiential in Color program, we talk with 16 rising stars across the brand and agency sides of the business about industry trends, inclusive campaigns, and what it really means to belong in events. The post Experiential in Color 2022: Sharing Diverse Perspectives appeared first on Event Marketer.

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Event Marketer

MAY 9, 2022

The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Rounding out the brand’s presence was a whimsical food trailer that served up vegan bites, like a 100 percent plant-based tiramisu. Agency: Duncan Channon.

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Event Marketer

DECEMBER 14, 2022

Our 14th annual program tackles what it takes to lead, and succeed, in the world of event marketing. One of the biggest misconceptions about women in events is that because women often represent a majority across the event marketing industry, they must be doing well.

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Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. And of course, they’re often eye-catching in their own right—a mobile billboard that unpacks into an experience. Test a one-day pop-up before going on tour.

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Smart Meetings

JANUARY 6, 2022

Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end. Virtual and Hybrid Event Platform using technology to create lifelike experiences for virtual attendees. and Dragoneer Growth Opportunities formed a special purpose acquisition company (SPAC) to go public.

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Event Marketer

DECEMBER 12, 2022

In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. Oh yes, Paramount doubled down on the weird in 2022. Erik Davis (@ErikDavis) September 24, 2022. The post Year in Weird: A Roundup of Some of 2022’s Most Bizarre Brand Experiences appeared first on Event Marketer.

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Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer. Photo credit: SCOPE.

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Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

APRIL 28, 2022

At a glittery gala fitting of a 20th anniversary milestone year, the industry gathered to honor the winners of the 2022 Ex Awards, the oldest and most prestigious recognition program for excellence in experiential marketing. The post Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas appeared first on Event Marketer.

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Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Event Marketer

MAY 16, 2022

For event marketers, keeping track of these ever-changing variants is like keeping up with the Kardashians. Here, tips and insights from a range of event marketing execs and brands, from FX to Ruffles, on approaching contingency planning in 2022. Introducing the 2022 Dream Team… The Sharpest Minds in B-to-B Events.

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Event Marketer

MAY 12, 2022

The industry gathered with an extra spring in its step at the 20th annual Experiential Marketing Summit in Las Vegas, which spanned workshops, meet-ups, breakouts, drone shows and our biggest-ever keynote lineup. The post EMS 2022 Video Recap appeared first on Event Marketer.

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Event Marketer

JUNE 23, 2022

More Ex Awards Coverage: Winners Unveiled: The 2022 Ex Awards. At a time when event marketers are struggling to define what hybrid means for their organizations, Riot Games summed it up neatly: Accessibility. Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas.

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Event Marketer

FEBRUARY 17, 2022

Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. 15 that there will be “no vaccination, testing or masking requirements at Stagecoach 2022, in accordance with local guidelines.” Stagecoach announced on Feb. Photo credit: iStock/Nastco.

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Picatic by Eventbrite

MAY 11, 2022

The days are long, the sun is bright, and it’s time for “Hot Event Summer.” Experience seekers are flocking back to live events — in the first quarter of 2022 alone, Eventbrite processed 700,000 tickets every day. And with festival, vacation, and beach season upon us, the time to ignite your ticket sales is now. […].

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Picatic by Eventbrite

MAY 31, 2022

And produce more events. In the first quarter of 2022, paid events per Eventbrite creator averaged 3.2 events for the first quarter, compared to […]. Last year, our creators reached 83 million unique buyers through Eventbrite. That’s an incredible opportunity to tap into new audiences and sell more tickets.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. . 12-21, 2022.

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Expo Pass

OCTOBER 20, 2021

From Super Bowl LVI to the Beijing Winter Olympics to countless conferences and festivals, in-person and hybrid events are back on the books for 2022. But what are organizers doing to ensure that these events are a big success? Sundance 2022. Sundance is going hybrid in 2022. Sundance is going hybrid in 2022.

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SpotMe Blog

APRIL 28, 2022

Learn more about 10 hybrid event management companies that will help get your next event from development and execution, to completion. Top 10 Hybrid Event Management Companies of 2022. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Event management.

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Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

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Attendease

NOVEMBER 18, 2021

You could have people deciding to turn up last minute, and this could help you fill up your event. However, you might want to charge slightly more at the door to encourage people to buy well before the event. Marketing channels. As for marketing, you should explore the different channels you’d like to market through.

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Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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