Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. . 12-21, 2022.

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Automotive 2022 2020 Sponsorships 296

SpotMe Blog

APRIL 28, 2022

Learn more about 10 hybrid event management companies that will help get your next event from development and execution, to completion. Top 10 Hybrid Event Management Companies of 2022. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Event management.

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2022 Event Management Management Social Media 147

Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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2022 Speakers Social Media Marketing 148

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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2021 2020 Event Marketing Hotels 333

Event Industry News

JANUARY 12, 2022

A new research report released by Splash , an event marketing technology company, reveals how event professionals, event attendees, and companies are adapting to disruptions caused by the ongoing pandemic, navigating new challenges, and preparing for a changed meetings and events industry in 2022.

2022 105

2022 2021 Technology Event Technology 105

Event Marketer

NOVEMBER 8, 2021

The Dallas activation is one stop on a tour of events planned through 2022. The post Stand Together Pop-Up Tour Opens Doors to Immigration Solutions appeared first on Event Marketer. Another poll taken the same year found that three in five Americans supported a plan that provides citizenship for immigrants.

Food and Beverage 338

Food and Beverage 2022 2019 Marketing 338

Event Marketer

MARCH 14, 2022

Yahoo Sports (@YahooSports) February 20, 2022. One recent example: Yahoo Sports’ all-digital experience during New York Fashion Week, the “Maisie Wilen Fall-Winter 2022 Collection Holographic Experience Powered by Yahoo,” which offered a Gen Z target audience digital shopability through a multi-format campaign (live, social, virtual).

Sports 304

Sports Tech Sponsorships 2022 304

Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. F X NETWORKS.

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2022 Entertainment Tech 2001 340

Event Marketer

FEBRUARY 14, 2022

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. Then the Omicron variant came knocking, and Sundance, this year Jan. 20-30, once again went virtual.

Sponsorships 330

Sponsorships 2022 2021 Marketing 330

Event Marketer

MAY 5, 2022

More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. Of course, it wouldn’t be EMS without ample time to hang out, raise a glass, make new connections and get a taste of the latest event tools and technologies, and there were plenty of chances to do just that. “It Gallery: Scenes from the 20th Annual Ex Awards in Las Vegas.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Event Industry News

DECEMBER 22, 2022

At the end of 2021, we set the goal of becoming net-zero from 2022 onward. This journey of decarbonizing our company expanded into our new company vision – “decarbonizing the event industry” based on our mutual belief that we can change the world by taking action. We are proud that our efforts have been recognized […].

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2022 Event Technology Sustainability Technology 83

Smart Meetings

AUGUST 30, 2024

The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.

Meetings 233

Meetings Insurance Financial Contracts 233

Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

Trade Shows 330

Trade Shows Technology Tech Retail 330

EventMB

MAY 26, 2022

May 26, 2022. May 17, 2022. London and New York-based event tech company Glisser raised $4.9 March 29, 2022. Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. March 15, 2022.

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Event Tech Tech 2021 2022 209

Event Marketer

FEBRUARY 27, 2023

million net square feet of exhibits—70 percent larger than CES 2022. The post CES 2023 Recap: 18 Brand Experiences from Across the Show Floor appeared first on Event Marketer. This year’s show featured over 3,200 exhibitors and nearly 2.2

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2023 2022 2019 Event Marketing 189

Event Marketer

FEBRUARY 27, 2023

million net square feet of exhibits—70 percent larger than CES 2022. The post CES 2023 Recap: 18 Brand Experiences from Across the Show Floor appeared first on Event Marketer. This year’s show featured over 3,200 exhibitors and nearly 2.2

2023 189

2023 2022 2019 Event Marketing 189

Event Marketer

AUGUST 5, 2022

Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential. More Cannes 2022 Coverage: Inside Reddit’s Explorer-themed Cannes Lions Activation. Cannes 2022 Photo Tour: Brand Activations on the Croisette. Reels SuperStudio. Photo credit: Luke Hayes.

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2022 Education Advertising Transportation 246

Event Marketer

AUGUST 1, 2022

True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. More Cannes Coverage: Cannes 2022 Photo Tour: Brand Activations on the Croisette. That said, let’s embark on an adventure, shall we?

Advertising 246

Advertising 2022 Fashion 2017 246

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. The post Five Ways to Leverage the Cameo Platform to Personalize Engagement appeared first on Event Marketer. UPGRADE ONLINE SHOPPING. View this post on Instagram.

Retail 296

Retail Social Media 2022 2021 296

Event Marketer

OCTOBER 11, 2021

The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. The two discussed YouTube’s pivot into digital events and how hyper-personalization continues to guide strategy for 2022.

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Marketing 2021 Global Events Technology 246

Event Marketer

JUNE 13, 2022

The main attraction was a realistic tree stump installation developed as an homage to Paul Mitchell’s commitment to planting one million trees by the end of 2022 in partnership with Reforest’Action.

Sustainability 287

Sustainability Transportation 2022 Education 287

Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more.

Wireless 333

Wireless Trade Shows Automotive 2030 333

Event Industry News

JANUARY 22, 2019

That collecting valuable event data , integrating it with other sources, and using the data to deliver high-value, personalised event experiences is critical. When asked the question: “What do you see as the biggest trend(s) in events this year, particularly in relation to event technology?”

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Event Technology Technology 2019 Consulting 111

Planning Pod

OCTOBER 4, 2023

With event attendee expectations shifting, event organizers are on the lookout for fresh ways to create memorable experiences—and that’s where event technology can be a game-changer. Here’s everything you need to know about event technology solutions to leave a lasting impression on your attendees.

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Event Technology Technology Social Media Tech 88

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. 5) Social Media Marketing World.

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Social Media 2021 Trade Shows Events 279

Event Industry News

MAY 3, 2019

That collecting valuable event data , integrating it with other sources, and using the data to deliver high-value, personalised event experiences is critical. When asked the question: “What do you see as the biggest trend(s) in events this year, particularly in relation to event technology?”

Event Technology 111

Event Technology Technology 2019 Consulting 111

Event Industry News

MAY 17, 2022

Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn launched Informa’s sales marketing team, modernizing demand generation. The people.

Event Technology 59

Event Technology Technology 2022 Sponsorships 59

Endless Events

NOVEMBER 15, 2022

More than simply stretching our pre-existing 2022 budgets thin might be required in this climate. The Annual ICE Report estimates that event-related costs will increase by 83%. It’s also a sign of a returned confidence in event planning. Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020.

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2023 Food and Beverage 2022 Negotiating 122

Event Marketer

DECEMBER 18, 2023

Smith—White sat down with us to recap AfroTech’s recent event programs and discuss the brand’s strategies for growing its experiences and reaching new audiences in the coming year. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

Tech 304

Tech 2023 Conference 2024 304

Eventtia

APRIL 1, 2022

Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.

Event Marketing 62

Event Marketing Marketing 2022 Social Media 62

SpotMe Blog

JUNE 28, 2023

“This native Swoogo + SpotMe integration is yet another investment in our joint customers to ensure they get the best experience out of both platforms – all in a way that has a real meaning for the event professionals who are making magic happen and bringing people together.” “By For more information about Swoogo, visit [link].

Event Management 147

Event Management Management Event Apps 2015 147

Socio Events

SEPTEMBER 28, 2022

How event technology evolves to create a seamless experience. Keaton Watson: I’m most excited to see a recovery from some of the inflation challenges that we’re seeing in the industry, which is causing really budget-conscious efforts around the organization of events.

2022 97

2022 Social Media Sponsorships Events 97

Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled.

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2023 Trade Shows Sustainability Education 246

Expo Pass

MARCH 23, 2022

But with all the new event technologies out there, what’s really the best way to connect with new leads? How can exhibitors market themselves so they have the most impact at the event? It’s also a great place to store event content after the event is over. This way your event is top of mind year-round!

Advertising 158

Advertising Event Marketing 2022 Marketing 158

Event Industry News

DECEMBER 21, 2022

Greengage Solutions has linked up with some of the top UK sustainable event venues and hotels to share their most successful initiatives from 2022. The working group of ECOsmart Platinum accredited venues meets quarterly to examine some of the key challenges relating to sustainability in the hospitality industry.

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Sustainability 2022 Hotels Venues 81