Remove 2022 Remove Event Marketing Remove Global Events
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Corporate travel policies may start including air emissions tracking.

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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Winners Unveiled: The 2022 Ex Awards.

Marketing 360
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emc3 launches new events marketing community with dining experience in Boston

Prestige Events Magazine

Award-winning global events agency, emc3, hosted an intimate dining experience for marketing and events professionals at Zuma Boston, located in the Back Bay neighbourhood of the city in September to celebrate the launch of their new online community.

Marketing 147
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Live from Chicago: Inside the 19th Annual Experiential Marketing Summit

Event Marketer

The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. The two discussed YouTube’s pivot into digital events and how hyper-personalization continues to guide strategy for 2022.

Marketing 246
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Nine Ways to Make First-time Conference Attendees Feel at Home

Event Marketer

On the other hand, Cisco Live has always attracted a large portion of newcomers, but when the event strategy needed to shift post-pandemic, the team did some experimenting to zero-in on who they were. When that felt too confined, Cisco reidentified the cohort as early in career and found more success.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled.

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