Event Marketer

DECEMBER 13, 2021

Ally strategically built anticipation and buzz around the program as the day progressed without revealing who was behind the generous donations to ensure that, in the moment, the activation didn’t feel like a marketing push. Based on its initial success, Ally says it’s likely to scale the program in other markets in 2022.

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Venues Social Media Financial 2022 330

Event Marketer

FEBRUARY 14, 2022

Leading up to the chocolate box activations, Godiva teased their geographic locations on social media. for example, Godiva’s market share and sales distribution grew, and consumption increased by 31 percent, year over year. Agencies: Department of Wonder (experiential); Lippe Taylor (social, digital, p.r.). In the U.S.,

Retail 333

Retail Social Media 2022 2021 333

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketer

NOVEMBER 8, 2021

8, 2022, the David Bowie Estate is hosting a free “Bowie 75” pop-up experience in New York City and London. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

Apparel 310

Apparel 2022 Fashion Social Media 310

Attendease

NOVEMBER 18, 2021

Partners will feel more motivated to promote the event knowing they are offering a benefit to their audience, while also strengthening the relationship with you. Provide them with assets to share on social media to easily help with the job. Pricing Virtual Events. Marketing channels.

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2022 Social Media Advertising Financial 195

Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

Social Media 296

Social Media 2024 2022 Entertainment 296

Event Marketer

MARCH 20, 2023

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

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Retail Social Media Apparel 2022 246

Expo Pass

SEPTEMBER 27, 2021

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? Also how are organizers innovating and getting creative to sell events right now?

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Event Marketing Marketing Trade Shows Social Media 158

Event Marketer

JANUARY 22, 2024

To engage fans who couldn’t make it to the IRL experiences, “Love Life Date Night” offered a virtual component where couples could participate at home by creating food and cocktail recipes featured across BLK and partnering restaurant social media channels. Treat consumers to sweet samples. Agency: 160over90. The motivation?

Food and Beverage 287

Food and Beverage Social Media 2022 Negotiating 287

Socio Events

SEPTEMBER 22, 2022

Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. But successful event marketing isn’t always simple or easy. That’s what an event marketing plan is all about. The good news?

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Event Marketing Marketing 2022 Social Media 98

SpotMe Blog

APRIL 28, 2022

Top 10 Hybrid Event Management Companies of 2022. The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. BCD Meetings & Events.

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2022 Event Management Management Social Media 147

Event Marketer

DECEMBER 20, 2021

In addition to platforms like The Tailgate Tour, Ellsworth says the brand is focused on innovative, digital-first experiences and small, curated events, which she says are working well now in post-pandemic times. The post Prebiotic Soda Poppi’s Unexpected Target Strategy Sparkles in Pandemic Times appeared first on Event Marketer.

Fashion 287

Fashion Social Media 2022 2020 287

SpotMe Blog

JULY 25, 2021

INBOUND 2021 will be a fully virtual event, but it’s highly likely that their 2022 event will resume its hybrid status. #5) 5) Social Media Marketing World. Social Media Marketing World follows a four-leveled audience tier to attract more visitors. 6) LiveWorx. 6) LiveWorx.

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Social Media 2021 Trade Shows Events 279

Nunify

JANUARY 4, 2022

Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 99% companies consider webinars critical to their marketing plan ( Statista , 2022).

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Event Marketing Marketing 2021 2022 124

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.

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Social Media Marketing Advertising Events 78

Event Marketer

JANUARY 2, 2024

Here, we look at three farmers market event strategies designed to support consumers on their journey toward wellness. The feedback we received from influencers is great because in their mind now, the last thing they think of is, ‘I’ve been to this amazing Origins event, and they let me try the product.’

Marketing 309

Marketing Education Social Media 2022 309

Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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2022 Speakers Social Media Marketing 148

Endless Events

SEPTEMBER 9, 2022

What’s next for the future of event marketing? In today’s episode, Will Curran and Nick Borrelli talk about what’s in the future for event marketing. on the horizon, the internet is changing, and marketing for events must keep up. What’s the Role of a Movement in Event Marketing? With Web 3.0

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Event Marketing Marketing Social Media Events 133

Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. F X NETWORKS.

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2022 Entertainment Tech 2001 340

Event Marketer

DECEMBER 1, 2021

And while the personal appeal is evident, event marketers are beginning to capitalize on the platform for its variety of uses on-site at events. Those interested in participating can visit Coke’s holiday microsite to enter for a chance to win a custom message, sent at random, which is shareable via social media or text message.

Retail 296

Retail Social Media 2022 2021 296

PCMA Convene

DECEMBER 7, 2021

With all the disruptions caused by COVID-19, the transition from 2021 to 2022 will be challenging. Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

Smart Meetings

OCTOBER 18, 2023

Two years ago, as reported in the “2022 Global Meetings and Events Forecast,” less than one-third of respondents said their organizations had basic meeting policies in place, such as F&B suppliers. Lead generation, attendee satisfaction and social media interest follow in order of importance.

2024 246

2024 2023 Social Media Meetings 246

Event Marketer

JUNE 27, 2023

.” — Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons With Formula 1’s recent explosion in the U.S., One of those brands is Hendrick’s Gin, having returned to activate at the Miami Grand Prix, May 5-7, after a first go-around at the inaugural race in 2022. “We who would go, what kind of crowd there would be.

2022 246

2022 Sports Social Media Entertainment 246

Event Marketer

FEBRUARY 19, 2024

Industry DEI&B efforts are losing ground, with the report revealing that “real-time diversity for 88 client-side marketer member companies declined modestly” last year. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2022 to 30.8 population.

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Sponsorships Wireless 2024 Advertising 287

Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next.

Sponsorships 263

Sponsorships Sports Social Media Contracts 263

Event Marketer

JULY 13, 2023

The booth merged physical and digital, leveraging a branded 360-degree “beautycam” and large screens displaying social media posts featuring #Beautycon. The team purposefully chose easily buildable and transportable design elements since this is a traveling event ( Agency: Mark Stephens Agency).

2023 246

2023 Social Media 2022 Transportation 246

Endless Events

MAY 12, 2022

As things currently stand in the events industry, we’re planning events in 2022 as if the COVID-19 pandemic never existed. In-person events are back in all their glory. And to the Event Brew hosts, they often look identical to 2019. She notes that, indeed, some events look a lot like 2019 in 2022.

2019 128

2019 2022 2020 Trade Shows 128

Event Marketer

OCTOBER 3, 2022

Ultimately, the brand distributed more than 30,000 samples over the course of the festival, and racked up 300,000 organic impressions on social media in addition to experiencing a 66-percent spike in visitors surrounding its channels. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site.

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2030 Sponsorships 2007 Fashion 310

Event Marketer

MAY 5, 2022

More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. Of course, it wouldn’t be EMS without ample time to hang out, raise a glass, make new connections and get a taste of the latest event tools and technologies, and there were plenty of chances to do just that. The experiences we create today are going to shape the future.”.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Eventmobi

SEPTEMBER 21, 2023

And nowadays, events and experiences are more popular than ever! Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2C marketers organized in person events in 2022 In 2022 , 33.5 This is a great experiential marketing option if you sell physical products.

Marketing 195

Marketing B2C Ecommerce Social Media 195

Event Marketer

DECEMBER 19, 2022

“On the flip side, New York City, where we get a lot of visitation from already—it’s our top flight market—there’s a ton of room still left to grow because of the sheer volume of individuals who live in New York. … We consider them to be very high-value customers.”. Agency: Engage and Resonate. Photo credit: Engage and Resonate.

Tourism 246

Tourism Food and Beverage Social Media Advertising 246

Event Marketer

APRIL 17, 2023

More From Paramount+: Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms Year in Weird: A Roundup of Some of 2022’s Most Bizarre Brand Experiences The “Ink Master” tattoo shop corner offered temporary airbrushed tatts. Agency: 15|40 Productions.

Sports 246

Sports 2023 Social Media 2022 246

Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. When the campaign wrapped, tails were wagging across the board. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Marketer

AUGUST 29, 2022

Honda is inviting TikTok influencers to attend each show on the 2022 Civic Tour, headlined by The Future X. The 2022 Honda Civic Tour Presents The Future X is a seven-city U.S. The post Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration appeared first on Event Marketer. Next stop, Chicago!

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2022 Advertising 2023 Travel 246

Event Marketer

SEPTEMBER 25, 2023

The industry shift is driving brands like BÉIS, a d-to-c brand popular on social media, to create moments for fans to get their hands on its collections of suitcases, backpacks and totes they see in their feeds every day.

Hotels 304

Hotels Travel Airlines Fashion 304

Event Marketer

DECEMBER 18, 2023

Smith—White sat down with us to recap AfroTech’s recent event programs and discuss the brand’s strategies for growing its experiences and reaching new audiences in the coming year. Simone White, SVP-AfroTech and Live Events at Blavity Inc. left) Event Marketer: You just hosted AfroTech Conference last month.

Tech 304

Tech 2023 Conference 2024 304

EventMB

MAY 22, 2022

If you’ve never been, look for pics on social media or ask the event planners what’s been done in the past. Bonus tip: adding spotlights from the upper-level rigging or snapping pics and sharing them to social media can help build buzz. Increase Social Conversion with a Social Media Display Wall.

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