Event Marketer

FEBRUARY 20, 2024

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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Attendease

NOVEMBER 18, 2021

You could have people deciding to turn up last minute, and this could help you fill up your event. However, you might want to charge slightly more at the door to encourage people to buy well before the event. . Marketing channels. As for marketing, you should explore the different channels you’d like to market through.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

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Event Marketer

FEBRUARY 22, 2022

18-20 at the Las Vegas Convention Center, the 47 th annual show, put on by Informa Markets, drew nearly 37,000 attendees, including 1,100 exhibitors. And tapping into renewable energy sources was just one of the tactics that contributed to a more environmentally-friendly event. Require Online Registration.

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Event Marketer

MAY 9, 2022

The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Rounding out the brand’s presence was a whimsical food trailer that served up vegan bites, like a 100 percent plant-based tiramisu. Agency: Duncan Channon.

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Event Marketer

DECEMBER 12, 2022

In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. Zappos Gets Weird with Bay to Breakers Title Sponsorship. Oh yes, Paramount doubled down on the weird in 2022. Erik Davis (@ErikDavis) September 24, 2022. And we’re here for it. PARAMOUNT PICTURES. The results were indeed creepy.

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Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. And we’re going to be supporting this with additional field marketing initiatives.” Liquid I.V. s senior brand director, told EM ahead of the race.

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Event Marketer

APRIL 18, 2022

The event, a component of the brand’s programming March 11-13, took place at the local Banger’s Sausage House and Beer Garden, which was transformed to look like one of the show’s popular small-town destinations, the Department of Motor Vehicles. Greeting consumers at the door was a 20-foot-tall statue of Bob as his character in the series.

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GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. .

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Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Yahoo Sports (@YahooSports) February 20, 2022. As the fifth-largest company in the U.S.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. The majority are in-market, 12-month intenders to buy.” . 12-21, 2022.

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Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. A presence that is “felt.”.

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Event Marketer

SEPTEMBER 11, 2023

.” –Ryan Keen, Senior Marketing Manager, Coca-Cola Sips & Sounds was designed to provide “different types of value” for multiple aspects of Coca-Cola’s business. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

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Event Marketer

JANUARY 20, 2023

But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. USAA brought that back for them.

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Attendease

NOVEMBER 18, 2021

You could have people deciding to turn up last minute, and this could help you fill up your event. However, you might want to charge slightly more at the door to encourage people to buy well before the event. Marketing channels. As for marketing, you should explore the different channels you’d like to market through.

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Nunify

JANUARY 4, 2022

Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). 63% marketing leaders say they plan to conduct “the same number or more” virtual events in 2022. 99% companies consider webinars critical to their marketing plan ( Statista , 2022).

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Event Marketer

NOVEMBER 7, 2022

To boot, BravoCon sponsorships quadrupled for 2022, with 60 booths on-site and nine major sponsor activations for fans to engage with. More From Bravo’s Event Portfolio: How the First-Ever BravoCon Engaged 10,000 Pop Culture Superfans. Bravoholics are a very unique people, and they’re wonderful and open.

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. Mark your calendars for the 2023 Experiential Marketing Summit, May 9-11, at Caesars Palace Las Vegas.

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Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. F X NETWORKS.

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Event Marketer

FEBRUARY 13, 2023

They’re even creating entire festivals around the concept (hello, sponsorship opportunity). But other brands are jumping on board to cater to sober-curious attendees, too, whether on their own or through partnerships with alcohol-free event platforms like Absence of Proof and Zero Proofed.

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Event Marketer

FEBRUARY 5, 2024

More cold-weather strategies: Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains Five Steal-worthy Ideas for Cold Weather Outdoor Activations Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour The village features multiple branded trailers. Agency: In-house by POWDR, Park City, UT.

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Event Marketer

MARCH 27, 2023

As the Official Hotel of the NFL, Courtyard by Marriott planted the seeds for its sixth annual Super Bowl Sleepover activation early this time around, with an eye toward delivering more one-of-a-kind experiences to more football-loving Marriott Bonvoy members and fans throughout the 2022-23 season.

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Event Marketer

DECEMBER 19, 2022

But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. Agency : The Social Standard, influencer marketing). The post Season’s Greetings: Inside Six Experiential Holiday Campaigns appeared first on Event Marketer.

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Event Marketer

MAY 16, 2022

Pizza Hut (@pizzahut) April 2, 2022. The post Pizza Hut Soothes Gen Z Stress with a ‘Struggle Bus’ Mobile Tour appeared first on Event Marketer. But it’s no match for our pizza. All aboard the #PizzaHutStruggleBus pic.twitter.com/jbUk06p5yS.

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Event Marketer

JULY 26, 2024

Some 24 brands activated at the experience, up from 14 in 2023 and just six in 2022, the New York Times reported. BANK As presenting sponsor of WNBA Live since its inception in Chicago in 2022, WNBA Changemaker and Official Bank of the WNBA, U.S. Bank fan fest at the Phoenix Convention Center. Agency: NRG) U.S.

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SpotMe Blog

JULY 25, 2021

This is particularly helpful for business owners who want to share important information with their teams after attending the event. INBOUND 2021 will be a fully virtual event, but it’s highly likely that their 2022 event will resume its hybrid status. #5) 5) Social Media Marketing World. 6) LiveWorx.

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Event Marketer

FEBRUARY 14, 2022

Groupon (@Groupon) February 13, 2022. With its new all-electric 2022 F-150 Lightning model as the centerpiece, Ford illustrated how all of a sports fan’s tailgating needs can be powered by the electric truck (think: everything from a TV and audio system, to an electric grill and gaming system). The brand’s one-day event on Feb.

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Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

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EventMB

MAY 22, 2022

Focusing on décor and high rises, this booth uses the branded arches as both a sponsorship opportunity and a way of attracting attention on the exhibition floor. Trade show booths and stands are becoming more creative and if you’re an event marketer you need to get inspired to give the best return on investment.

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Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people. Reddiquette at its finest.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? for different sponsors. It’s a win-win!

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Event Marketer

SEPTEMBER 5, 2024

In 2022, Coachella’s return from the pandemic saw both festival weekends sell out in four hours. Ahead of the opening weekend of the 2024 Coachella Valley Music and Arts Festival, ticket sales were slower than usual, with Billboard reporting that the festival had only sold approximately 80 percent of the available 250,000 tickets.

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PCMA Convene

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Don’t let perfect be the enemy of good.

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Socio Events

SEPTEMBER 28, 2022

You can go back to your sponsors and say something like ‘500 attendees clicked and interacted with your virtual sponsorship booth.’ ’ This is also a great way to get sponsors for your next event. ” Looking for more information on event metrics and ROI? .”

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Eventtia

APRIL 1, 2022

Ticketing has always been a core aspect of any event marketing strategy, but in a hybrid event, setting up the right ticket prices can be even more challenging since, again, you are dealing with two different audiences. Have a Well-Designed and Functional Event Page. your speaker).

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