Eventtia

JANUARY 15, 2025

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Event Marketer

FEBRUARY 22, 2024

And amid it all, sustainability watchdogs are championing corporate policies that are focused on monitoring their organizations’ overall business travel emissions. Tip: AI may help event marketers better predict their own attendees’ budgetary needs and help plan or adjust event program schedules accordingly.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Winners Unveiled: The 2022 Ex Awards.

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Event Marketer

JUNE 13, 2022

Ulta’s annual Beauty Field Leadership Conference presents sponsors with a prime opportunity to get their products in front of more than 2,000 general managers, field leadership teams and business partners, and Paul Mitchell arrived at this year’s event, April 27-30, in San Antonio, Texas, prepared to grow partnerships—and trees.

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Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. . 12-21, 2022.

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Endless Events

FEBRUARY 22, 2022

This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing.

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Event Marketer

MAY 9, 2024

“This multiyear partnership is much larger than a collaboration; it’s a really high-reach, high-impact cultural tentpole event that amplifies our brand in a very highly emerging white space.” And we’re going to be supporting this with additional field marketing initiatives.” For the 2023 “Real People. Real Flavor.

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Event Marketer

SEPTEMBER 11, 2023

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Also worth noting: Sustainability was a component of the strategy, and attendees were incentivized to recycle at designated stations.

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. The winter-friendly monthlong installation was located beneath one of the country’s busiest highways at The Bentway and was open rain, snow or shine, seven days a week, right in the middle of the 2022-2023 NBA season.

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SpotMe Blog

APRIL 28, 2022

Learn more about 10 hybrid event management companies that will help get your next event from development and execution, to completion. Top 10 Hybrid Event Management Companies of 2022. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Event management.

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Event Marketer

JANUARY 18, 2022

It was a far cry from the 171,000 who showed up in 2020, making it a disappointing turn of events for a show that tends to serve as an industry health-check. Some 2,300 companies arrived at CES 2022 in person to showcase the latest in digital health, food tech, automotive, NFTs, gaming, smart homes and more. Agency: NParallel).

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Prestige Events Magazine

MAY 6, 2022

A group of major event brands, led by ICE (In-house Corporate Events), is calling for event industry input into the continued development of an event sustainability measurement tool that will be free of charge and applicable for every event. The data will also be attributed on an event-by-event basis.

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Event Marketer

JULY 10, 2023

Following the event, Ashley donated all the furniture back to the Santa Monica Pier for the pier to use in future activations as a sustainable solution and to ensure less waste, according to the brand. and country artist Cole Swindell in Nashville.

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Event Industry News

DECEMBER 21, 2022

Greengage Solutions has linked up with some of the top UK sustainable event venues and hotels to share their most successful initiatives from 2022. The working group of ECOsmart Platinum accredited venues meets quarterly to examine some of the key challenges relating to sustainability in the hospitality industry.

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Event Marketer

OCTOBER 11, 2021

The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer. The two discussed YouTube’s pivot into digital events and how hyper-personalization continues to guide strategy for 2022.

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Event Marketer

JANUARY 3, 2023

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience. Filling Staffing Gaps.

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Eventsforce

DECEMBER 7, 2021

After the initial blow of the Covid-19 pandemic, there is little doubt that 2021 continued to disrupt the world of meetings and events. But what is likely to happen in 2022? And what should you, as an event professional, be considering for your plans next year? Related: 10 critical steps to successful hybrid events.

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EventMB

MAY 22, 2022

Embrace Sustainability: Use Recycled and Recyclable Materials. Take the Green Challenge with a Sustainable Booth. Other businesses are doing what SCIB is doing by using fully sustainable and reusable stand materials. Fully sustainable exhibition stand at #IMEX18. IMEX_Group #Sustainability pic.twitter.com/AzZocT4HY9.

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Smart Meetings

AUGUST 23, 2023

– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We I planned an event with (computer scientist) Ray Kurzweil to talk about what is now AI in 2016,” she recalled. “We

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Event Industry News

DECEMBER 6, 2022

You might think that, in 2022, shouting about your sustainability credentials as loud as you possibly can is a no-brainer. Power consumption is a huge factor in measuring the sustainability of any event. Is your event powered by generators? Sustainability doesn’t happen overnight, it’s a process.

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Event Marketer

JANUARY 16, 2023

In addition to the future-focused theme of Reddit’s activation, sustainability played a large role in its build and operation, including eliminating extra plastic packaging, using QR codes instead of paper handouts, serving water in reusable glassware and offering biodegradable tea bags. Agency: Giant Spoon. Photo credit: Reddit.

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Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. Mark your calendars for the 2023 Experiential Marketing Summit, May 9-11, at Caesars Palace Las Vegas.

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SpotMe Blog

OCTOBER 27, 2022

The popularity of hybrid events has steadily increased over the past few years. In 2022, 71% of organizations with 5000+ employees had hybrid events in their portfolio ( Markletic ). And it’s an event industry trend that’s expected to grow in 2023. Event marketers have realized this.

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Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

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Event Industry News

DECEMBER 22, 2022

At the end of 2021, we set the goal of becoming net-zero from 2022 onward. This journey of decarbonizing our company expanded into our new company vision – “decarbonizing the event industry” based on our mutual belief that we can change the world by taking action. We are proud that our efforts have been recognized […].

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Event Marketer

NOVEMBER 8, 2021

In the Sunroom, attendees could explore Sephora’s most notable clean and sustainable products with more than 20 brand tutorials and pre-recorded routines to click through in a lush, garden-like environment. We’re very proud at what we were able to accomplish virtually and are already planning SEPHORiA 2022,” says Biancamano.

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Event Marketer

OCTOBER 4, 2023

We hopped on a call with Nicole Rogers, executive vp and chief sales officer for San Francisco Travel, the City and County of San Francisco’s official destination marketing organization, for a lengthy conversation about the realities the city is facing, the event business, and how the city is working to keep events and event attendees safe.

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Event Industry News

JULY 19, 2023

mci group publishes 2022 sustainability report. In 2022 the group helped raise nearly €3.5m for charity, launched 80 client projects about sustainability or with an integrated sustainability approach and organised 3 Net Zero carbon events.

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Event Industry News

MARCH 7, 2023

As part of Evolution Dome’s ongoing commitment to sustainable events, the inflatable structures specialist has announced an investment of £30k towards the development of its solar and storage capabilities – expanding upon previous developments.

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Event Marketer

JANUARY 2, 2024

consumer EV sales expected to have hit a record high by the end of 2023—a 35-percent increase from 2022, according to the International Energy Agency. fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too.

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Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people. Reddiquette at its finest.

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Prestige Events Magazine

NOVEMBER 21, 2022

After a tumultuous 2022, you’d be forgiven for hoping for a more settled climate next year. Recognised schemes such as Green Key, Green Tourism Standard, Green Meetings from Green Tourism and ECOsmart enable venues to demonstrate, measure and – crucially – build on their commitment to sustainability. www.venuedirectory.com.

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Event Marketer

JUNE 21, 2023

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.

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Event Marketer

JUNE 21, 2023

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world.

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Prestige Events Magazine

DECEMBER 5, 2022

I’m keen to evaluate what lessons can be learned as a result of the pandemic, what areas we should be focusing on most heavily and what the future of events holds for a startup like us. Improving event sustainability is still a top priority. For the events industry, it’s no different.

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Prestige Events Magazine

MAY 4, 2022

As an agency of experienced event producers, storytellers, marketers, designers and strategists, emc3 are dedicated to producing game-changing experiences powered by strategy, content and creativity, underpinned by their commitment to a sustainable future for events. I couldn’t be prouder of the team right now.

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Event Marketer

MAY 4, 2023

He also delves into The EXPERIENCE by Dell Technologies and how this year’s activation was reimagined as a two-day content-focused program and optimized in a new space to keep up with changing consumer habits and engage with “high-authority” influencers—leading to nearly double the reach and engagement from 2022. Let us know.

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