Remove 2022 Remove Event Technology Remove Marketing
article thumbnail

New Year, New Approach: Four Ways AT&T is Upgrading its Event Marketing Tactics in 2022

Event Marketer

The new year offers organizations a chance to reset and reevaluate, and AT&T has wasted no time in reshaping its approach to experiential marketing to meet the needs of the modern COVID-era consumer. Following are Ward’s tips and insights on winning consumers’ hearts and minds in 2022. Brands must offer choice.

2022 348
article thumbnail

Full Coverage of the 2022 Ex Awards: 90 Campaigns to Inspire Your H2 Strategies

Event Marketer

The year’s best experiential marketing campaigns. The new era of experiential requires marketers to challenge industry norms and shed patterns and processes that no longer serve changed audiences in a changed world. Congratulations to all of the 2022 Ex Awards honorees. Cheers to 20 years, and 20 more.

2022 304
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Prioritizes Interactive Exhibits Over Stage Time at its 2022 NewFronts Event

Event Marketer

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

2022 352
article thumbnail

Scavenger Hunts, Mobile, Metaverse: Event Trends for 2022

Event Marketer

Inspired by the classic drive-in movie experience, drive-into events often involve live actors playing beloved characters, jaw-dropping a/v and special effects and sets that transport audiences to another world—while they sit safely in their vehicles with windows up.

2022 287
article thumbnail

Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards.

Marketing 348
article thumbnail

Full Coverage: The 2022 Experience Design & Technology Awards

Event Marketer

Our recognition of the best use of design and technology in experiential marketing. After all, it’s been a year of increasing events for the experiential industry, with event marketers reporting their portfolios are on the rise and on the path back to pre-pandemic levels. Really tired. You earned it.

2022 263
article thumbnail

Brandt & Will’s Event Technology Trends 2022

Endless Events

Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.

2022 127