EventMB

DECEMBER 19, 2021

Learn the golden rules that will set your webinars apart from the competition in 2022. Webinars are an effective marketing tool typically used to share knowledge, engage with existing and future customers, and position your organization or brand […].

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Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report.

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Event Marketer

OCTOBER 11, 2021

Technology as an equalizer. These were among the key themes that emerged during the 19 th annual Experiential Marketing Summit, Oct. The show opened with a fireside chat between Soo Young Kim, head of global programs and experiences at YouTube, and Jessica Heasley, group editor and publisher at Event Marketer.

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EventMB

FEBRUARY 28, 2022

With executives projecting that the first quarter of 2022 will bring a downturn, are their forecasts of an eventual return to long-term growth convincing? The post ON24 Beats Revenue Estimates But Projects Market Slowdown by Angela Tupper appeared first on [link].

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Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. International Hotel Technology Forum 2022.

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Event Marketer

JUNE 23, 2022

And with the 10th anniversary of League of Legends in 2019, Riot Games announced it would expand the IP into a new market—entertainment—by working with Fortiche Production to combine the rich lore of League with a new animated Netflix series, “Arcane.” More Ex Awards Coverage: Winners Unveiled: The 2022 Ex Awards.

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Endless Events

JANUARY 19, 2022

Now that the celebratory dust has settled, it’s a great time to check out 2022 event trends. What’s the best way to plan hybrid events? What technology solutions should we pay attention to? These topics present some of the biggest pain points for event planners. Working In The Events Industry In 2022.

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Smart Meetings

MARCH 14, 2023

Event technology company Cvent announced that after going public for a second time in 2021 through a special acquisition at a valuation of $5.3 Since its founding in 1999, Cvent has helped manage more than 5 million events, and lists over 302,000 hotels and venues as of Dec. The highly anticipated deal represents an $8.50

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Event Industry News

NOVEMBER 26, 2021

Leading event technology specialist, Evessio has announced a new partnership with Diversity Ally to provide its awards software for the inaugural Diversity in Events Awards 2022. Ashanti Bentil-Dhue Gabrielle Austen-Browne.

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SpotMe Blog

APRIL 28, 2022

Learn more about 10 hybrid event management companies that will help get your next event from development and execution, to completion. Top 10 Hybrid Event Management Companies of 2022. When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Detroit, MI.

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Event Marketer

NOVEMBER 8, 2021

Stand Together, a philanthropic organization focused on immigration awareness, is taking its “Common Ground” cause marketing installation on tour. More Cause Marketing Strategies: Pin It: Pinterest Inspires Wellness With Digital Program, Pop-Up. Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative.

Food and Beverage 338

Food and Beverage 2022 2019 Marketing 338

Event Marketer

DECEMBER 13, 2021

But for automotive event marketers, it’s an opportunity to reevaluate how and when they capture consumers and, most importantly, where. . Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. . 12-21, 2022.

Automotive 296

Automotive 2022 2020 Sponsorships 296

Expo Pass

JANUARY 26, 2022

This year is looking to be jam-packed with live events, all-new event technologies, and more ways to meet and connect than ever before. We’re talking about anything from technology woes to keeping up with health and safety guidelines to maybe even not knowing which direction to go in for your event. New skills?

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Expo Pass

JANUARY 4, 2023

2022 was the catalyst for bigger and better in-person events this year. . Keep reading for our most popular articles of 2022. Our fan favorite article in 2022 was the top 5 things to stop doing in meetings (and what to do instead): Please stop using these phrases in meetings. . All the Expo fan favs!

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Endless Events

JANUARY 10, 2022

It’s 2022! And what better way to kick off a new year than with an event tech predictions episode? As our most loyal listeners know, Will and Brandt love to make educated guesses about the events industry. Event Tech Predictions For 2022: A Note On The Pandemic. Can you believe it? Brandt goes first.

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Event Industry News

JANUARY 12, 2022

A new research report released by Splash , an event marketing technology company, reveals how event professionals, event attendees, and companies are adapting to disruptions caused by the ongoing pandemic, navigating new challenges, and preparing for a changed meetings and events industry in 2022.

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Smart Meetings

OCTOBER 12, 2022

JT Long (@SmartMtgsJT) October 11, 2022. JT Long (@SmartMtgsJT) October 12, 2022. Events Industry Council (EIC) in partnership with its global EIC Equity Task Force, released the results of its 2022 Equity Benchmarking Study at an IMEX press conference. SmartMeetings (@SmartMeetings) October 11, 2022.

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Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Last year, the biggest and most-anticipated events either were cancelled, postponed, or transformed into a fully virtual experience. . 2022 Event Trends That Need to Be on Your Radar. Looking to host a sales kickoff online?

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Event Marketer

FEBRUARY 14, 2022

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. All episodes had Spanish-language versions to connect with Hispanic drivers, a key market for the automaker.

Sponsorships 330

Sponsorships 2022 2021 Marketing 330

Endless Events

AUGUST 8, 2022

While chatbots are helpful when engaging communities during events, they can also be an excellent tool if you want to implement the community model and engage your attendees all year. . Today, Will, Brandt, and Kyle discuss event chatbots in 2022 and the community model with chatbot expert Chuck Elias.

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2022 Social Media Events Technology 147

Event Marketer

MARCH 23, 2022

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. F X NETWORKS.

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Smart Meetings

AUGUST 30, 2024

The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists.

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Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

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Speakers Events Marketing Education 387

GEVME

APRIL 6, 2022

As many parts of the world now resume life like pre-pandemic times, event planners are again faced with the dilemma of whether to switch back to in-person events or continue with virtual. So should one consider a digital-first approach to hosting events in 2022 and beyond? We then document all our findings and feedback.”.

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Social Media 2022 Technology Events 296

Event Marketer

MARCH 14, 2022

Yahoo Sports (@YahooSports) February 20, 2022. One recent example: Yahoo Sports’ all-digital experience during New York Fashion Week, the “Maisie Wilen Fall-Winter 2022 Collection Holographic Experience Powered by Yahoo,” which offered a Gen Z target audience digital shopability through a multi-format campaign (live, social, virtual).

Sports 304

Sports Tech Sponsorships 2022 304

Event Marketer

FEBRUARY 7, 2022

The brand’s presence at the tentpole event has evolved from a tiny footprint located next to an e-cigarette booth in a small corner of the Las Vegas Convention Center, to a large, interactive space prominently positioned on the show floor. The post Five Ways Sleep Number Crushes Booth Engagement at CES appeared first on Event Marketer.

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Event Industry News

DECEMBER 22, 2022

At the end of 2021, we set the goal of becoming net-zero from 2022 onward. This journey of decarbonizing our company expanded into our new company vision – “decarbonizing the event industry” based on our mutual belief that we can change the world by taking action. We are proud that our efforts have been recognized […].

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2022 Event Technology Sustainability Technology 83

EventMB

MAY 26, 2022

May 26, 2022. May 17, 2022. London and New York-based event tech company Glisser raised $4.9 March 29, 2022. Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. March 15, 2022.

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Event Tech Tech 2021 2022 209

Event Marketer

AUGUST 5, 2022

Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential. We’ve had some pretty big changes over the last year,” Julie Hogan, Meta’s vp-global experiential and industry marketing told EM as we explored the activation on the ground. Reels SuperStudio.

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EventMB

JANUARY 10, 2022

Event tech investment records tumbled in 2021, with major players making moves while riding high from massive valuations. As the year went on, mergers and acquisitions started to consolidate the market, something we expect to see more of in 2022.

2021 214

2021 Event Tech Tech 2022 214

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.

Speakers 341

Speakers Events Marketing Education 341

Smart Meetings

AUGUST 21, 2023

Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.

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Meetings Speakers Financial 2022 246

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. It takes some extra planning and the right event technology to do the same in the virtual space. Marketing and sales events.

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Social Media 2021 Trade Shows Events 279

Eventscase Blog

DECEMBER 20, 2022

It’s a recap of all the things we’re thankful for—and an invitation for you to join us in reliving our best moments in 2022! Physical events are back. If there’s one thing that we should celebrate within the events industry this year, it would be the recovery of our sector from the pandemic. And this is what this post is about!

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PCMA Convene

JUNE 27, 2022

Attendees listen to a session during PCMA EduCon 2022 in early June. Members of PCMA’s Catalyst community discussed the challenges of attracting attendees to their events. I’d like to get feedback from others who have held a meeting this year, or are close to holding one, to see how your events are doing.

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2022 2021 Trade Shows Education 98

Smart Meetings

AUGUST 1, 2022

Former Aramark executive Cathy Schlosberg was named senior vice president of marketing in June of 2019 and former Enterprise Holdings Assistant Vice President of Global Travel and Meetings, Amanda Armstrong, took the role of senior vice president of brand and community engagement at Encore in January of 2022.

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