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Sponsorship: When Sundance Went All-digital Again, Acura Was Prepared for the Pivot

Event Marketer

With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, support emerging filmmakers and tell its own story at the same time. Then the Omicron variant came knocking, and Sundance, this year Jan. 20-30, once again went virtual.

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Full Coverage of the 2022 Ex Awards: 90 Campaigns to Inspire Your H2 Strategies

Event Marketer

The Ex Awards turned 20 this year, but it wasn’t the milestone that made the program shine a little brighter in 2022—it was the slate of thoughtful campaigns reflecting an industry that has adapted, experimented, reorganized, streamlined and hustled its way onto the other side of this pandemic with its roots intact.

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66 Creative Event Sponsorship Ideas to Help You Secure Your Ideal Sponsors

Eventmobi

Ever need help generating event sponsorship ideas? And having strong sponsor support can mean the difference between a good event and a great one. So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. You’re not alone!

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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Yahoo Sports (@YahooSports) February 20, 2022. As the fifth-largest company in the U.S.

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How Automotive Experiences are Catering to Shifting Consumer Trends

Event Marketer

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. . 12-21, 2022. DIRECT-TO-CONSUMER MINDSET.

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Live From Las Vegas: Inside the 20th Annual Experiential Marketing Summit

Event Marketer

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. The experiences we create today are going to shape the future.”.

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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. F X NETWORKS.

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