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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. percent in 2022 to 30.8 fest—until now, that is. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3

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Event Ticket Pricing Strategies [2022 Guide]

Attendease

Provide them with assets to share on social media to easily help with the job. Social media – Leverage your social media channels. Ask them to forward emails to their network and share posts on social media. Pricing Virtual Events. Sell out your events with Attendease.

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

Sponsorship brings revenue opportunities to associations worldwide, but navigating today’s challenges around successful events is complicated. Read on to explore the secrets of sponsorships that resonate — and the upsides of putting people before programming. Sponsorship should be a positive experience for all individuals involved.

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How adidas Leveraged its Men’s World Cup Sponsorship to Spotlight Female Athletes

Event Marketer

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. At the end of the competition’s knockout stages, however, adidas wiped the portraits clean and invited fans on social media to predict which soccer legends they would portray next.

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Sports Sponsorship Update, Part 2: How Brands are Driving Measurable Change for Women’s Sports

Event Marketer

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

In 2022, statistics show that virtual events still held a firm place in the industry. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities. If used correctly, social media can be a convenient asset to your event marketing strategy.