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Twitter Prioritizes Interactive Exhibits Over Stage Time at its 2022 NewFronts Event

Event Marketer

But for its in-person return to the IAB’s 2022 NewFronts in Manhattan on May 4, the brand didn’t want to rely on its pre-pandemic, stage-focused strategy to illustrate that value proposition to media buyers—so, it “dimensionalized” its approach, enveloping attendees at New York’s Pier 17 in an experiential journey through its timeline instead.

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From the Metaverse to NFTs: How Event Marketers Can Tap into the Power of Emerging Tech

Event Marketer

A staggering statistic to consider: By 2026, 25 percent of people will spend at least one hour a day in the metaverse for work, shopping, education and social or entertainment experiences, according to a 2022 Gartner report. This surge in mind-boggling tech seems to have happened overnight. IDENTIFY YOUR ‘WHY’. BE PURPOSEFUL.

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Year in Weird: A Roundup of Some of 2022’s Most Bizarre Brand Experiences

Event Marketer

In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. Pointing to items like robotic vacuums and self-driving cars, the brand ran with the idea that its fans developed today’s top tech to ensure they could still complete daily tasks with Cheetle on their fingers. And we’re here for it.

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The Evolution of Meetings: Lessons for Navigating a Hybrid Future

Smart Meetings

For sure, there are a significant percentage of meeting attendees that can’t wait to participate in person; but organizers and planners found out during the first several months of 2022 that a sizable audience of previous attendees were more than happy to participate virtually. And speaking of social media, don’t overlook this now-old friend.

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Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity

Event Marketer

And from March 11-20 after a three-year hiatus—the Texas-based event was canceled in 2020 and went all-digital in 2021—professionals from the tech, film, music and media industries gathered in person for the tentpole Q1 affair. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. F X NETWORKS.

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Top 10 Event Trends You Need to Know for 2022

SpotMe Blog

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

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11 Secrets for Successful Association Sponsorships in 2022

Eventmobi

To create benefits of value to sponsors that are also based on member needs, think about high-level recognition like co-branded content, joint social media campaigns, and consider involving sponsors in toolkits, focus groups, and roundtable meetings with the association’s staff and/or board. Collaborate on new initiatives.