Event Marketer

JUNE 22, 2022

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. For Biondo, the 2022 NCAA program, just as it has over the years, relies on collaboration across the marketing organization.

Sponsorships 246

Sponsorships 2022 Sports Marketing 246

Event Marketer

APRIL 3, 2023

It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as a leading partner of the 2022 FIFA Men’s World Cup, hosted Nov. What’s more, adidas is in the process of adjusting its sponsorship contracts to ensure men’s and women’s teams are compensated equally by the brand. 18 in Qatar.

Sponsorships 263

Sponsorships Sports Social Media Contracts 263

Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

Sponsorships 263

Sponsorships 2024 2023 Sports 263

Attendease

NOVEMBER 18, 2021

Advertising and sponsorships – Expand your reach through billboards, radio advertising, local press, social ads , and other paid advertising media, along with related channels like sponsorships. The post Event Ticket Pricing Strategies [2022 Guide] appeared first on Attendease. Sell out your events with Attendease.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Velvet Chainsaw

FEBRUARY 16, 2022

The Promenade, a hub experience at PCMA’s Convening Leaders 2022, in Las Vegas. Smart organizations have enlisted the help of their top sponsors to use engagement to best activate their sponsorship. While some of the elements in these areas can be costly to implement, they don’t have to break the budget.

Conference 487

Conference 2022 Sponsorships Tech 487

Event Marketer

NOVEMBER 22, 2022

SCOPE Art Show marked its 20 th anniversary during Miami Art Week last year, but for organizers of the international art fair, 2022 is when the real celebration will go down. SPONSORSHIP. The post Get a Sneak Peek of Installations and Activations Coming to the 2022 SCOPE Art Show appeared first on Event Marketer.

2022 246

2022 Sponsorships Fashion 2021 246

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Event Marketer

MAY 9, 2022

The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Rounding out the brand’s presence was a whimsical food trailer that served up vegan bites, like a 100 percent plant-based tiramisu. Agency: Duncan Channon.

2022 357

2022 Food and Beverage Apparel Fashion 357

Event Marketer

DECEMBER 12, 2022

In the meantime, steal some ideas from a collection of 2022’s most bizarre brand experiences. Zappos Gets Weird with Bay to Breakers Title Sponsorship. Oh yes, Paramount doubled down on the weird in 2022. Erik Davis (@ErikDavis) September 24, 2022. And we’re here for it. PARAMOUNT PICTURES. The results were indeed creepy.

2022 276

2022 Social Media Entertainment Tech 276

Event Marketer

FEBRUARY 22, 2022

And thanks to show partner HILTI’s renewable electricity sponsorship, WOC’s use of sustainable energy sources saved an estimated 204 tons of CO2e (or Carbon Dioxide Equivalent, the standard for measuring carbon footprints). More on Sustainability in Events: Subaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour.

Sustainability 345

Sustainability Sponsorships Trade Shows 2022 345

GEVME

JANUARY 4, 2022

When asked about the virtual events taking over the in-person ones, Sara Lieber, Event Marketing Manager at Drift said that ‘’While we are looking for the in-person events to be back in 2022, the virtual component is going to be there to reach larger audiences’’. . Flipping the coin, do attendees see the value of paying for an online event?

Sponsorships 317

Sponsorships 2022 2021 Events 317

Event Marketer

MAY 9, 2024

The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA.

Sponsorships 310

Sponsorships 2012 2023 2022 310

Event Marketer

MARCH 14, 2022

More Sports Sponsorship Content: American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star. Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year. Yahoo Sports (@YahooSports) February 20, 2022. As the fifth-largest company in the U.S.

Sports 304

Sports Tech Sponsorships 2022 304

Event Marketer

APRIL 18, 2022

More SXSW 2022 Coverage: Brands Celebrate the In-Person Return of SXSW with a Flurry of Experiential Activity. We use collaborations to strengthen Audible’s reputation as the home for premium audio storytelling,” says Katja Lindemann, director of brand activations and sponsorships at Audible. “By Agency : Civic Entertainment Group.

Sponsorships 334

Sponsorships 2022 Entertainment Speakers 334

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. A presence that is “felt.”.

2030 310

2030 Sponsorships 2007 Fashion 310

Velvet Chainsaw

FEBRUARY 8, 2021

The revenue needed from virtual registrants and sponsorship to break even may be difficult to predict and generate in the early going. Whether hybrid is self-funding or not, associations should strongly consider making portions of their annual conference available virtually through the end of 2022.

Conference 366

Conference Sponsorships Education 2022 366

Attendease

NOVEMBER 18, 2021

Advertising and sponsorships – Expand your reach through billboards, radio advertising, local press, social ads , and other paid advertising media, along with related channels like sponsorships. The post Event Ticket Pricing Strategies [2022 Guide] appeared first on Attendease. Sell out your events with Attendease.

2022 195

2022 Social Media Advertising Financial 195

Event Marketer

JANUARY 20, 2023

But the 2022 matchup on Dec. 10, at Lincoln Financial Field in South Philadelphia, provided USAA with a unique opportunity to dial up its sponsorship experience in conjunction with its 100th anniversary campaign. The “ticket” was significant in that in 2021, Army-Navy game tickets went entirely digital. USAA brought that back for them.

Sponsorships 246

Sponsorships Insurance 2009 2022 246

Prestige Events Magazine

OCTOBER 13, 2021

AOK Events’ research paper is based on feedback from a broad range of respondents with direct control of their company’s event budgets comprised of event & sponsorship, marketing & PR, procurement and learning and development departments. The question of what corporates are doing for Christmas remains a hot topic.

2022 240

2022 Sponsorships 2021 Hospitality 240

Event Marketer

SEPTEMBER 11, 2023

Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.

Food and Beverage 320

Food and Beverage Retail 2022 Sponsorships 320

Event Marketer

DECEMBER 13, 2021

More From the Auto Space: Inside Nissan’s Socially Distanced Drive-in Sponsorship at CHI-Together. Consumers in 20 cities were invited to test drive the new 2022 EQS Sedan while learning about electric vehicle technology, design, functionality and connectivity. . 12-21, 2022. DIRECT-TO-CONSUMER MINDSET. jimdonnellyphoto).

Automotive 296

Automotive 2022 2020 Sponsorships 296

Prestige Events Magazine

JULY 20, 2021

Shortlist announced February 2022. Live Awards Ceremony April 2022. If you are Interested in sponsorship or partnership opportunities email team@diversityally.co.uk. These awards will be an opportunity for the industry to support and learn from each other and feel inspired to continue working towards more DEI in our industry”.

2022 147

2022 2021 Sponsorships Consulting 147

Attendease

SEPTEMBER 6, 2023

In 2022, statistics show that virtual events still held a firm place in the industry. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities. Prominently display perks and offers like exclusive access or discounts to encourage sign-ups.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Expo Pass

FEBRUARY 16, 2022

So to keep you up to speed, these are our top 5 event safety updates of 2022 (so far). CES 2022 supplied each attendee with two rapid tests when they received their badge. Rapid testing, combined with shorter periods of quarantine and isolation, should give attendees more freedom to attend in-person and hybrid events in 2022.

2022 146

2022 Hospitality 2021 Sponsorships 146

webMOBI

JULY 4, 2022

Event sponsorship is a powerful marketing tool that can help promote your brand and attract new customers. There are many important steps you should consider when planning an event sponsorship, including planning in advance and designating the right partners, building a budget, and managing expectations.

Sponsorships 98

Sponsorships 2022 Management Marketing 98

Expo Pass

MARCH 9, 2022

Planning a successful in-person event in 2022 will require a few extra ground rules. Try reaching out to a rapid test provider for sponsorship. How to create better virtual events in 2022? Event management trends in 2022 will be all about making event experiences easier and more convenient in every way.

2022 145

2022 Sponsorships Consulting Events 145

Event Marketer

NOVEMBER 7, 2022

To boot, BravoCon sponsorships quadrupled for 2022, with 60 booths on-site and nine major sponsor activations for fans to engage with. Big sponsorship moments delivered by a curated selection of brands were on tap, too, including an activation by Lay’s, one of BravoCon’s three presenting sponsors.

Sponsorships 263

Sponsorships 2019 2022 Marketing 263

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

Event Marketer

MARCH 23, 2022

In addition to taking place as usual in downtown Austin, a virtual edition of SXSW 2022 was offered to expand the globally-recognized event’s reach. And at SXSW 2022, the substance was again fuel for an out-of-box experiential program. The brand even went so far as to commission Cheetle-infused art at Art Basel Miami last December.

2022 340

2022 Entertainment Tech 2001 340

Velvet Chainsaw

FEBRUARY 27, 2023

exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment. Some of our clients are experiencing up to 30% increase in prices over 2022. Some key takeaways: Due to increased logistics expenses (material handling, labor, utilities, etc.),

2023 221

2023 Food and Beverage 2022 Transportation 221

Smart Meetings

DECEMBER 22, 2021

Our wish for 2022 is that all virtual events incorporate a little more “wow.” Winners from all four years were invited to the exclusive reunion and asked to share their advice for their 2022 selves. What does sponsorship look like? These two creative programs could be a roadmap for doing just that. What will the journey entail?

Meetings 264

Meetings 2022 Tech Sponsorships 264

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. More EMS Coverage: Winners Unveiled: The 2022 Ex Awards. The experiences we create today are going to shape the future.”.

Marketing 348

Marketing Food and Beverage Sponsorships Tech 348

Smart Meetings

SEPTEMBER 9, 2021

Now, here you are in 2021 adding another cog in the wheel as you are tasked with writing a blended RFP for your upcoming event that will most likely include a hybrid plan for 2022. You can sell double the sponsorships if you have an exhibit hall and multiple break-out components. So, what do you need to know and include?

Sponsorships 264

Sponsorships 2019 2020 Tech 264

Smart Meetings

SEPTEMBER 1, 2023

Read More : Weaponization of Travel: Navigating Cultural Obstacle Courses Not long thereafter, they cofounded SocialOffset—the prototype launched at ASAE Annual Meeting in August 2022 and the pilot soft launch was this past January—a nonprofit that provides a socially conscious alternative to event and destination boycotts.

Travel 262

Travel Sponsorships Financial 2022 262

Event Marketer

FEBRUARY 13, 2023

They’re even creating entire festivals around the concept (hello, sponsorship opportunity). The 2022 event included performances from the likes of Bruno Mars and Wiz Khalifa, along with yoga classes, interactive art installations, staff contests and talent shows, beach games and a roller skating rink.

Food and Beverage 330

Food and Beverage Sponsorships Events Consulting 330