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Hosting different types of networking events benefits not just your attendees but also your organization! In fact, networking is one of the biggest reasons members join organizations! According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field.
“But the overarching goal is that the conference has historically set the tech and business news agenda for the rest of the year, so it’s about sparking conversations that drive headlines, both for our sites and beyond our sites… It’s going deeper into those topics and looking at it as an opportunity for live journalism.”
But what about conferences, networking events, and beyond? And it will only improve, with an industry forecast of 11% growth annually between 2019 and 2023. In addition to your event purpose, plan events around the mark you want to leave on your community (whatever community might mean for your event).
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