Event Marketer

JULY 10, 2023

” -Damien Baines, Global Experiential Lead, Meta The centerpiece of Meta’s activation at the 2023 Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year.

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2023 Education Fashion Advertising 246

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media 2023 Speakers Marketing 91

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. While many of these trends started in 2023, they’re set to take on greater significance in the coming year. Ethical marketing. Social media has created more than selfies.

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2024 Event Marketing Marketing Social Media 158

Event Marketer

JULY 3, 2023

Speaking of magic—75 percent of surveyed attendees reported an increased intent to spend with Reddit in 2023 as a result of their CES experience. But as a digital platform looking to demonstrate its positioning as a trailblazer, Reddit also needed to incorporate technology into its event strategy. Reddiquette at its finest.

2023 246

2023 Fashion Advertising Sponsorships 246

Event Marketer

AUGUST 14, 2024

Agency: IHEARTCOMIX) At SXSW 2023, a group of 20 nuns dressed in blue habits were spotted by festivalgoers at Austin hotspots and local businesses. Those who came across the nuns were encouraged to post photos on social media for a chance to win prizes. Stunts appeared first on Event Marketer. Deliciously cheesy.

Social Media 290

Social Media Entertainment 2023 Marketing 290

Eventmobi

JUNE 4, 2024

Additionally, when association staff members respond to questions about the event, have them put your logo in their email signatures to instill trust that the responses are from real people at your organization. Social media. Ensure your association’s visuals and messaging shine on every social media platform.

Social Media 301

Social Media Advertising Events 2023 301

Event Marketer

JULY 25, 2024

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. Over the years, the experience has grown to encompass more than 17 individual events at Ernest N. But the music is and has been but one piece of the Essence Fest landscape.

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2023 Social Media 2024 Entertainment 306

Event Marketer

OCTOBER 31, 2023

Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees, including the Chase Lounge, an indoor hospitality area for Chase customers with tournament tickets, and the outdoor Chase Terrace, introduced last year. 22 to Sept.

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Sponsorships Food and Beverage 2023 Sports 321

Smart Meetings

MAY 8, 2023

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. Of course, not everyone in a given age range will react identically to an event marketing message.

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Meetings B2B Social Media 2023 264

Event Marketer

FEBRUARY 19, 2024

Industry DEI&B efforts are losing ground, with the report revealing that “real-time diversity for 88 client-side marketer member companies declined modestly” last year. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2023—and is significantly below the 42.2

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Event Marketer

DECEMBER 18, 2023

More Like This: Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman Essence Fest 2023: Inside its Top 10 Experiential Activations Simone White, svp-AfroTech and live events, leads these experiences’ operations, production and programming. Simone White, SVP-AfroTech and Live Events at Blavity Inc.

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Tech 2023 Conference 2024 306

Event Marketer

JUNE 20, 2023

KEY FEATURES: BlueJeans is the only virtual events platform to offer Dolby voice audio, scalability for up to 150,000 registered attendees, interactive audience engagement features, and an easy-to-use producer’s dashboard to brand broadcasts to mimic TV broadcasts without any extra equipment or an AV team.

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2023 Social Media Marketing Event Marketing 130

Event Marketer

DECEMBER 20, 2023

What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships. Such innovative couplings create unforgettable moments, setting the stage for viral traction and delivering unquantifiable value.

Entertainment 130

Entertainment 2023 Sponsorships Sports 130

Attendease

FEBRUARY 20, 2019

Social media is by no means less important now than it was in 2016, but what’s interesting to see is the way its usage continues to evolve within the events and meetings industry. For instance, Crain’s New York reports that “One exciting development is platforms like Instagram are being used to sell and distribute tickets".

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2019 Event Planning 2016 2018 375

Event Marketer

AUGUST 22, 2024

The one-day-only event invited locals and tourists to learn about dermatologist-approved cleansing habits and its products through lab demonstrations with L’Oréal scientists and larger-than-life skin -stallations. Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social.

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Advertising Education Entertainment Social Media 286

Event Marketer

APRIL 17, 2023

–James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail. Paramount+ employed social media and digital marketing tactics to get the word out about The Lodge, as well as joined with SXSW as an official event partner.

Sports 246

Sports 2023 Social Media 2022 246

Event Marketer

JANUARY 8, 2024

They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

Automotive 309

Automotive Trade Shows Social Media Tourism 309

Event Marketer

JULY 3, 2024

There were also branded, social media-friendly spaces for photo moments, as well as a coffee bar serving refreshments. Then in the evening, the activation was abuzz with various client and partner events, and culminated in a late-night party featuring a performance by The Chainsmokers.

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2024 Advertising 2023 Consulting 289

Event Marketer

DECEMBER 19, 2022

While “Party on the Pier” is an annual legacy event in L.A. that the community looks forward to, Molenda says, social media plays a big role in spreading the word. This year’s event brought together more than 1,500 attendees. Buzzing with Family Fun and Celebrities appeared first on Event Marketer.

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Hospitality Social Media 2023 2019 246

Event Marketer

MAY 5, 2022

Kaplan also shared lessons learned from his more than 15 years at one of the most iconic brands on the planet, from the importance of delivering cultural impact to why earned and social media are “must-haves.”. Here’s to another 20 years of marketing magic.

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Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

JULY 3, 2024

FROM THE VIDCON ARCHIVES: VidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults MEEMEOWS BY APHMAU By far the busiest booth at VidCon 2024 was the MeeMeows carnival booth.

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2024 2010 Social Media Transportation 290

Event Marketer

APRIL 10, 2023

And therein lies a spectacular opportunity for sponsors to fill an obvious white space with both on-site activations and social and digital extensions. They’ve had to really work through social media to get the content that they were looking for because they can’t find women’s sports in mainstream media,” says Giordano.

Sports 246

Sports Sponsorships 2023 Social Media 246

Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. When the campaign wrapped, tails were wagging across the board. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

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Event Marketing Marketing Trade Shows Social Media 92

Event Marketer

MARCH 27, 2023

So to encourage fans to follow their passion for the sport while exploring new places, the brand launched a social media contest that tasked them with describing the lengths—and travel destinations—to which they would go to see their favorite team play via TikTok, Instagram or Twitter.

Sports 246

Sports Sponsorships Retail Social Media 246

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

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2023 Food and Beverage Fashion Social Media 121

SpotMe Blog

JULY 21, 2023

The best options are all-in-one solutions that provide the features you need for seamless event organization. #1 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

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2023 B2B Events Management 130

Event Marketer

AUGUST 29, 2022

in a live mixed reality broadcast on an XR stage, the brand is writing a new chapter for the tour that combines the best of the virtual and in-person worlds to help promote its 2023 Civic Type R among young multicultural audiences. The 2022 Honda Civic Tour Presents The Future X is a seven-city U.S. New York @The Future X is on the move!

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2022 Advertising 2023 Travel 246

EventMB

OCTOBER 13, 2022

Skift Take: With competition for in-person events increasing, it's never been more vital to get your marketing campaign right. One surefire way to amplify your event buzz is by choosing a trending destination, such as Phoenix — soon to be host of the 2023 Super Bowl.

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2023 Marketing Meetings Social Media 202

Event Marketer

DECEMBER 12, 2022

Evidently, the propensity for brands to let their freak flags fly—and invite consumers to do the same—will carry into 2023. The complimentary, limited-capacity experience even included a special appearance by the Fancy Feast kitty herself—social media gold for cat lovers. Home, sweet home. And we’re here for it. Agency: BMF).

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2022 Social Media Entertainment Tech 278

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

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Event Marketing 2023 Marketing Social Media 52

Eventtia

NOVEMBER 12, 2024

Disclaimer: This analysis is based on information available from company websites, as well as ratings from Capterra and G2 as of October 2023. We recommend conducting your own thorough research before selecting the best event management software for your needs. Event Calendar : Manage multiple events with ease.

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2024 Social Media Trade Shows B2B 62

Socio Events

NOVEMBER 9, 2022

At this point, you’ll likely open registration and start marketing your event on social media and other channels. During months five to six, create an event marketing strategy and an event website where your registration page will live. Pro tip: Start marketing early. Ready to get started?

Event Planning 96

Event Planning 2023 Sponsorships Insurance 96

Attendease

NOVEMBER 30, 2023

Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix. Below are 25 cutting-edge event promotion ideas to inspire you and captivate your target audience.

Social Media 195

Social Media Food and Beverage Sustainability Technology 195

Socio Events

MARCH 15, 2023

In addition, an efficient event management platform equipped with all the necessary tools is crucial to ensure the success of the event, whether it is virtual, in-person, or hybrid. With 2023 promising more exciting and informative events for attendees, it’s time to gather inspiration from these corporate event planning tips.

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Corporate Events Event Planning 2023 Social Media 83

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketing Marketing Social Media Trade Shows 62

Prestige Events Magazine

AUGUST 29, 2023

million users in 2023 , and ongoing popularity of YouTube, which is the second most viewed website in the world to see that consumers actively seek out video content. This presents a wealth of opportunities for event marketers, and not only as the experience unfolds, but before and after the fact too.

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Social Media 2023 2020 Education 130