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As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App

Event Marketer

19 if the law that bans the social media app in the U.S. The social media platform and its 170 million U.S. TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 (Photo credit: @nyc_ferry/TikTok) TikTok is set to go dark on Jan. billion to the U.S.

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Essence Fest 2023: Inside its Top 10 Experiential Activations

Event Marketer

The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. Here, we bring you a tour of top experiences from Essence Fest 2023.

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13 corporate event trends that will make your events stand out in 2023

SpotMe Blog

Corporate event trends have changed rapidly in recent years. And with 2023 just around the corner, you need to be ready for what’s in store. There’s so much at stake when you host an event. So it’s important to keep up with new corporate event industry trends to make your events more successful than ever. .

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Amex GBT Showcases 2024 Forecast at IMEX America 2023

Smart Meetings

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Lead generation, attendee satisfaction and social media interest follow in order of importance.

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How Peacock Promoted its new AI Drama at SXSW 2023 with Nuns and an Interactive Quest

Event Marketer

“Also, in a sort of more traditional marketing sense, it was about getting people to come to us. Photo credit: Rebecca Brenneman/Peacock The post How Peacock Promoted its new AI Drama at SXSW 2023 with Nuns and an Interactive Quest appeared first on Event Marketer.

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Meta Zeroes in on Attendee Feedback, Mix-and-Match Interactives at VidCon 2023

Event Marketer

.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. It was super fun and translated really well on social media post-event. Agency: MKG.

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Event Marketing Strategies and Ideas: The 2023 Guide

Eventtia

In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. What Is Event Marketing?