Event Marketer

DECEMBER 11, 2023

The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones. Another Bud Light sponsorship that made headlines was the “World’s Largest Tailgate” hosted in partnership with the Kansas City Chiefs.

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Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Endless Events

FEBRUARY 14, 2023

2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?

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Event Marketer

OCTOBER 2, 2023

So as Coke headed into the 2023 MLS All-Star Week with its third annual “Beats, Cleats & Eats” activation, the brand had its sights set on building on its “legacy” within the sport by both connecting with diehard supporters and inviting casual fans into the fold. Agency: 160over90.

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Expo Pass

JANUARY 3, 2024

2023 has come to an end, and that means taking time to reflect on the year’s wins, challenges, highlights, and personal victories. For us at Expo Pass, it means looking back at the top event planning articles in 2023. This conference is a great way to broaden your event planning horizons. But it’s true!

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 96

Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

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2023 Sponsorships Marketing Technology 96

Socio Events

NOVEMBER 9, 2022

Before moving forward, it’s best to have a complete budget you can use to estimate potential ROI from ticket sales and sponsorships. First, estimate the cost of your event. Then, using this information, establish an event budget. Also, think about sponsorships. Secure sponsorships. Execute a marketing plan.

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Nunify

JANUARY 19, 2023

The best way to showcase that value proposition is by creating a sponsorship package. A sponsorship package lets you differentiate from your competition, showcase the ROI from your event, and attract your dream sponsors. Table of contents Introduction Table of contents What are sponsorship packages? You get money.

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Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.

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Event Marketer

MAY 9, 2024

The brand also sponsored the event’s selfie cam and posted up billboards around the Miami area. The activation marked the brand’s first sponsorship in the professional racing world. For the 2023 “Real People. And we’re going to be supporting this with additional field marketing initiatives.” Liquid I.V. Real Flavor.

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Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? What are your points of difference? We go above and beyond.

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Event Marketer

AUGUST 14, 2023

.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Our goal is to be connected to creators, the ones we have relationships with and the ones who are not that close to our platforms.

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Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

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Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people. Reddiquette at its finest.

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Event Marketer

FEBRUARY 13, 2023

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate.

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Nunify

DECEMBER 10, 2022

But there is a solution — Event sponsorships. Sponsors fund your events, offer in-kind benefits such as food, prizes, and host activities to engage your audience. But, to get the sponsorship, there is a lot you need to learn, and we will help you with that. What is event sponsorship? Table of contents.

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Socio Events

JANUARY 11, 2023

We’re excited to announce that Webex Events is ranked #2 in the Event Management Platform category in G2’s 2023 Winter Grid reports. G2 Grid® for Event Management Platforms. Webex Events solidifies its position as an all-in-one event management solution. Mobile Event Apps. Event Marketing.

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Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide.

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Event Marketer

SEPTEMBER 4, 2024

EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug. Throughout US Open Fan Week (Aug.

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Event Marketer

MARCH 7, 2024

(Agency: 160over90) We spoke with Tonia Constable, vp-global marketing partnerships: sports, entertainment and brands at Marriott International, who offered insight into the brand’s activations across the NFL season, recent Super Bowl experiences and its growing year-round portfolio of partnerships with Formula 1, college sports and soccer leagues.

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Event Industry News

JUNE 13, 2023

Kathryn Frankson is the Global Director of Marketing at Money20/20, the disruptive leader in fintech events. After 48 straight quarters selling exhibition space and custom event sponsorships, Kathryn held a 15 year tenure with event juggernauts UBM and Informa as Director of Event Marketing.

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Nunify

DECEMBER 29, 2022

Your sponsorship pitch is getting lost in the pool of thousands of requests. Your target sponsor is already overloaded, and if your pitch seems like the rest, you won’t get that sponsorship. This is possible by creating event sponsorship levels, which we will cover in this article. What are event sponsorship levels?

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Event Marketer

OCTOBER 24, 2024

It’s been very public how much demand for music there has been,” says Ryan Djabbarah, global head of sponsorships, entertainment and experiential at Citi. “So So that, along with this card launch and a really exciting 2023 made us feel like we’re back in a big way. The music industry is back in a big way.

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ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

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Event Marketer

DECEMBER 20, 2023

into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships.

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Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Indeed, one size does not fit all, and activation strategies that are designed with a “marketing to the masses” mentality are falling short, marketers say.

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Event Marketer

NOVEMBER 6, 2023

The Black Magic Reimagined community, and the world at large, have experienced remarkable change in the last five years, so we caught up with Marty McDonald, founder at Boss Women Media Group, which established and operates the summit, for insights on how the team evolved the experience to make this year’s event the biggest and best yet.

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Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Now, grab your notebook and hit “Play.”

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Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Duncan offered insights on embracing the metaverse, and shared lessons learned on taking a hybrid approach to P&G’s Tokyo Olympics sponsorship. “We

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Socio Events

MARCH 27, 2023

Spread the word on social media A cornerstone of effective promotion in 2023, social media and event marketing cannot be without each other. And the good part is that you don’t need a ton of content to start sending tweets, posting on Instagram, or teasing the event on LinkedIn. Download the guide 11.

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Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

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Socio Events

FEBRUARY 16, 2023

After nearly three years of social distancing, face mask mandates, and other necessary safety measures, the in-person events industry is finally ready to make its big comeback in 2023. But before organizers jump back into the ebb and flow of event planning, it’s important to note industry changes that occurred over the past few years.

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Event Marketer

MARCH 15, 2023

Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. Agency: FCB New York.

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Socio Events

FEBRUARY 23, 2023

Webex Events partnered with Event Marketer on a State of the Events Industry Snapshot report , which revealed key learnings on how timelines, budgets, and expectations have shifted over the last few years. Based on the findings, lean into these opportunities to sharpen your event strategies.

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