Event Marketer

FEBRUARY 23, 2023

Let’s Grow at the 2023 Experiential Marketing Summit, May 9-11, in Las Vegas. The Experiential Marketing Summit, May 9-11 at Caesars Palace Las Vegas, marks its 21 st year with a three-day agenda designed to educate creators of the brand experience on what they can do now to prepare for what’s next.

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Event Marketer

FEBRUARY 26, 2025

Event Marketer’s 2025 B-to-B Dream has been unveiled. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get S**t Done, you know it has some serious momentum behind it. After studying p.r.,

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Event Marketer

DECEMBER 13, 2023

From dazzling takeovers and tours to live-wired exhibits and stage presentations, the winning programs represent outstanding use of experience design and innovative event technology across a wide variety of consumer-targeted and business-to-business event formats. Congratulations to all of the winners. We see you—and we want more.

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Event Marketer

JANUARY 17, 2023

Mastering the new event landscape requires recalibrating the role of content, aligning attendee expectations, leveraging design as an engagement tool and embracing an audience-specific mindset. The post THE EVENT STRATEGIST’S GUIDE TO 2023 EXPERIENCE PLANNING appeared first on Event Marketer.

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Event Marketer

NOVEMBER 13, 2023

The day opened with a summary of the 2023 Agency Business Outlook Report, which attendees received following the event. Throughout the day, agency leaders took the stage to discuss the future of experiential marketing agency offerings, while a panel of clients discussed their must-haves for long-term client-agency relationships.

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Prestige Events Magazine

OCTOBER 24, 2024

Launched to increase meeting and event bookings across its extensive UK portfolio, the campaign incentivised booking agents with unique prizes, and results have exceeded expectations. The campaign provided a significant boost to the post-pandemic recovery of the event sector. In total, Summer Pops generated an impressive £18.8

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Event Marketer

NOVEMBER 7, 2024

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023 , the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. It’s interesting because the U.S. Across the 3.41-mile

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Event Marketer

APRIL 18, 2023

From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Now, settle in and buckle up as we take you through our favorite activations from this year’s show.

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Event Marketer

APRIL 3, 2023

Brands engage attendees in innovative products and global mission statements amid botanical-rich environments E xploring the exhibit halls at CES 2023 , held Jan. Spotlight on the Circularity of Electronics At an event like CES, where countless new tech products are unveiled, the circular economy model comes to mind.

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Event Marketer

OCTOBER 27, 2023

More than 15,000 event professionals gathered at IMEX 2023 , Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living?

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Smart Meetings

DECEMBER 8, 2023

In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. We know attendees want the events they take part in to make a positive impact, and that they don’t want to contribute to excess carbon emissions. Articles, surveys and webinars, oh my!

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Event Marketer

MARCH 21, 2023

But for a brand like White Claw, which was “born out of culture,” according to Kevin Brady, vp-integrated marketing and creative, activating during the music festival portion was a no-brainer (G7 Entertainment Marketing handled). What are some marketing channels and tactics that are working for you?

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Event Marketer

NOVEMBER 14, 2023

Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct.

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Event Marketer

MAY 9, 2022

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

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Prestige Events Magazine

NOVEMBER 27, 2024

The Meetings Show , the UK’s leading event that brings together the world’s meetings and events community, is calling for innovators and industry experts to submit their game-changing ideas and insights for the 2025 show. Can you confidently talk about the future of event marketing?

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Conferences that Work

DECEMBER 18, 2023

I’m looking back on 2023. 2023 in review I slowed down in 2023. In 2023, in-person is back! But our industry still faces ongoing challenges, such as: high travel, F&B, and production costs; staffing shortages; tight client budgets; and the rise of last-minute event registrations. And, you know what?

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Smart Meetings

NOVEMBER 22, 2024

Considering Saudi Arabia for a future event? You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. An upcoming $156 million incentive program will debut in 2025 to support marquee events, and rapidly expanding infrastructure projects will provide improved access to travelers.

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Event Marketer

OCTOBER 11, 2023

Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. Anytime you put an eyepatch on something, people love it,” said Janna Ossinsky, marketing manager for Tura. Patches and custom t-shirts.

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Event Marketer

DECEMBER 17, 2024

In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. Just go for it, see what happens and let us know!

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Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. During the events SuperPipe competition, the AI tool was used to analyze video footage, and then provided its own score for each athlete. Well played. During X Games Aspen 2025 (Jan.

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Event Marketer

DECEMBER 15, 2023

Heading into one of the year’s biggest trade show seasons, kicking off with CES 2024, we round up experiential strategies from the exhibits we covered throughout 2023 to help inspire your builds, tactics and engagement strategies for trend-forward business audiences. 30 to Feb. 3, leaned into that narrative.

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Event Marketer

DECEMBER 15, 2022

Sustainability continues to be top of mind among today’s event marketers, as attendees and consumers, particularly millennials and Gen Z, increasingly keep tabs on how brands are showing up and acting eco-consciously. Her Purpose Net Zero tool helps event hosts measure, monitor and manage attendee travel emissions data.

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Event Marketer

APRIL 24, 2023

A Vimeo-branded colorblock archway welcomed marketers, filmmakers and creators into the space, which also included a photo op on a black-carpeted platform with a backdrop made up of Vimeo’s “V” logo and “Staff Pick” circles strung together and hung from a truss.

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Event Marketer

FEBRUARY 6, 2025

Experiential is a key component of the Daiya marketing playbook. The brand had previously popped up Slice Club in October 2023 at New York Citys Two Boots pizzeria that featured an expert Slice Consultant who unpacked attendees dietary quirks and kinks to help them reach plant-basedpizzapleasure. Lets dig in.

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Smart Meetings

JANUARY 24, 2025

In search of comfortable-yet-affordable accommodations for your next meeting or event? City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. just became easier.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Event Marketer

APRIL 24, 2023

Molly Spychalski, Head of Partnership Marketing at Postmates and Uber The Postmates ReTreat featured a footprint opposite the main stage and share-worthy touchpoints like a “donut tree.” We really tried to create that connective tissue between the two.” As a brand endemic to the L.A.

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Event Marketer

JANUARY 16, 2023

Culinary forecasts from the National Restaurant Association and McCormick are fresh out of the oven and chock-full of trends that could add some sizzle to event F&B in the year ahead. Together, their findings offer a broad overview of trends worth sinking your teeth into in 2023. Quirky Culinary Events. Charcuterie Boards.

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. First : “It’s still a seller’s market,” he said. The importance of bringing teams together is overwhelming.” Partnerships are critical.”

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Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Here, we round up the brands that have leveraged TikTok to draw in consumers, amplify their campaigns and showcase their events to a wider audiencebefore we potentially see the app go away for good. billion to the U.S.

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Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. There’s even a pre-event survey that helps the team accommodate last-minute requests, if at all possible.)

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Event Marketer

JULY 12, 2023

INSIDE THE BEST B-TO-B EVENTS YOU’VE NEVER HEARD OF The Hidden Gems awards program, recognizing small and mid-sized b-to-b events, returns amid a pivotal moment for the industry. CHECK OUT THE FULL COVERAGE The post Winners Announced: The 2023 B-to-B Hidden Gems appeared first on Event Marketer. Sparkle on.

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Event Marketer

MARCH 27, 2023

On top of that, we wanted to bring the show to the attendees of SXSW through this sort of irreverent and eye-catching guerrilla stunt,” says Jo Fox, svp-consumer and content marketing at Peacock. Also, in a sort of more traditional marketing sense, it was about getting people to come to us.

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Smart Meetings

JULY 27, 2023

At Connect 2023, Cvent showcased new features planners will love Opening the first day of Cvent Connect 2023 with a Broadway performance by experience company Broadway Plus was fitting. It will also integrate with marketing platforms and CRM systems to allow for better measurement of webinar success.

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Velvet Chainsaw

MARCH 15, 2023

According to a study by the World Scholarship Vault , event planner stress levels are hitting a new high — the third-most stressful job in the world for 2023. Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget.

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Event Marketer

JULY 13, 2023

The Essence portfolio of events and brands is growing, and so is the festival footprint Essence Fest 2023 organizers and exhibitors took design and engagement cues from the 50th anniversary of hip-hop. Here, we bring you a tour of top experiences from Essence Fest 2023.

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Event Marketer

JULY 31, 2023

Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70 th annual Cannes Lions International Festival of Creativity. So we cherry-picked some of the most intriguing experiential touchpoints and tactics from this year’s festival.

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