Attendease

DECEMBER 27, 2023

In 2023, the event industry underwent changes that revolved around sustainability, diversity, and inclusion. from 2023 to 2032. Effective Event Promotion Using Social Media Social media continues to be an indispensable tool in the promotion of events.

2024 370

2024 Event Planning Social Media 2023 370

Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

2023 246

2023 2015 Social Media 2019 246

Event Marketer

JULY 10, 2023

” -Damien Baines, Global Experiential Lead, Meta The centerpiece of Meta’s activation at the 2023 Cannes Lions International Festival of Creativity—where tens of thousands of executives gather to celebrate excellence in the marketing and advertising industries—was the creator-led Reels SuperStudio for the second consecutive year.

2023 246

2023 Education Fashion Advertising 246

Eventmobi

JUNE 4, 2024

Promotional Materials In addition to your association’s website, feature the above branding elements in all of your other event promotional materials, including: Email marketing. Social media. Ensure your association’s visuals and messaging shine on every social media platform. Direct mail.

Social Media 301

Social Media Advertising Events 2023 301

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media 2023 Speakers Marketing 91

Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. Reddit may operate on a “Karma” points system, but its marketing strategies are never left up to fate. And that’s key.”

2023 246

2023 Fashion Advertising Sponsorships 246

Event Marketer

AUGUST 14, 2024

It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Looking back on past viral entertainment marketing stunts, we round up ideas for creating head-turning experiences that prompt consumers to pull out their phones and ask, “Is this for real?” Deliciously cheesy.

Social Media 290

Social Media Entertainment 2023 Marketing 290

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. What Is Event Marketing? Event marketing can be B2C or B2B in nature. In B2B event marketing (i.e. In B2B event marketing (i.e.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. While many of these trends started in 2023, they’re set to take on greater significance in the coming year. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing.

2024 158

2024 Event Marketing Marketing Social Media 158

Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 percent in 2023—and is significantly below the 42.2

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Prestige Events Magazine

JUNE 24, 2024

Foxhills Club & Resort ’s marketing team of two walked away with the Hotel Marketing Association (HMA) ‘Marketing Team of the Year’ win at an exclusive ceremony in London on Tuesday night, hosted by HMA and the Hospitality Professionals Association (HOSPA). Josh said on the win: “It’s still sinking in!

Marketing 130

Marketing Social Media 2023 Hospitality 130

Smart Meetings

MAY 8, 2023

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. Of course, not everyone in a given age range will react identically to an event marketing message. And in fact, I would project that B2B is dead.

Meetings 264

Meetings B2B Social Media 2023 264

Smart Meetings

SEPTEMBER 13, 2023

15 th , 2023 marks Hispanic Heritage Month and brings more awareness to the importance of Diversity, Equity and Inclusion (DEI) while emphasizing that celebrating different cultures in the workplace and at your events is an asset. The MRN Agency proves diversity leads to success Sept. 15t h through Oct.

Social Media 245

Social Media 2023 Marketing Meetings 245

Event Marketer

AUGUST 22, 2024

While CeraVe gathered a lot of engagement from the 2023 pop-up, the team saw an opportunity for expansion to reach even more consumers in new markets, and thus, the idea for the East Coast tour was born. Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social.

Advertising 286

Advertising Education Entertainment Social Media 286

Smart Meetings

AUGUST 23, 2024

Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.

Hospitality 231

Hospitality 2003 Food and Beverage 2023 231

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. Social media is by no means less important now than it was in 2016, but what’s interesting to see is the way its usage continues to evolve within the events and meetings industry.

2019 375

2019 Event Planning 2016 2018 375

Event Marketer

JULY 3, 2024

And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking to the budget (this is an event hosted along the French Riviera, after all). Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded.

2024 289

2024 Advertising 2023 Consulting 289

Eventmobi

JANUARY 9, 2023

More than any other marketing channel, face-to-face experiences—whether in-person or via curated virtual meetups—will solidify a sense of community and help sustain them in the long run. Let your community members connect with each other on an exclusive professional network that includes: Virtual social events for remote teams.

2023 195

2023 Social Media Events Event Technology 195

Event Marketer

JUNE 20, 2023

Customers can also live stream their broadcasts to social media platforms or embed the feed into their website for a fully branded experience. BlueJeans event data can be integrated into marketing systems including Marketo and Salesforce to continue to nurture leads and grow their pipeline.

2023 130

2023 Social Media Marketing Event Marketing 130

Event Marketer

OCTOBER 31, 2023

Chase’s key objective for the 2023 US Open, which ran from Aug. Returning for 2023, the Chase Pass is a digital pass that consolidates all customer-exclusive benefits on-site under one umbrella. 22 to Sept. 10, was to take those spaces and evolve the experiences to bring more value to attending customers.

Sponsorships 321

Sponsorships Food and Beverage 2023 Sports 321

Event Marketer

DECEMBER 18, 2023

More Like This: Five Ways the Black Magic Reimagined Summit Met the Needs of the Modern Black Businesswoman Essence Fest 2023: Inside its Top 10 Experiential Activations Simone White, svp-AfroTech and live events, leads these experiences’ operations, production and programming. We also use the traditional marketing channels like social media.

Tech 306

Tech 2023 Conference 2024 306

Event Marketer

JULY 25, 2024

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. Beginning in 2023, the team brought to life properties across the Essence Ventures portfolio, which include communities like Afropunk and Beautycon. Morial Convention Center.

2023 306

2023 Social Media 2024 Entertainment 306

Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships. What are you most looking forward to in 2024?

Entertainment 130

Entertainment 2023 Sponsorships Sports 130

Prestige Events Magazine

FEBRUARY 8, 2023

The inaugural issue of Incentive Insights by Penguins features articles on a variety of subjects, such as the importance of reward and recognition today, how to make your incentive sustainable, top tips for a perfect incentive, and the hot destinations for 2023.

Social Media 243

Social Media Travel Sustainability 2023 243

Event Marketer

APRIL 17, 2023

James Stewart Cullen, VP-Global Brand Marketing, Paramount Streaming A pub inspired by “Star Trek: Picard” drew long lines of fans looking to snag a custom mule cocktail. Paramount+ employed social media and digital marketing tactics to get the word out about The Lodge, as well as joined with SXSW as an official event partner.

Sports 246

Sports 2023 Social Media 2022 246

Event Marketer

JANUARY 8, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes and hot topics in experiential marketing cover a Victorian-era peep show, interstellar invitations and the potential demise of Camp Jeep. They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.”

Automotive 309

Automotive Trade Shows Social Media Tourism 309

Eventmobi

JUNE 12, 2023

Try incorporating things like: Creative icebreakers Gamification challenges and leaderboards Experiential activations for hands-on engagement High-profile guest speakers Photobooths (and encouragement to post the photos on social media!) The post In Person Events: How to Plan for Success in 2023 appeared first on EventMobi.

2023 195

2023 Sponsorships Insurance Event Apps 195

Smart Meetings

SEPTEMBER 8, 2023

Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, social media and partnerships across their four brands.

Hotels 246

Hotels Hospitality Social Media 2023 246

The Castle Group

DECEMBER 5, 2023

In 2023, an estimated 4.9 billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below.

Social Media 52

Social Media 2023 2024 2022 52

Eventmobi

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Social Media 221

Social Media 2023 Management Advertising 221

Event Marketer

APRIL 10, 2023

And therein lies a spectacular opportunity for sponsors to fill an obvious white space with both on-site activations and social and digital extensions. They’ve had to really work through social media to get the content that they were looking for because they can’t find women’s sports in mainstream media,” says Giordano.

Sports 246

Sports Sponsorships 2023 Social Media 246

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach.

Marketing 147

Marketing Social Media Education Technology 147

Eventmobi

JUNE 21, 2023

Segmented email marketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data! Chat with Us The post The 23 Best Event Management Software for Nonprofits in 2023 appeared first on EventMobi.

Event Management 195

Event Management Management 2023 Event Apps 195

Event Marketer

DECEMBER 19, 2022

that the community looks forward to, Molenda says, social media plays a big role in spreading the word. For 2023’s event, she says the team will research new trends to keep “Party on the Pier,” which has been taking place for more than two decades, fresh and engaging, leaning into the storytelling to draw more support for the cause.

Hospitality 246

Hospitality Social Media 2023 2019 246

Event Marketer

MARCH 27, 2023

According to PetSmart’s research, more than one-third of pet parents are also major sports fans, so the brand left no stone unturned when it came to finding creative ways to engage with the crossover audience throughout the 2022-2023 NFL season. When the campaign wrapped, tails were wagging across the board. Agency: Activent.

Sponsorships 246

Sponsorships Retail Sports Social Media 246

SpotMe Blog

JUNE 16, 2023

The best HCP engagement solutions in 2023 will likely be those that leverage digital-first experiences to create more immersive, and customized interactions. Whether it’s through email marketing , social media, web portals, mobile apps or in-person events, these solutions help you connect with HCPs in a coordinated fashion.

2023 130

2023 Healthcare Education Event Tech 130

Event Marketer

JULY 3, 2024

FROM THE VIDCON ARCHIVES: VidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults MEEMEOWS BY APHMAU By far the busiest booth at VidCon 2024 was the MeeMeows carnival booth. The outside of the booth was called the “Sweet Co.

2024 290

2024 2010 Social Media Transportation 290