Event Marketer

FEBRUARY 20, 2024

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. Now, marketers are in the mix, too, taking over real estate on the promenade below the convention center where the meeting takes place. The key to sponsorship?

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Event Marketer

DECEMBER 11, 2023

Its mobile tour is rolling into sporting events in nine markets, with 14 “tentpole stops” and surprise mid-week jaunts also on the agenda. The program encompassed sponsorships of more than 50 college football teams, and on-site activations that spanned performances by top djs, photo moments, interactive games and a whole lot of cold ones.

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Sports Sponsorships Wireless 2023 299

Event Marketer

OCTOBER 2, 2023

Bria Washington, Manager-Sports Marketing, Coca-Cola During the two-day activation, Coke distributed 8,100 samples of products from across its portfolio. I didn’t want it to just be a solo JLab activation within a Coke footprint,” says Bria Washington, manager-sports marketing at Coca-Cola. “It Coca-Cola and the U.S.

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Sports Sponsorships Retail 2023 328

Event Marketer

APRIL 10, 2023

Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.

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Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

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Sports Sponsorships 2023 Social Media 246

Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketing Food and Beverage Sponsorships Tech 348

Event Marketer

JULY 20, 2023

Bill Moseley, Director of Sponsorships and Experiential Marketing, AT&T Filmmaker David Fortune was the winner of AT&T’s 2023 Untold Stories Pitch Competition. We doubled that live audience from about 125 to 250,” says Bill Moseley, director-sponsorships and experiential marketing at AT&T.

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2023 Sponsorships Marketing Technology 246

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

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Sponsorships 2023 Social Media Contracts 195

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B.

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2024 Marketing Food and Beverage Sponsorships 312

Event Marketer

JANUARY 27, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages. DEWALT BLASTS THROUGH A DRONE-ACTIVATED SPHERE TAKEOVER As far as coveted venues go, Sphere Las Vegas has been the industry darling since its launch in late 2023.

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2025 2023 Sports Marketing 277

Event Marketer

MAY 9, 2024

The activation marked the brand’s first sponsorship in the professional racing world. The sponsorship is part of a three-year experiential-fueled growth strategy that began in 2022 with the “Fuel your Play” brand campaign that came to life with a rollerblading and skateboarding “Hydrate and Skate” event in Santa Monica, CA. Liquid I.V.

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Event Marketer

MAY 23, 2024

As the Official Travel Partner of the 2024 New Orleans Jazz Fest, Expedia anchored its sponsorship of the event’s Cultural Exchange Pavilion with a larger-than-life yellow parasol art installation. We’re happy to report that we had double-digit growth in the market.”

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Sponsorships Travel 2024 2023 306

Event Marketer

AUGUST 14, 2023

They not only came and visited, but hung out because it was a fun and exciting place to grab a snack and interact with each other.” — Chris Watters, Head of Experiential Marketing, Americas, Meta Meta decorated the entrance to its Instagram Featured Creator Lounge with colorful props inspired by the ’90s and internet memes. Agency: MKG.

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Event Marketer

JULY 3, 2023

All Reddit had to do was convince marketing and advertising’s biggest players that tapping into its self-selecting audience could be their greatest weapon. As a Cannes first-timer, Reddit could have focused on the tactical aspects of its sponsorship experience, dubbed the “Explorers Club,” before tackling anything else. And that’s key.”

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2023 Fashion Advertising Sponsorships 246

Event Marketer

MARCH 3, 2025

The animated character has shown up on the worlds largest LED screen since the venue opened in 2023, and garnered plenty of fans along the way. It all started in 2023, when Lays had soccer legends show up at fans front doors looking for Lays and a place to watch the game, followed by an in-stadium stunt in 2024.

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Event Marketer

FEBRUARY 13, 2023

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Allstate’s title sponsorship is leveraged for both brand visibility and relationship-building with key constituents. Allstate Party at the Playoff, held this year Jan.

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Sponsorships Sports Transportation 2023 246

Event Marketer

DECEMBER 20, 2023

Ellison, Event Marketing Strategies Tell us about the history of your company. Founded in 1981, Event Marketing Strategies was ahead of the experiential marketing curve, considered an OG in this industry. What were some of the highlights from 2023? grand opening promotions “come register for a chance to win”.

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Event Marketer

JANUARY 14, 2025

Photo credit: Jeremy Cohen IKEAS SLEEPEASY Following its Art Week debut in 2023, IKEA returned to Miami Beach with a big, bold brand experience that was open to the public. The IKEA Sleepeasy served as a playful twist on the traditional speakeasy concept. Then on the morning of Dec.

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Food and Beverage 2024 Fashion Travel 299

Event Marketer

SEPTEMBER 4, 2024

EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug. Throughout US Open Fan Week (Aug.

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2024 Sponsorships Fashion Food and Beverage 298

Eventmobi

JUNE 12, 2023

Secure sponsors Securing sponsorships requires some thoughtful pre-planning. This process looks like creating a targeted sponsorship proposal, offering multiple sponsorship packages, and building the genuine connections that’ll make sponsors bite. Having a hybrid event strategy is what’ll satisfy both of these audiences.

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2023 Sponsorships Insurance Event Apps 195

Event Marketer

OCTOBER 16, 2023

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 billion mobile AR user devices worldwide.

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Fashion 2023 Sponsorships Technology 312

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

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Sponsorships Apparel Entertainment Transportation 325

Event Marketer

NOVEMBER 6, 2023

Events You Might Also Like: Essence Fest 2023: Inside its Top 10 Experiential Activations Q&A: How REVOLT is Leaning Further into Experiential with Upcoming REVOLT World ACTIONABLE INSIGHTS When the summit first launched, programming was more abstract, with a central focus on inspiring attendees. And that’s taking care of business.

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Event Marketer

MARCH 7, 2024

Tonia Constable, VP-Global Marketing Partnerships: Sports, Entertainment and Brands, Marriott International Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

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Sports 2024 Sponsorships Entertainment 312

Event Marketer

APRIL 10, 2023

But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Indeed, one size does not fit all, and activation strategies that are designed with a “marketing to the masses” mentality are falling short, marketers say.

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Sponsorships Sports Insurance Entertainment 130

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Sponsorships Retail Sports Social Media 246

Event Marketer

DECEMBER 20, 2023

I proudly stand at the forefront of experiential marketing with Interactive Entertainment Group. into our interactive gaming wall for its soccer sponsorship. What event type has seen the most growth in 2023? The most significant growth I’ve witnessed in 2023 is within sporting events, particularly through strategic sponsorships.

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Entertainment 2023 Sponsorships Sports 130

Prestige Events Magazine

DECEMBER 18, 2023

The Eastside Rooms’ cost of living impact survey reveals that 45% of associations/not for profits are seeing increased difficulty in securing sponsorship for their conferences and events. However, alongside the wider impact on organisers, the survey also explored challenges in sponsorship acquisition.

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Sponsorships Government 2023 Sustainability 113

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Hotels are raising rates for both leisure and group business as they are currently experiencing strong demand in many markets. in group hotel rates, with a 7.8%

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2023 Food and Beverage 2022 Transportation 221

Event Marketer

MARCH 15, 2023

Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. Agency: FCB New York.

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Sponsorships 2023 Hotels Marketing 246

Eventmobi

JANUARY 9, 2023

More than any other marketing channel, face-to-face experiences—whether in-person or via curated virtual meetups—will solidify a sense of community and help sustain them in the long run. TED Talks are a perfect example of an event brand that has built a robust market for on-demand video content, long after the live event is over.

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2023 Social Media Events Event Technology 195

Smart Meetings

DECEMBER 19, 2023

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience. Jack Macleod is president at 360 Live Media.

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Trade Shows 2024 Sustainability 2023 246

Event Marketer

DECEMBER 11, 2023

More Beauty Event Strategies: ‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show Benefit Cosmetics Shares 10 Tips for a Lucrative Influencer Event ACCESS TO CREATORS AND FOUNDERS Beauty buffs are seeking events that deliver access to creators and founders, like Plastique who led a masterclass at Beautycon 2023.

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2023 Financial Events Marketing 306

Endless Events

FEBRUARY 14, 2023

2023 is a squeaky, shiny new year that promises brands plenty of opportunities (and a few challenges). Event planners need to know what’s on the radar for 2023, but don’t worry; we’ve got you covered. Download the report now to see what you can expect for events in 2023. 2023 Event Trends Sneak Peek: What’s Inside?

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Event Marketer

MARCH 27, 2023

Entrants had multiple chances to win experiential prizes during the NFL season, from VIP tickets to the 2023 draft, to a “Fansgiving” dinner on the 50 yard line at MetLife Stadium, home of the New York Giants. The pièce de resistance, naturally, was the Super Bowl Sleepover experience.

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Sports Sponsorships Retail Social Media 246

Event Marketer

JULY 26, 2024

Some 24 brands activated at the experience, up from 14 in 2023 and just six in 2022, the New York Times reported. million viewers tuned in from afar, 300 percent more than the 2023 game, according to the league. And on top of more than 16,000 fans in attendance at the game, with Team WNBA taking on (and defeating) USA Basketball, 3.4

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Smart Meetings

MARCH 3, 2023

The latest Smart Meetings webinar explored Virginia Beach, and was led by Sally Noona, director of convention sales and marketing for Virginia Beach CVB, and Carey Goryl, CEO of the Association and Advancing Physician and Provider Recruitment (AAPPR), who shared tips from their experience planning an event in a second- or third-tier city.

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