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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore. To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship?

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The Brief: Weed Sponsorships and Predictive Palettes

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. fest—until now, that is. VERIZON KEEPS ITS STICK ON THE ICE Verizon, the Official 5G Network of the National Hockey League (NHL), on Feb.

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EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

Event Marketer

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Here, we break down 12 top takeaways, straight from the floor at EMS 2024. Alyson Griffin, head of marketing at State Farm, delivered the first EMS 2024 keynote.

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Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains

Event Marketer

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. From cozy chalets to themed soirees, here’s a taste of the action from Park City.

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Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas

Event Marketer

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. But applying these principles and practices within the event marketing function is often overlooked.

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“Did you know?” 2024: New Releases Eventscase

Eventscase Blog

”, we will delve into the new possibilities that our Digital Venue offers to improve the visibility of your sponsors. The Importance of Sponsorship Sponsorships are a mutually beneficial relationship. Recent data indicates that in 2023, banks and energy companies invested €60 million in music events in Spain alone.

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Live from SXSW 2024: Six Brands Catalyzing Connections in Austin

Event Marketer

For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. The three-floor venue was decked out with classic ski lodge décor, including faux snow scenes installed in the windows, fake snow-covered pine trees and brand ambassadors in parkas and winter hats.

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