2024 Global Events Marketing Trade Shows 
Event Marketer
MAY 13, 2024
If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Sustainability steps matter.
Event Marketer
FEBRUARY 22, 2024
The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. AI could help companies analyze T&E on a ‘much more granular level.’
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Event Marketer
JULY 11, 2024
Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show marketers. We asked our 2024 honorees for their takes on the future of events and trends to watch. Consider ditching swag. “We
Smart Meetings
MARCH 4, 2024
A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Go forth and flutter, celebrating excellence wherever you see it. It is what Marin would have wanted.
Event Marketer
JANUARY 19, 2024
Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our
Event Marketer
JANUARY 16, 2024
Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Send us a note.
Eventscase Blog
APRIL 4, 2024
In our dynamic events industry, staying ahead of emerging trends is crucial for success. As we delve into 2024, this whitepaper explores the transformative forces influencing event planning, execution, and experience. Experiential marketing is also on the rise, enabling brands to connect with attendees in meaningful ways.
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