Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why.

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Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. Agencies: Inspira Marketing, strategy and activation; Hunter, p.r.) –R.B. More on Festival Sponsorship: How American Weed Co.’s

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Event Marketer

APRIL 24, 2024

The year’s best experiential marketing campaigns The editors of Event Marketer announce the winners of the 22nd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. The post Winners Unveiled: The 2024 Ex Awards appeared first on Event Marketer.

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Event Industry News

APRIL 15, 2024

The Association of Event Organisers (AEO) is thrilled to announce the launch of its inaugural event, the “AEO Marketing Social,” scheduled to take place on 21st May 2024, at Informa Markets’ London office.

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Event Marketer

MARCH 15, 2024

“We have been really pushing toward owning not just a bathroom category with Poo~Pourri, but the rebranding of us being ~Pourri, which is a household name for any product that can touch odors… Then on top of that, we had an opportunity with Rolling Stone to partner together with SXSW to make this a really experiential marketing year for us.

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Event Marketer

APRIL 25, 2024

The post EMS 2024 Day Two Recap appeared first on Event Marketer.

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Skiddle

MAY 16, 2024

We’re going to cover that today, giving you an insight into how The Promotion Centre helped the Highest Point team set up tickets, how our social media and content team helped to generate excitement around the festival and how our marketing tools made sure this wouldn’t be an event to miss.

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Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? When we look into the future of advertising, customers are getting harder and harder to find in the context that’s most relevant to them,” says Emma Rathe, head of event marketing at Reddit.

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TicketBud

JANUARY 11, 2024

A trifecta of event trends in 2024 shows promise in creating innovative, immersive, and inclusive events that drive engagement and align with evolving societal values. In-person events require a significant amount of time, energy, and finances that account for 58% of B2B marketing budgets.

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Event Marketer

FEBRUARY 15, 2024

According to the National Restaurant Association’s 2024 “ What’s Hot Culinary Forecast ,” social media is influencing how consumers cook, eat and interact with restaurants. Event menus could become key talking points in marketing campaigns as well. If it feels like you’ve suddenly become surrounded by foodies, you’re not alone.

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Event Marketer

FEBRUARY 22, 2024

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Smart Meetings

OCTOBER 23, 2023

Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”

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Event Marketer

APRIL 17, 2024

After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. Key insights from the report: Exhibit marketer demographics are shifting.

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Event Marketer

MAY 13, 2024

If standing room only was any indication, leveling up trade show activations was a hot topic for attendees of the “Trade Show Exhibits X Experiential = The Future” master class that kicked off the 2024 Experiential Marketing Summit, held April 24-26 at the MGM Grand Las Vegas. Real-time actionable data rules.

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Attendease

DECEMBER 20, 2023

A successful product launch kicks things off on the right foot, generating buzz and allowing you to bring your offering to market in a memorable way. To help launch a new product more exciting and engaging, this blog shares 35 creative product launch event ideas with real-world examples to consider in 2024. Let’s dive in!

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Event Marketer

JANUARY 25, 2024

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy, and the wow factor for the rest of the year and beyond. ” Bruno Silva, VP-Marketing, MC² Memories Made “CES 2024 provided so many brands with the perfect stage.

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Event Industry News

MAY 13, 2024

UK charity Hospitality Action has launched their industrywide 2024 Mental Health & Wellbeing Survey at the start of Mental Health Awareness Week today, Monday 13 May. It’s more than two years since Hospitality Action last ran a sector-wide Wellbeing survey. One of Hospitality […]

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Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! Make sure the app you choose integrates well with your other tools, like your constituent relationship management (CRM) system or email marketing platform. Double-check integrations and compatibility.

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Smart Meetings

APRIL 22, 2024

This summer is looking at experiential travel—whether that be a relaxing health and wellness retreat, a culturally rich destination or an environmentally conscious and responsible gathering, summer 2024 trends are geared towards progressive practices.

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Prestige Events Magazine

FEBRUARY 16, 2024

Brand engagement agency, XSEM has strengthened its team for 2024 with the appointment of a newly-created role of director of events. XSEM, now in its 21st year, is forecasting further growth through 2024. Their client portfolio includes some of the most-recognised international brands, including Madri, Nisa and PPG.

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Smart Meetings

MARCH 4, 2024

A community of female leaders built on welcoming others emphasizes the power of belonging The announcement of the 2024 Smart Women in Meetings Award winners that went out Friday swelled the ranks of leaders honored to more than 1,000 strong. Go forth and flutter, celebrating excellence wherever you see it. It is what Marin would have wanted.

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Event Marketer

JANUARY 30, 2024

The Event Trends That Matter Most in 2024—and How to Meaningfully Deploy Them Business events are poised for transformation as content is revolutionized, sustainability takes center stage, artificial intelligence cracks open efficiencies and traditional formats are deconstructed. Oh, and don’t forget fun.

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Smart Meetings

OCTOBER 18, 2023

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. Biggest 2024 Trends Looking toward 2024, Tejado said there are three things he sees being incredibly important. Partnerships are critical.”

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Smart Meetings

DECEMBER 28, 2023

We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz. Brand presence?

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Exhibitor Magazine

MAY 12, 2024

Hamilton, an Indianapolis-based event marketing agency, received the prestigious 2024 Platinum Hermes Creative Award for their innovative work with De.

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Event Marketer

MAY 16, 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges.

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Event Marketer

JANUARY 10, 2024

Here, we’re rolling out coverage of what we’re seeing and hearing on the show floor at CES 2024. Additional reporting by Event Marketer correspondent, Anna Huddleston. The post CES 2024: Scenes, Stories and Showstopping Booths from Las Vegas appeared first on Event Marketer. Build: MC2) More coverage to come.

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Event Marketer

JANUARY 19, 2024

Glowing overhead LED cubes with brand colors and messaging made it impossible to miss the Siemens Digital Industries Software exhibit at CES 2024 , where attendees could explore the brand’s innovative technologies solving real-world challenges through the stories of companies and people who use them. “Our

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Event Industry News

NOVEMBER 9, 2022

As the world has continued to be gripped by the COVID pandemic, the recovery of the exhibitions market in 2021 and 2022 has been muted from a global perspective. However, the good news is that recovery is accelerating across most regions (excluding China) and is forecast to reach 97% of its 2019 size by 2024.

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Event Marketer

FEBRUARY 27, 2024

Photo credit: AT&T DOORDASH DoorDash has been hitting up tentpole events all winter, and NBA All-Star 2024 was no exception. Photo: Courtesy of Ticketmaster The post NBA All-Star 2024: Inside 13 Fan Activations appeared first on Event Marketer. Just before the Ruffles Celebrity Game on Feb. camera roll dump pt.1.

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Do Good Events

APRIL 18, 2024

It took the market by storm. Expect to see items in the 2024 Pantone Color of the year: Peach Fuzz. Pantone describe Peach Fuzz as a “heartfelt peach hue” that communicates “caring and sharing, community and collaboration,” Peach Fuzz represents a gentle new color direction for 2024.

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Event Industry News

NOVEMBER 30, 2023

As 2024 fast approaches, we spoke to some of the business meetings and events industry’s leading figures to find out what they think the next 12 months will have in store for the sector. Building trust through accreditation Championing industry standards will be a key theme for 2024.

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Eventscase Blog

APRIL 17, 2024

We were determined to launch this new tool in a real event and we chose the celebration of GMID 2024 and the sixth edition of the Iberian Awards by MPI Iberian Chapter as its premiere. We intend it to be a safe space dedicated to real conversations — not only about technology and events, but also sales, marketing and many other topics.

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Event Marketer

MAY 16, 2024

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.” The post Meet the All-Stars: The 2024 B-to-B Dream Team appeared first on Event Marketer.

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Smart Meetings

NOVEMBER 1, 2023

Still others had experience in some aspect of events and wanted extra income if they could find a way to market themselves on an event basis. In-demand specializations include registration website building, marketing, copywriting and brand development, executive producers and stage managers, and a relatively new one, AI event specialists.

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Event Marketer

MARCH 29, 2024

“People say that it looks like a wildlife preserve but it’s what our farms look like.” ­­–Niki Haugh, Promotions Marketing Program Manager, Organic Valley If there ever was a trade show that’s all about sampling, it’s arguably Natural Products Expo West that takes place at Anaheim Convention Center each spring.

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Event Marketer

MARCH 7, 2024

Partner: Deckel & Moneypenny More Scenes From GE’s Booth at KBIS 2024: The post GE Appliances Lets its Brand Personalities Shine at KBIS 2024 appeared first on Event Marketer.

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