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Navigating the Future: Top Event Marketing Trends for 2024

IMG

Hey marketing leaders, buckle up because we’re about to dive into the exciting world of event marketing trends for 2024! In 2024, technology isn’t just a tool; it’s a magic wand that can elevate your events to new heights. Think reusable decorations, zero-waste catering, and venues with green certifications.

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Streamlining Internal Communications

Velvet Chainsaw

Controlling Costs According to Freeman’s 2024 Exhibitor Report, 63 percent of exhibitors feel that support from the event organizer is extremely or very important, yet only 39 percent of them reported that the support they received was extremely or very effective. Many shows include links to their exhibitor manuals and order forms.

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Navigating Event Contract Negotiation with Finesse

ePly

A Guide for Event Profs in the Age of Rising Costs Welcome to 2024, where contract negotiations continue to be a critical but dreaded aspect of event planning. In this day and age, negotiation skills are even more essential as event professionals strive to deliver memorable experiences while staying on budget.

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Four Business Travel Trends and Forecasts Impacting Events in 2024

Event Marketer

The good news for event marketers, however: Despite the year’s travel speed bumps and forecasts, many events and trade shows (CES 2024, included) are reporting they are back to pre-pandemic attendance levels. Here, we explore some of the latest facts and figures, and opportunities, surrounding business travel trends. “The

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Advice for Planners: ‘You Don’t Have to Fear Negotiation’

PCMA Convene

Negotiation coach Alex Carter will lead two PCMA Business School sessions during Convening Leaders 2025, on Jan. Negotiation coach Alex Carter starts off her April 2024 TEDx talk, “How to Ask for More — and Get It,” by saying the most important things she knows about negotiation she learned in a kayak.

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Contract Clauses Planners Need in 2024

Smart Meetings

Cohen, a partner at Cohen, Cooper, Estep & Allen LLC, who specializes in entertainment, criminal defense and hospitality law, to chat about what planners should consider adding to their contracts in 2024. Work with the venue if a problem arises. The post Contract Clauses Planners Need in 2024 appeared first on Smart Meetings.

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2024 Contracts Playbook

SmartMeetings

Contracts in 2024 Here are the major features we’re expecting in agreements this year: Higher Costs: Even though the pandemic supply chain issues are mostly a thing of the past, both inflation and natural price increases are playing a role in 2024 contracts. Even if the venue is fully staffed, how many of them are fully trained?