Event Marketer
APRIL 17, 2024
Along for the ride was Wendy’s, the Official Hamburger of March Madness and the Official Breakfast of March Madness, which signed on in 2017 and, since then, has been growing its experiential programming around the sponsorship every year. Agencies: The Marketing Arm (experiential); VML (social content); Spark (media buying); Ketchum (p.r.).
Event Marketer
FEBRUARY 19, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. THE CALI VIBES FESTIVAL WAS A TOTAL SMOKESHOW Music festivals and weed go hand in hand, but a cannabis brand has never served as a presenting sponsor of a major U.S.
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Eventmobi
MARCH 6, 2024
Social dashboard and media wall to maximize reach, connect attendees, and run social media analytics. Top Features: Customizable event agendas Exhibit, sponsorship, and product sales revenue tracking Organized room assignments Engagement tools, such as SMS messaging and polls Price: Available upon request.
ePly
APRIL 9, 2024
Sponsorship success correlates directly to the overall scalability of your results, so investing enough in yours is crucial if you’re serious about planning a successful virtual or in-person event. However, innovative event sponsorship ideas that break the mold in fun, tasteful ways can be hard to come by.
Event Marketer
FEBRUARY 21, 2024
But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.
Event Marketer
MARCH 11, 2024
For a taste of the hot-sauce-drenched action on the ground, check out our first recap, live from SXSW 2024. REDDIT Reddit is no stranger to tentpole events like CES and Cannes Lions, so it only makes sense that SXSW is also on the social media network’s agenda. And stay tuned for more coverage.) Agency: 15|40.
Eventmobi
JULY 5, 2023
With the right plan in place, you can: Recruit new members Retain current members Attract sponsorships Increase brand awareness Drive non dues revenue But how can you come up with an effective strategy that encompasses all these different marketing channels? She’ll be on major social channels the majority of the day.
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