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The future of experiential marketing is here! In 2025, brands will redefine audience engagement with AI-driven personalization, authentic storytelling, and community-first experiences. In-person events are back in high demand, offering meaningful human connections. Heres a sneak peek at what’s in store for 2025: 1.
Science and beauty have always been at the foundation of Neutrogenas brand, and at this years American Academy of Dermatology (AAD) Annual Meeting (the worlds largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. Enter: The Neutrogena Nostalgic Newsstand.
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The Association of Event Venues (AEV) has launched six new working groups for 2025 bringing the total offering to 22. Consisting of individuals who volunteer to share their expertise and skills, the working groups form a fundamental part of AEV and its sister associations, focusing on topics crucial to event professionals.
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The Business of Events, the leading Think Tank and Advocacy Network for the business events sector, has announcedRX Globalas the headline partner of its signature 2025 Global Policy Forum.
Video streaming and content production specialist, First Sight Media, has been selected as the event production services provider for NHS ConfedExpo 2025, 11 – 12 June, at Manchester Central for the third year. NHS ConfedExpo, […]
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Elevate, the UKs largest free mentoring programme for event professionals, hosted its annual kick-off event in London on 27 March to launch its 2025 programme. Held at Protein Studios in Shoreditch, the event welcomed 250 guests from across the events industry […]
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Stadium Experience is pleased to announce Global Payments Inc will be returning as the official headline sponsors for The Stadium Events & Hospitality Awards 2025. Global Payments is a leading worldwide provider of payment technology and EPOS software solutions, serving more than 4 million merchants worldwide.
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The Events Industry Council (EIC), the global voice of the business events industry on advocacy, research, professional recognition and standards, today announced the election of officers and directors to its 2025 Board of Directors. The expanded […]
Senior recruitment specialist Robert Kenward has shared his analysis of the latest recruitment trends that shaped the final quarter of 2024 and offers his key forecasts for 2025.
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