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CES 2025: Booth Designs and Insights from Day One in Las Vegas

Event Marketer

Look out for even more coverage as well as exclusive interviews with corporate event trade show marketers on the show floor. Additional reporting by Anna Huddleston, Event Marketer trade shows editor. Event Marketer and its Chief Marketer Network of brands is an Official Media Partner of CES 2025.

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CES 2025: Inside the Delta Keynote Experience at Sphere in Las Vegas

Event Marketer

Following in the footsteps of HPE Discover , Delta became the second brand to ever leverage Sphere for a keynote experience as part of the CES 2025 lineup in Las Vegas on Jan. In the experiential marketing industry, the scale of an event should relate to the scale of the product and its importance to the brands goals.

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CES 2025: Newcomers, Block Parties and Heroes on the Show Floor

Event Marketer

Its a message were seeing play out universally at the show this year in Las Vegas, where technology innovations are often touchless and seamless, inspiring marketers to think beyond talking specs and delivering on spectacular. Here, we bring you more scenes, insights and inspiration from CES 2025. Cheers to data. Learn more here.

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29 Questions at the Panasonic CES 2025 Experience

Event Marketer

Ever wonder what the head of marketing and communications for Panasonic North America and a Czarnowski vp of accounts have to say about CES, experiential marketing, and emojis? We found out through 29 rapid-fire questions asked during a walkabout of the brand’s booth at CES 2025. The result?

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NRF 2025: Five Exhibit Design Trends from Retail’s Big Show

Event Marketer

While the show floor at NRF 2025 was abuzz with talk of AI agents and retail media networks earlier this week, EM arrived at New York Citys Javits Center to explore how some of the worlds biggest retail brands approached exhibit design and engagement at the National Retail Federations “Big Show.

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Q&A: 10 Minutes with Amelia Hay of AARP Innovation Labs on the Floor at CES 2025

Event Marketer

Amelia Hay, VP-Startup Programming & Investments, AARP AARP has returned to CES to spotlight the explosive trends in AgeTech and showcase the latest innovations, including the startups and companies in its AgeTech Collaborative from AARP, an ecosystem of investors and other stakeholders working to bring groundbreaking AgeTech to market.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.