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Trends Report 2025: Event Attendees as Consumers First

PCMA Convene

(Credit: Tuule Mrsepp) While researching business event trends for 2025, I kept going back to a few phrases Ive seen over and over again: being intentional, human connection, and meaningful interactions. One of the five biggest business trends a Forbes story predicts for 2025 is a focus on customer experience.

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The Mocktail Movement Goes Mainstream

Event Marketer

Offering mocktails (non-alcoholic cocktails) to event-goers isnt a new concept, but a growing interest in enjoying drinks without drinking has given rise to a booming artisanal mocktail industry that is expected to grow to $30 billion in 2025, according to Global Market Insights. mocktails can be key differentiators at your events.

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2025 Meeting Costs: Hotels and Air a Bit More Fair

MeetingsNet

With many organizations in the midst of setting their travel and event budgets for 2025, the recently released Global Business Travel Forecast from business-travel and meetings agency CWT and the Global Business Travel Association provides data that planners can use to justify next year’s funding requests. hotel prices. percent to $162.

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Contract Clauses You Need in 2025

SmartMeetings

Negotiating Chicken and Eggs Because prices continue to go up, Warner is not expecting a lot of flexibility in negotiating food and beverage prices. You don’t want inferior food product, but you need to manage prices, so it is difficult, she says. This article appears in the January 2025 issue.

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Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts

Event Marketer

“The festival has a consistent desire to drive engagement and activity and feet on the ground to all the activations, partnerships, food vendors, festival stages and all of the things that happen at Coachella. And gamification is a great way to do it.” –Sam says Sam Schoonover, innovation lead at Coachella. Partner: Avalanche (technology).

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Incentive Travel 2025: Trends, Challenges and Opportunities

Smart Meetings

Why free time, authenticity and immersion are redefining program inclusions What are the latest trends emerging for incentive travel 2025 and beyond? Only 8% of North American corporate and agency buyers report decreased activity over 2024 and 2025, and only 6% have reported decreases for 2026.

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Event Tech Industry Forecasters: Q&A with Interactive Entertainment Group

Event Marketer

Gregg Dukofsky, Interactive Entertainment Group TOP TECH TRENDS YOU’RE BETTING ON FOR 2025 Looking ahead to 2025, three main trends are reshaping the event landscape: mixed reality, gamification, and robotics. Mixed reality is emerging as a game-changer for engaging tech-savvy attendees. WHAT MAKES YOUR USE OF TECHNOLOGY UNIQUE?