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The virtual site tour for Excel London features a series of videos for different venues within the complex. But planners still face an immediate challenge: booking meeting venues while travel remains off the table for many organizations and destinations. We don’t always have the time or budget to look at all the venues.
Alessandro Cortese Five years ago, the European SocieTy for Radiotherapy and Oncology (ESTRO) developed a site-selection strategy for its annual congress — which this year attracted more than 6,700 delegates in Vienna, Austria — that favored those destinations that recognized, in Clark’s words, that they had a challenge with cancer.
That’s the first time we’ve done it for an actual exhibitor,” Hansen said, “not the organizer, nor the venue.” Also part of the calculation is ground transport — how one gets to the airport, the host destination venue, back to the airport, and home. Then we go to the venue and we say, ‘Okay, what data do you have?
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