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TradeShows and Fairs Tradeshows and fairs bring together multiple brands and industry players in one place. Participating in tradeshows gives your brand direct access to interested buyers. billion by 2026 as immersive, data-driven, and eco-friendly events become more in demand.
During COVID, people tried virtual tradeshows and organizers saw revenue streams rapidly disappearing if that became the way of business going forward. If it’s a tradeshow, there’s a lot of stuff that moves in and out. That’s when the site selection contracts end — that’s now 2025,” Hansen said.
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