Remove 2026 Remove Sponsorships Remove Sustainability
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Podcast: Inside Canada Olympic House and Air Canada’s Paris 2024 Campaign, with Mosaic and Wasserman

Event Marketer

Greg Wamsley, vp-operations and sustainability lead at Mosaic North America, shares details on the agencys work with the Canadian Olympic Committee to design and produce Canada Olympic House , which gives athletes a home away from home and offers a meeting place for them to gather with loved ones and supporters.

2024 69
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How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour

Event Marketer

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. The activation was packed with activities designed to fuel fans’ passion for the sport and their teams, and touchpoints that conveyed the history of Coke’s World Cup sponsorship.

Sports 98
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Tips for Negotiating Your Next Big Event Contract

Smart Meetings

All the way out to at least 2025 right now, maybe even 2026, depending on your group size, or the destination, or the hotel that you want to be in.” Read More : Gen Z Meeting Planners Navigate Post-Covid Job Market “It’s going to be difficult to contract with hotels or destinations that you want to be in for the foreseeable future.