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Beyond the Bar: Redefining event experiences with non-alcoholic drinks

MPI

That was the sentiment at the Beyond the Bar discussion that took place at Jimmy Kimmel’s Comedy Club during IMEX America 2024, hosted by Caesars Entertainment and OTHR Agency in partnership with CEMA (the Corporate Event Marketing Association). Inclusion is one reason to be mindful of this trend.

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10 Tips to Implement a Digital Marketing Strategy in Your Event

Eventscase Blog

billion people were using social media worldwide—a number projected to increase to almost six billion in 2027. The facility to connect with large numbers of people and the “viral” component of some marketing strategies still make social media a very powerful tool to market your events. Do not limit yourself to one or two strategies.