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This figure is important as travel fuels the MICE (meetings, incentives, conferences and exhibitions) industry. from 2020 to 2027. Rethink The Monetisation Or Sponsorship Models 80% of virtual events are free or almost free. travel economy. Travel Association, 2020). Pivoting to Virtual through Event Technology.
Getting all the benefits of meeting face-to-face without having to change out of pajamas has grown on people. Virtual is the new reality for project kickoffs, annual board meetings, marketing summits, team huddles, and so many other use cases that have become normalized in global business culture in our digitally transformed world.
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